Cohort 4

Find your big growth levers and pull them. Adopt the framework we've used to help over 200 seed-stage startups grow 10X - 100X in 3 years.

Matt Lerner

Co-Founder, Startup Core Strengths, Ex. PayPal, 500 Startups

Nopadon Wongpakdee

Co-Founder, Startup Core Strengths, ex. Citi Ventures, 500 Startups

Lisa Kennelly

Product Marketing Strategy @ Klarna

Build your Startup Growth Machine

Klarna

PayPal

Citi

If you study history’s great startups, you’ll see a pattern: 90% of their growth came from 10% of the stuff they tried. Every great startup finds a “big growth lever.” They must. They can’t out-work established brands or out-spend them. They out-think them. But very few people can do this well. 99% of startup growth people can run playbooks, but only 1% can write them. Generic tactics like paid ads, SEO and referral programs will only get you so far. Big levers are seldom obvious, they come from specific unexpected customer insights, and cut across organizational functions. In this course, you’ll get a proven process to find your company's big levers: 1. Agree on your North Star Metric to help everyone prioritize the most impactful work. 2. Find language/market fit to explain your value more clearly to customers. 3. Run experiments and use data to find things that really make an impact. 4. Lead growth sprints to push the pace and quality of learning and execution. 5. Hire top talent and inspire your team to do their best work.

Great startups don't waste time on small stuff.

Early-stage founders who need a faster way to find product/market fit &amp; unlock their first big growth lever.

Impatient Seed &amp; Series A Founders who want their teams to find big levers, rather than wasting time on small ones.

Who is this course for

What you’ll get out of this course

Agree on your North Star Metric to break down silos and align everyone around growth. We'll help you stress-test it, and provide examples from SaaS, Marketplaces, apps, D2C and Ecommerce.

Find your North Star to focus everyone on the most impactful work.

After a quick primer on the neuroscience of human perception, you'll learn to uncover your customers' unconscious biases and triggers and find the language that picks the lock. Then you'll learn to turn those insights into high-converting copy and validate it quickly.

Use neuroscience to find language/market fit and explain your value more clearly to customers.

See how to run growth sprints, how they're different from product sprints, and how to prioritise ideas (hint: not using I.C.E.) Learn to design and run weekly growth experiments that go far beyond simple A/B tests. Master the Minimum Viable Testing: Small tests of big ideas.

Run growth sprints and experiment to find things that really make an impact.

Most startup growth hires fail, and that gets expensive. We'll use your work from the first 3 sessions to scope your next growth hire and figure out how to source and screen candidates with a high chance of success, and enable them to do their best work.

De-risk your big growth hires.

Map your growth model to focus everyone on the most impactful work.<ul><li>How to find your North Star Metric</li><li>Feedback loops &amp; constraints</li><li>Example growth models (SaaS, Marketplaces, Ecommerce)</li><li>Your rate-limiting step where you can focus for maximum impact</li></ul>

Map your startup's growth model

How to explain your value more clearly to customers<ul><li>Why this matters more than anything else</li><li>The neuroscience of human perception</li><li>How to find the language that picks the lock</li><li>Jobs-to-be-done and the 4 Forces</li><li>Headlines, landing pages &amp; ads</li><li>How to validate language quickly (even with no traffic)</li></ul>

Finding Language/Market Fit

<ul><li>How to run a growth sprint</li><li>Growth sprints vs. product sprints</li><li>How to prioritise experiments (hint: not using I.C.E.)</li><li>Designing &amp; running growth experiments</li><li>Minimum Viable Test: Small tests of big ideas</li></ul>

Growth sprints, experimentation & Minimum Viable Tests

How to find the best growth talent for your team, and get them to do their best work.<ul><li>Defining role scope &amp; ideal candidate</li><li>Sourcing talent beyond obvious channels</li><li>Screening for ability, not just experience</li><li>Enabling people to do their best work</li></ul>

Hiring & managing growth talent

Course syllabus

Founder of Resi, prev. founder Hassle.com

What people are saying

Meet your instructors

IntroductionMapping your growth model

Monday, July 15


Wednesday, July 17


Growth sprints &amp; experimentation

Monday, July 22


Thursday, July 25


Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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