LinkedIn Pro is a course designed for executives and leaders wanting to Master Thought Leadership.

Cohort 2 - AI for Thought Leaders

A 4-week, Master's level crash course designed to fast-track your mastery of AI product development, interaction design, and AI marketing.

Germán León

Scott Mackin

AI Power Sprint for Executives & Founders: from idea to launch in 4 weeks

MIT research group

Vodafone

Oblong Inc.

ELISAVA

Cognizant

Welcome to the “AI Power Sprint for Executives &amp; Founders” - a high-impact, 4-week crash course that empowers you to utilize AI in every stage of product design, development, and marketing lifecycle. This course is expertly crafted to turn you into the AI champion your organization needs to thrive in the rapidly evolving, AI-driven world. You’ll gain hands-on experience and walk away ready to drive real business value through AI. Why Choose This Course? Led by top experts, including the Director of the Human Interaction and Artificial Intelligence Program at Elisava School of Design and Engineering and the MBA Strategic Marketing Professor at EADA Business School, this program delivers the skills and insights needed to position you as a leader in AI. Our goal is simple: to equip you with practical knowledge and strategic foresight that will transform your business and your career. What You’ll Achieve: •	AI Confidence &amp; Expertise: Master AI’s core concepts and how they apply to product design, development, and marketing.•	Build Real Products: Create a fully functional AI product, from ideation to market launch.•	Strategic Impact: Learn how to leverage AI to generate tangible results for your business. Course Breakdown: 1. AI &amp; Interaction Design Fundamentals Demystify AI technology—machine learning, NLP, and computer vision—and understand how they enhance user-centric design. You’ll learn practical ways to harness AI for real-world applications. 2. End-to-End AI Product Innovation From problem identification to market-ready product, get hands-on with every phase of AI product creation. Learn to turn business challenges into AI-driven opportunities by building, testing, and refining your AI solutions. 3. The Proven AI Product Delivery Framework Master the ASPIC Framework—a powerful tool for developing AI products that are market-ready and customer-focused. Learn how to validate ideas, create compelling value propositions, and optimize marketing to boost product success. 4. AI-Driven Product Design Explore the power of AI as a collaborative design tool. Learn how to design for AI and with AI, unlocking new possibilities that transform entire industries. 5. AI Product Marketing &amp; Automation Discover how to market AI products effectively. Craft impactful messages that resonate with your audience, and leverage AI to automate key marketing activities for maximum reach. Real-World Results, Hands-On Learning Our course isn’t just theory. You’ll work on real-world projects and create fully-functional prototypes, applying your skills to solve actual business challenges. By the end, you’ll have the expertise to lead AI product innovation within your company. What You’ll Walk Away With: •	A solid grasp of AI product design and development.•	A market-ready AI prototype and a strategic marketing plan.•	Membership in a vibrant community of innovators for ongoing support and networking. This course offers a blend of live interactive sessions with leading industry experts, hands-on projects, and ongoing access to the latest AI materials—all designed to set you up for success in the AI-driven future. Ready to Lead the AI Revolution?Take the leap and enroll now to future-proof your leadership with cutting-edge AI knowledge and tools. * This framework was designed by Germán León, an expert in human-AI interaction and a seasoned entrepreneur with extensive experience delivering AI Startups. This course is ideal for those eager to dominate their fields, become indispensable to their organization, and leverage cutting-edge AI technology to create groundbreaking products and services.

Become the AI Maven of your organization

Executives &amp; employees who want to capitalize on the tremendous potential of AI and position themselves as leaders in their organization.

Solopreneurs who want to build their own projects, diversify their income streams, and establish themselves as leaders in their market.

This course is for YOU! Anyone looking to utilize AI in their day-to-day work to save time, make more money, and improve their lives.

Who should complete this 4-week AI Power Sprint:

Key outcomes: practical, actionable blueprints for putting AI to work for you 

Gain a deep understanding of the lifecycle of AI product creation, from the initial design through development and onto marketing, ensuring a well-rounded skill set for building competitive AI solutions.

Comprehensive AI Product Knowledge:


Acquire hands-on experience with leading AI technologies and frameworks, applying them to design user-friendly systems and develop intelligent solutions that address real-world problems.

Practical Application of AI Tools:


Stay ahead in the digital landscape. Our course ensures that companies remain current with the latest trends and best practices, helping them adapt to the evolving digital marketing and networking landscape. Leverage AI to stay relevant in your industry.

AI Strategic Marketing Abilities


Get a fast return on your investment. This course equips participants with the essential skills needed to lead AI product initiatives and drive innovation across industries. By harnessing AI technology, you will be fully prepared to develop and market cutting-edge products.

Measurable Return on Investment (ROI):


Enhance project management capabilities through practical projects that simulate the AI product development process, providing the skills needed to oversee projects from conception to delivery.

Project Management and Implementation Skills:


Join our community and get lifetime access to course updates and resources. Given the dynamic nature of social media platforms, our course ensures that businesses stay informed about changes on LinkedIn and continuously refine their strategies.

Lifetime Access to Updates and Resources:


In this module, we will see the Framework to design and deploy Artificial Intelligence Products and services. To better understand the Framework, I invite you to view the explanatory videos and get familiar with the Work Book before the Class starts.

Introduction to Artificial Intelligence Design

In this module, we will outline the Design aspects to be considered when designing an Artificial Intelligence Product and service and review strategies around data collection and user feedback.

Defining the Artificial Intelligence and User Goals

Any product and service need to serve a purpose. In commercial terms, it means it has to meet a business objective. The business goals of Artificial Intelligence allow the designer to tailor the metrics and plans to achieve these goals.

Define the AI Business Goals

There are multiple ways to tackle an Artificial Intelligence Design. Designers and developers must define their approach to achieve the desired outcome. In this Module, we will review the different types of AI and how to design for each one.

Defining the Intelligence Approach

There are multiple types of AI technologies in the market, in this Module, we will focus on the concept of Super minds. This Module serves as preparation for the Final project and delivery.

AI Technologies and Super Minds

In this Module, we will review the latest and most outstanding Artificial Intelligence products and services, we will explore the Open AI samples and developments. Students will have to Pitch their designs.

Experimentation and Final Project

Course syllabus

In these four weeks you will learn and design your own AI Product and custom marketing campaign. All course content is recorded for flexible viewing and we hold weekly office hours to review the material together and answer your specific questions.

Live Session every week!

Together we will build and launch real automations and AI products that you can use at work. No prior coding experience required.

Dedicated Tutoring & Personalized AI  Coaching

Now you're in! From now on you'll always have access to our latest course content and a global network of students to collaborate and test your product ideas with.

Join the community


Course schedule & community

See what people are saying

Meet your instructors

Learn from a true entrepreneur with real life experience, as seen in the Forbes Magazine 


This course builds on live workshops and hands-on projects

Active learning, not passive watching

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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