Product Discovery Done Right


(38 ratings)


10 Days


Cohort-based Course

Understanding how to apply product discovery to steadily create value. Developing strategies to gain support from high-level management.

Previously at

Value Rebels
Virtual Identity

Course overview

Applying product discovery in-practice

9 out of 10 ideas will fail

The faster you identify bad ideas, the quicker you thrive


- Understand what product discovery is and what it solves

- Learn how to escape from common anti-patterns

- Applying product discovery from 0 to 1

- Preparing, running, and collecting insights from customers interviews

- Writing meaningful problem statements

- How to gain support from high-level management

- How to start with product discovery

- Key elements to thrive with product discovery


- Concise and applicable insights on how to do product discovery right

- Templates & frameworks to accelerate product discovery

- Hands-on exercises with direct feedback

- Real-life examples and learnings from them

- Applicable insights used in B2C & B2B

The workshops will equip you to succeed with product discovery. Your toolbox will be sharpened enough to go from zero to one as well as step up your game.

It took me a while to get product discovery right. I hit the wall several times before succeeding. You don't need to take this bumpy road. I can help you understand what it takes to apply product discovery right from day one.

My strategy has worked from startups to well-established corporations, from South America to Europe. It will work for you too :)

Who is this course for


Product Managers and Product Owners tired of getting stuck in the build trap


Any product team member, e.g., UX Designer, Software Engineer, who want to level up product discovery skillset


Leaders willing to do what it takes to create an outstanding product organization

What you’ll get out of this course

Making peace with failures

Nobody likes failing, and yet that's necessary to succeed.

You will learn how to acquire insights from failures to enable you to create value faster for your customers and business

Understanding of real product discovery

Learn the right ingredients for product discovery and understand how to apply them correctly while avoiding common traps

How to get support from top management

Learn how to initiate a journey that high-level will support

Clarity on combining discovery and delivery

Learn what most innovative companies do and how they combine product discovery and delivery without creating siloes.

Templates & frameworks

You will get your hands on 17 world-class templates ready to use and a product discovery framework to apply immediately

Supportive community

Access to a dedicated Slack community to exchange with other course members and ask questions between sessions

Unlimited access to Untrapping Product Teams library

As a cohort student, you get a year premium subscription to my newsletter Untrapping Product Teams. You will have access to all premium material and the full 250+ articles library

Exclusive Discount at

Benefit from the most advanced generative AI tool for prototyping. You will get 40% off on an annual subscription and 20% off on a monthly.

This course includes

4 interactive live sessions

Lifetime access to course materials

15 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    May 21—May 26

    Week dates are set to instructor's time zone


    • May


      1st Session: Gaining Support to Apply Product Discovery

      Tue, May 21, 5:00 PM - 7:00 PM UTC

    • May


      2nd Session: Understanding the Discovery Journey

      Thu, May 23, 5:00 PM - 7:00 PM UTC


    • Product Discovery - Paving the way

    • Applying Product Discovery - Part 1

  • Week 2

    May 27—May 30

    Week dates are set to instructor's time zone


    • May


      3rd Session: Uncovering Ideas Worth Pursuing

      Tue, May 28, 5:00 PM - 7:00 PM UTC

    • May


      Wrap Up Session: Dropping Bad Ideas Fast Enough

      Thu, May 30, 5:00 PM - 7:00 PM UTC

  • Post-Course


    • Applying Product Discovery - Part 2

    • Hands-on Product Discovery


(38 ratings)

What students are saying

Watch testimonials from recent participants

Your investment is 100% risk-free

Your investment is 100% risk-free

If you're unhappy, I'm unhappy

If you attend all sessions, actively participate, and still don’t find the course valuable, we'll refund your full payment until 7 days after the end of the course.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on exercises

Interactive exercises

You’ll be interacting with other learners through breakout rooms while I provide prompt feedback

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

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Product Discovery Done Right


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Meet your instructor

David Pereira

David Pereira

Product Coach, Book Author, Keynote Speaker

David is a passionate Product Leader with over a decade of product management experience.

Since 2022, he's the CEO & CPO at omoqo GmbH. Prior to that, he was the Head of Products at Virtual Identity.

Some highlights of his journey as a Product Manager: 

Exponential marketplace growth: from 5M € to 45M € revenue per year. He was the product manager responsible for finding alternatives to scale the business sustainably.

Innovate the secondhand car market in Brazil. David helped create a business of 200M USD per year. He was responsible for three Product Teams and led them in discovering solutions that innovated this market.  

Reinventing the route planning for thousands of people over Brazil. He led this transformation from concept to go live. It resulted in a 4M USD cost saving with a 200K USD investment. 

David shares his learnings and insights on Substack, LinkedIn, and his website. He wrote 300+ articles reaching 10M+ of readers worldwide.

On top of that, David loves helping people grow in their careers and overcome their challenges. David has given workshops and training to 15K+ people in the world.

His motto is "The faster we learn, the faster we succeed."

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
Will I get clear instructions to implement product discovery?
Will I receive guidance to get management on board?
Will I learn how to balance discovery and delivery?
Will you share how to benefit from customer interviews in B2B and B2C?
What’s the refund policy?
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Be the first to know about upcoming cohorts

Product Discovery Done Right


Bulk purchases