Cohort 3

[UPDATED - now includes AI Agents] Transform from AI-curious to AI-confident Product Leader in 3 weeks - no technical background required. 


Michael Hirsch

20+ years in Product | Strategy Professor | AI and Product Coach | Engineer

Build an AI-confident Product Team

Sony

Qualcomm

T-Mobile

ProQuest

HERE Technologies

This course is designed for:Product Leaders who are early in their AI journey but need to make strategic decisions about AI now. More specifically:👍🏼 Current Product Leaders (managing PMs) who:•	Have strong product leadership experience but limited AI expertise•	Need to make strategic decisions about AI implementation•	Must guide their teams through AI transformation•	Want to confidently evaluate AI opportunities and risks 👍🏼 Senior Product Managers transitioning to leadership who:•	Are taking on or about to take on team leadership responsibilities.•	Need to understand AI from a strategic rather than just a tactical perspective.•	Want to develop AI-driven leadership skills before stepping into larger roles. 🚫 This course is NOT for you if:•	You are primarily interested in individual contributor AI skills•	You are just starting your product management career•	You are looking for deep technical AI implementation details ﻿So, what's this course about? 🎯 The ChallengeProduct leaders today face mounting pressure to:•	Navigate an increasingly AI-driven product landscape•	Make high-stakes decisions about AI implementation•	Lead teams through rapid technological change•	Balance innovation with responsible AI practices Most product leaders—regardless of their current AI expertise—struggle to effectively integrate AI into their workflow and product strategy, risking falling behind as AI reshapes product management. ✨ Why This CourseThis intensive 3-week program is designed for product leaders at all stages of their AI journey, whether you're:•	Just starting to explore AI capabilities•	Looking to move beyond basic AI tools to strategic implementation•	Ready to lead teams through AI transformation•	Wanting to make more informed decisions about AI in your product strategy•	Aiming to stay ahead of AI trends while maintaining focus on business outcomes 📚 Program Structure•	6 live interactive sessions (90 minutes each)•	3 practical assignments with peer review•	Comprehensive final project•	Direct access to instructor support 💫 What Makes This Course Different•	🎯 Built for Product Leaders: Focus on leadership challenges and strategic decisions, starting from the basics.•	⚡️ Immediately Applicable: No prior AI expertise required—apply learnings directly to your current role.•	🤝 Learn from Experience: Benefit from 20+ years of product leadership expertise.•	📈 Results-Focused: Clear frameworks and tools for implementing AI across your organization, with guidance every step of the way. Transform your approach to product leadership in the AI era. Go from feeling uncertain about AI to confidently leading AI initiatives in just three weeks. No advanced AI knowledge required—just bring your product leadership experience and readiness to learn.

Make AI decisions with confidence - even without a technical background.


...Product Leaders (someone who manages PMs) looking to understand how AI impacts their role, their team, and their product strategy.

...Senior-level Product Managers aiming to advance to a Product Leader role, seeking to develop AI-driven leadership skills.

...Startup Founders who recognize the critical importance of building and leading an AI-ready product team to drive innovation.

This course is designed for...


What you’ll get out of this course

🎯 Identify high-impact opportunities for agent implementation🏗️ Design effective agent architectures and boundaries🧪 Create testing frameworks specific to autonomous systems🛡️ Implement appropriate safety and ethical controls

JUST ADDED: Develop AI Agent Strategies


🛠️ Get hands-on experience with ChatGPT, Claude, Perplexity, ChatPRD, and Wisary AI⚡ Set up your workspace for maximum AI productivity📚 Receive a curated library of prompts for product management tasks

Master Essential AI Tools


⏱️ Cut days or weeks from market analysis and requirements writing📝 Generate and evaluate product requirements with AI assistance🗺️ Create data-driven roadmaps and prioritization frameworks

Speed Up Your Product Decisions


📊 Apply the AI Competencies Framework to assess your team📈 Create targeted learning plans for different team members🌱 Create an environment where your team confidently embraces AI innovation

Lead Your Team's AI Transformation


📋 Learn frameworks for success metrics, risk assessment, and implementation timelines🔄 Build robust AI product development processes✅ Manage risks and ensure quality in AI implementations

Develop AI-Enhanced Products


🎯 Create compelling presentations and reports💼 Build business cases for AI initiatives🤝 Address common concerns and misconceptions

Enhance Stakeholder Communication


💡 Use AI to rapidly test product concepts🎨 Create functional prototypes using AI tools🚀 Accelerate your development cycle

Prototype and Iterate Faster


🏢 Drive responsible AI adoption across your company⚖️ Apply the Key Principles of AI Ethics framework (transparency, fairness, accountability, privacy, safety)📐 Implement practical AI governance frameworks that scale

Lead Your Organization's AI Journey


💪 Multiply your impact by strategically applying AI to product management🎯 Use the AI in Product Lifecycle framework to identify high-impact opportunities🔄 Create sustainable systems for staying current with AI

Scale Your Product Leadership


👥 Learn alongside experienced product leaders💭 Share challenges and solutions with peers🤝 Build relationships that last beyond the course

A Community of Product Leaders


📝 Receive personalized feedback on assignments📞 Schedule one-on-one coaching calls📧 Get rapid responses to your questions via email

Direct Access to Me (20+ Years Product Experience)


Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module


Second Module

Third Module

Course syllabus 


This is a key opportunity to demonstrate the transformation that students will achieve if they choose to enroll in your course. Why is it worth it to them?

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Undergraduate Senior, Seattle University


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Interactive lectures, discussions, and workshops.

Six Live Interactive Class Sessions


Apply what you've learned to your work environment.

Four "assignments"


All you need to do is ask; topic of discussion is your choice.

Office Hours


Develop a draft AI integration strategy for your product line or organization, incorporating learnings from all aspects of the course.

Final Project


Course schedule

The Year-End Push: Your Secret Weapon for Q4 Product Management Success


Meet your instructor

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other Product Leaders just like you

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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