Q4 2023

How to stand out as a product person by leveraging mindful discovery and generative AI

David Pereira

Product Coach, Book Author, Keynote Speaker

Mastering Product Discovery

Value Rebels

Virtual Identity

limango

windeln

Evino

Ignore AI if you want to become replaceable.Combine AI with Product Discovery to stand out in the market. Here's how you this course gets ready. Practical Content:- Understand why product discovery is critical to remain relevant- Use AI as your co-pilot for your Discovery journey- Learn what you need to get management to listen to you and support your ideas- Uncover simple ways to defeat painful anti-patterns- Learn how to structure your product discovery hassle-free- Avoid common mistakes with customer interviews- Get 20+ templates to save your nerves and time With:- Concise and applicable insights on how to do product discovery right- Templates &amp; frameworks to accelerate product discovery- Hands-on exercises with direct feedback- Real-life examples and learnings from them- Applicable insights used in B2C &amp; B2B The workshops will equip you to succeed with product discovery. The skills you will learn will make you a more valuable product manager, enabling you to stand out among others. Product discovery is often misunderstood. You don't need to suffer. I can help you understand what it takes to apply product discovery right from day one. You will benefit from strategies that work from startups to well-established corporations. It will work for you, too :) PS: If you're experienced with Product Discovery and are looking for advanced techniques, this course may not be for you. We will cover the foundations and practices often misunderstood by many teams. Our focus is on streamlining discovery with a sound structure.

Applying product discovery in-practice

Product Managers and Product Owners who either want to learn how to apply product discovery in practice

Any product team member, e.g., UX Designer, Software Engineer, who want to level up product discovery skillset

Leaders willing to do what it takes to create an outstanding product organization

Who is this course for

What you’ll get out of this course

You will receive solid examples of combining AI with discovery to regain your time

Proven AI prompts that save your hours

Learn the right ingredients for product discovery and understand how to apply them correctly while avoiding common mistakes

Product Discovery Structure

Learn how to initiate a journey that high-level will support. You won't be ignored anymore.

How to get support from top management

Learn what most innovative companies do and how they combine product discovery and delivery without creating siloes.

Clarity on combining discovery and delivery

You will get your hands on 17 world-class templates ready to use and a product discovery framework to apply immediately

Templates & frameworks

Access to a dedicated Slack community to exchange with other course members and ask questions between sessions

Supportive community

As a cohort student, you get a year premium subscription to my newsletter <a href="https://dpereira.substack.com/" rel="noopener noreferrer" target="_blank">Untrapping Product Teams</a>. You will have access to all premium material and the full 250+ articles library

Unlimited access to Untrapping Product Teams library

Learn the secrets to getting buy-in from top management to support your product discovery initiatives

Getting Buy-in

Understanding what product discovery is and common anti-patterns

Product Discovery

Evaluate your status quo and learn how you can start applying product discovery in your scenario

Kicking Off Product Discovery

Learning the key elements of product discovery and how they connect with each other

Product Discovery Journey

Extending your toolbox to know which discovery technique to use when

Discovery Techniques

Learn how to identify, prioritze, and test assumptions

Mastering Assumptions

Understand how to create product experiments, align, run, learn, and evolve

Product Experiments

Course Content

What's in it for you & what people say about it

What people say about 
Product Discovery Done Right

Goal: Understanding how discovery done right looks like and how to gain support from high-level managementAgenda<ul><li>Tune In 15'</li><li>Warm Up 10'</li><li>Why Discovery Matters 20'</li><li>Discovery vs. Delivery 15'</li><li>Gaining Support 20'</li><li>Discovery Journey 15'</li><li>Setting Goals 5'</li><li>Q&amp;A 10’</li><li>Tune Out 5'</li></ul>

First Session


Goal: Understand the essence of product discoveryAgenda<ul><li>Tune In 15'</li><li>Customer Journey 5'</li><li>Exercise Customer Journey 30'</li><li>Uncover Value Drivers 10'</li><li>Interview 15'</li><li>Exercise 35'</li><li>Q&amp;A 10’</li><li>Tune Out 5’</li></ul>

Second Session


Goal: Learn how to find opportunities worth pursuingAgenda<ul><li>Tune In 10’</li><li>Problem Space 10'</li><li>Exercise 20'</li><li>Opportunity Solution Tree 10'</li><li>Decide and Focus 10'</li><li>Ideate on Solutions 10'</li><li>Sweet Spot 10’</li><li>Exercise Sweet Spot 30’</li><li>Tune Out 5’</li></ul>

Third Session


Goal: Master the art of dropping bad ideasAgenda:<ul><li>Tune In 5’</li><li>Identifying Assumptions 15'</li><li>Prioritizing Assumptions 10'</li><li>Exercise 30'</li><li>Expected Results 10'</li><li>Exercise 25'</li><li>Testing Assumptions 10'</li><li>Succeeding with Discovery 15'</li><li>Tune Out 10'</li></ul>

Fourth Session


Course schedule

Get a Glimpse of Product Discovery Done Right

If you attend all sessions, actively participate, and still don’t find the course valuable, we'll refund your full payment until 7 days after the end of the course.

If you're unhappy, I'm unhappy

Your investment is 100% risk-free
 

You will enjoy the power of live workshops and hands-on exercises

Active hands-on learning

You’ll be interacting with other learners through breakout rooms while I provide prompt feedback

Interactive exercises

Join a community of like-minded people who want to learn and grow alongside you

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