Cohort 1

Learn the customer-obsessed prioritization strategy to go from building features that flop to real business results in just 2 weeks.

Gabrielle Bufrem

Building Impactful Products

80% of features are never used. It is hard to decide what to build and harder to get it right. I've trained hundreds of PMs to identify the right business goals and build features that achieve results. Cut through the noise and build what matters to your customers.

Build the most impactful features

Ambitious product managers that want to solve real user problems and drive business impact

Heads of and directors of product looking for an effective process to make product decisions

Startup founders that own product looking to only build what matters most to effectively focus their resources

who is this course for

what you’ll get out of this course

Prioritize opportunities and problems to solve. Ensure that everything you build drives impact for users and the business.

Prioritize the most impactful opportunities and solve problems that will move the needle

Go from broad useless business goals to focused actionable goals. Use business goals to drive the strategy and direction of your team.

Rewire your business goals to drive focus and clarity for your team

Identify how and when to best use each framework to get real results. Learn which ones to never use.

Identify effective prioritization frameworks

Prioritization is a team sport. Learn with and from a cohort of fellow product people.

Community to learn with and from

Get plenty of live feedback from peers and from me on what you're actually working on. Leave this course with a prioritized roadmap.

Live feedback to refine your roadmap and prioritization strategy

Partner @SVPG & Bestselling Author of Inspired & Empowered

What people are saying

Meet your instructor

Learn why business goals are the starting point to deciding what to build. Turn broad useless business goals into actionable clear goals that will point your team to what matters most.

Refactor your business goals

Understand your customers and what drives them with the most important customer discovery questions to ask. Identify trends and opportunities. Identify the most impactful opportunities to pursue. Learn the most effective brainstorming tricks and how to engage everyone on your team to generate better product ideas.

Identify most impactful opportunities

Build experiments that will quickly test which idea will move the needle for the business. Understand the product risks that exist in each idea and how to resolve it before ever writing a line of code.

Build experiments to achieve your business goals

Identify how and when to use each framework and what they are good for. Understand the why behind each parameter and leverage frameworks and PM mental models to make better decisions faster. Learn which prioritization frameworks never to use and why.

Detect the most impactful prioritization frameworks

Course syllabus

First session where we'll talk about what is building impactful products, meet your cohort, and instructor!

First Monday

Live sessions where we'll cover the material and get plenty of time for questions, work within your cohort, and feedback!

Tuesdays & Thursdays

Q&amp;A &amp; happy hour where you can get all your questions answered before wrapping up the week!

Fridays

Weekly projects help you put in practice everything you're learning. They're also a great way to get feedback from your cohort and from me!

Weekly projects

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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