Business Communication and Storytelling

4.8

(21 ratings)

·

3 Weeks

·

Cohort-based Course

Become a more impactful and convincing communicator by learning world-class writing, speaking, visuals, and social media

Previously at

Stanford University
CentraleSupélec
Asociación
Zynga
Course Hero

Course overview

Become a World-Class Communicator

Most people struggle with getting their ideas across. They don't convince, people don't listen, or they don't even grab people's attention.


That's because communication is hard. It requires extremely clear thinking and avoiding hundreds of little pitfalls, from choosing the right word order, to invoking the right feeling, to adjusting pixels just the right way on a visual.


Mr Pueyo has honed his communication through his successes over the last 20 years across public and corporate environments:

• His articles and social media have gathered billions of views and changed the course of the COVID pandemic

• He worked for over 20 years in tech, becoming the Chief Product Officer of a billion-dollar company


You will learn from him all his tips and tricks through a dozen lectures, as many Q&A sessions as you need, exercises, study groups, and projects.

Who Is This Course for

01

You are a CEO or executive who struggles to consistently convince others and rally them to follow you

02

Your are a seasoned communicator—university professor, speaker, influencer—and want to go to the next level

03

You are a senior manager in your company but you struggle to get your ideas heard

With this course, you'll learn:

The structure of all stories

Movies, books, stories, and business communication all have the same fundamental structure. You will understand it, so you can make any of your communications as compelling as a movie.

How to solve any problem

Business communication always means solving problems. You'll learn the main pitfalls of problem-solving, how they're connected to storytelling, and how to transform your ideas into riveting communications.

The formula for great communication

We can boil down great communication to one single formula. You'll learn that formula, how it manifests everywhere, and detailed examples on how you can apply it easily.

The top communication mistakes

They're hard to tell from outside, but once you see them, you won't be able to unsee them. You'll learn what they look like, how to identify them, and how to avoid them.

How to become a master public speaker

Speech has dozens of small pitfalls. You'll learn about them all, with practical examples from master speakers like Martin Luther King or Tony Robbins, so you can incorporate them over time and become as good a speaker as them

How to create stunning visuals

Most visuals are really bad. Mr Pueyo has honed his skill at creating stunning ones that gather tens of millions of views in social media, and shot him up to fame during COVID. You will learn ~20 mistakes people make with visuals, and how to eliminate them with basic tools.

How to become a success social media creator

Social media requires specific knowledge. LinkedIn, Twitter, Twitter, Tiktok, Substack... They all have their own quirks. Mr Pueyo will share in detail his processes and tricks, so you can become a successful social media creator too

This course includes

6 interactive live sessions

Lifetime access to course materials

64 in-depth lessons

Direct access to instructor

8 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Oct 7—Oct 13

    Events

    • Oct

      7

      Introduction to the Course

      Mon, Oct 7, 4:00 PM - 5:00 PM UTC

    • Oct

      10

      Workshop & Q&A #1

      Thu, Oct 10, 4:00 PM - 5:00 PM UTC

    Modules

    • 1. The Structure of All Stories

    • 2. How to Solve Any Problem

    • 3. Chekhov's Gun

    • 4. Top Communication Mistakes

    • 5. Irrational Persuasion

    • 6. Speeches

    • 7. Visuals

    • 8. My Processes

    • 9. Bonus

  • Week 2

    Oct 14—Oct 20

    Events

    • Oct

      14

      Workshop & Q&A #2

      Mon, Oct 14, 4:00 PM - 5:00 PM UTC

    • Oct

      16

      Workshop & Q&A #3

      Wed, Oct 16, 4:00 PM - 5:00 PM UTC

  • Week 3

    Oct 21—Oct 25

    Events

    • Oct

      21

      Workshop & Q&A #4

      Mon, Oct 21, 4:00 PM - 5:00 PM UTC

    • Oct

      24

      Final Workshop & Q&A

      Thu, Oct 24, 4:00 PM - 5:00 PM UTC

4.8

(21 ratings)

What students are saying

Meet your instructor

Tomas Pueyo

Tomas Pueyo

Creator of Uncharted Territories

• Over 300,000 followers on Twitter

• 90,000 Substack newsletter subscribers

• Billions of impressions

• Ex-Chief Product Officer of a billion dollar company

• 15 years of experience in Product, Design, Marketing, and Growth in Tech companies

• Wrote articles read by hundreds of millions of people

• Influenced the policies of dozens of countries around the world

• YouTube video with over 1M views at the 2nd attempt

A pattern of wavy dots

Join an upcoming cohort

Business Communication and Storytelling

Cohort 2

$1,500

Dates

Oct 7—25, 2024

Payment Deadline

Oct 6, 2024
|

Bulk purchases

Course schedule

4 weeks, 4-8 hours per week

  • Async Lectures

    Your own time

    You will get access to over a dozen async lectures that you will consume in your own time, so you can deeply engage with the concepts. You will start the course getting access to these lectures before starting to apply the learnings.

  • Weekly exercises and projects

    2-4 hours per week

    You'll apply the concepts learned in the lectures in practical exercises and projects, so that the theory enters your brain and never leaves it

  • Q&A

    Mondays and Wednesdays, 12pm EST

    Over the course of 3 weeks, you will have 2 sessions of Q&A per week to ask any question you want. These Q&A are booked for 1 hour, but will be extended until all questions are answered. These Q&A will also include live project reviews.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?

I work full-time, what is the expected time commitment?

What’s the refund policy?

A pattern of wavy dots

Join an upcoming cohort

Business Communication and Storytelling

Cohort 2

$1,500

Dates

Oct 7—25, 2024

Payment Deadline

Oct 6, 2024
|

Bulk purchases

$1,500

4.8

·

3 Weeks