Cohort 2

Make your message impossible to ignore through world-class writing, speaking, visuals, and social media

Tomas Pueyo

Creator of Uncharted Territories

Become a World-Class Communicator

Stanford University

CentraleSupélec

Asociación

Zynga

Course Hero

Most people struggle getting their ideas across. They don't convince, people don't listen, they don't even grab people's attention. That's because communication is hard. It requires extremely clear thinking and avoiding hundreds of little pitfalls, from choosing the right word order, to invoking the right feeling, to adjusting pixels just the right way on a visual. Mr Pueyo has honed his communication through his successes over the last 20 years across public and corporate environments:• His articles and social media have gathered billions of views and changed the course of the COVID pandemic• He now has 100k subscribers to his newsletter and 350k followers on Twitter, and lives off of his communication skills• He worked for over 20 years in tech, becoming the Chief Product Officer of a billion-dollar company What you'll get from this course• 72 insights on how to improve all aspects of your communication• Eight modules with dozens of lessons over 10 hours of recorded lectures• Q&amp;A and workshop sessions to apply the learnings to your real-life communication projects• Study groups to learn from your peers

You are a CEO or executive who struggles to consistently convince others and rally them to follow you

Your are a seasoned communicator—university professor, speaker, influencer—and want to go to the next level

You are a senior manager in your company but you struggle to get your ideas heard

Who Is This Course for

With this course, you'll learn:

Movies, books, stories, and business communication all have the same fundamental structure. You will understand it, so you can make any of your communications as compelling as a movie.

The structure of all stories

Business communication always means solving problems. You'll learn the main pitfalls of problem-solving, how they're connected to storytelling, and how to transform your ideas into riveting communications.

How to solve any problem

We can boil down great communication to one single formula. You'll learn that formula, how it manifests everywhere, and detailed examples on how you can apply it easily.

The formula for great communication

They're hard to tell from outside, but once you see them, you won't be able to unsee them. You'll learn what they look like, how to identify them, and how to avoid them.

The top communication mistakes

Speech has dozens of small pitfalls. You'll learn about them all, with practical examples from master speakers like Martin Luther King or Tony Robbins, so you can incorporate them over time and become as good a speaker as them

How to become a master public speaker

Most visuals are really bad. Mr Pueyo has honed his skill at creating stunning ones that gather tens of millions of views in social media, and shot him up to fame during COVID. You will learn ~20 mistakes people make with visuals, and how to eliminate them with basic tools.

How to create stunning visuals

Social media requires specific knowledge. LinkedIn, Twitter, Twitter, Tiktok, Substack... They all have their own quirks. Mr Pueyo will share in detail his processes and tricks, so you can become a successful social media creator too

How to become a successful social media creator

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

What people are saying

Meet your instructor

I have been honing the course over years of thinking about communication and storytelling, and after delivering my thoughts to my employees, my customers, and my students. I compressed all that knowledge in over a dozen async lectures that you will consume in your own time.

10+ Hours of Lectures

You'll apply the concepts learned in the lectures in practical exercises and projects, so that the theory enters your brain and never leaves it.

Weekly exercises and projects

Over the course of 3 weeks, you will have 2 sessions of Q&amp;A per week to ask any question you want. These Q&amp;A are booked for 1 hour, but will be extended until all questions are answered. These Q&amp;A will also include live project reviews.

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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