Product Discovery Done Right
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Product Discovery Done Right
3 Weeks
·Cohort-based Course
Understanding how to apply product discovery to steadily create value + secrets to get support from high-level management.
Hosted by
David Pereira
CEO, Product Coach, Thought Provoker, Keynote Speaker
Last chance to enroll
1
day
13
hours
33
mins
Course overview
Applying product discovery in-practice
9 out of 10 ideas will fail
The faster you identify bad ideas, the quicker you thrive
Content:
- Understand what product discovery is and what it solves
- Learn how to escape from common anti-patterns
- Applying product discovery from 0 to 1
- Preparing, running, and collecting insights from customers interviews
- Writing meaningful problem statements
- How to gain support from high-level management
- How to start with product discovery
- Key elements to thrive with product discovery
With:
- Concise and applicable insights on how to do product discovery right
- Templates & frameworks to accelerate product discovery
- Hands-on exercises with direct feedback
- Real-life examples and learnings from them
- Applicable insights used in B2C & B2B
The workshops will equip you to apply product discovery right. Your toolbox will be sharp enough to go from zero to one as well as step up your game.
It took me a while to get product discovery right. I hit the wall several times before succeeding. You don't need to take this bumpy road. I can help you understand what it takes to apply product discovery right from day one.
My strategy has worked from startups to well-established corporations, from South America to Europe. It will work for you too :)
Who is this course for
01
Product Managers and Product Owners tired of getting stuck in the build trap
02
Any product team member, e.g., UX Designer, Software Engineer, who want to level up product discovery skillset
03
Leaders willing to do what it takes to create an outstanding product organization
What you’ll get out of this course
Making peace with failures
Nobody likes failing, and yet that's necessary to succeed.
You will learn how to acquire insights from failures to enable you to create value faster for your customers and business
Understanding of real product discovery
Learn the right ingredients for product discovery and understand how to apply them correctly while avoiding common traps
How to get support from top management
Learn how to initiate a journey that high-level will support
Clarity on combining discovery and delivery
Learn what most innovative companies do and how they combine product discovery and delivery without creating siloes.
Templates & frameworks
You will get your hands on 17 world-class templates ready to use and a product discovery framework to apply immediately
Supportive community
Access to a dedicated Slack community to exchange with other course members and ask questions between sessions
Unlimited access to Untrapping Product Teams library
As a cohort student, you get a year premium subscription to my newsletter Untrapping Product Teams. You will have access to all premium material and the full 250+ articles library
What people are saying about David's courses
Susann Kramer
Ryan Moore
Marija Karkalasheva
Binay Pradhan
Réka Szellmann
Magda Sokolovic
Course schedule
About 7-8 hours total (2h30min per week)
06th of June (Tuesday)
6:30 pm - 9:00 pm CEST
Goal: Understanding how discovery done right looks like and how to gain support from high-level management
Agenda
- Warm Up
- Why Discovery Matters
- Discovery vs. Delivery
- Gaining Support
- Discovery Journey
- Business Outcomes
- Customer Journey
12th of June (Monday)
6:30 pm - 9:00 pm CEST
Goal: Understand how to uncover opportunities worth pursuing
Agenda
- Uncover Opportunities
- Customer Interview
- Interview Exercise
- Problem Space
- Problem Statement Exercise
- Opportunity Solution Tree
- Decide and Focus
- Ideate on Solutions
20th of June (Tuesday)
6:30 pm - 9:00 pm CEST
Goal: Understand how to drop bad ideas to focus on good ones
Agenda
- Identifying Assumptions
- Prioritizing Assumptions
- Assumptions Exercise
- Expected Results
- Experiment Exercise
- Testing Assumptions
- Succeeding with Discovery
Your investment is 100% risk-free
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You get value from the course or a full refund
If you attend all sessions, actively participate, and still don’t find the course valuable, we'll refund your full payment until 7 days after the end of the course.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on exercises
Interactive exercises
You’ll be interacting with other learners through breakout rooms while I provide prompt feedback
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Join an upcoming cohort
Product Discovery Done Right
Product Discovery Done Right
$490 USD
Dates
June 6 - 21, 2023
Payment Deadline
May 30, 2023
Don't miss out! Enrollment closes in 2 days
Meet your instructor
David Pereira
CEO, Product Coach, Thought Provoker, Keynote Speaker
David is a passionate Product Leader with over a decade of product management experience.
Some highlights of his journey are:
• Exponential marketplace growth: from 5M € to 45M € revenue per year. He was the product manager responsible for finding alternatives to scale the business sustainably.
• Innovate the secondhand car market in Brazil. David helped create a business of 200M USD per year. He was responsible for three Product Teams and led them in discovering solutions that innovated this market.
• Reinventing the route planning for thousands of people over Brazil. He led this transformation from concept to go live. It resulted in a 4M USD cost saving with a 200K USD investment.
David shares his learnings and insights on Medium, Substack, LinkedIn, and his website. He wrote 250+ articles reaching millions of readers worldwide.
On top of that, David loves helping people grow in their careers and overcome their challenges. David has given workshops and training to 10K+ people in the world.
His motto is "The faster we learn, the faster we succeed."
Frequently Asked Questions
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
Will I get clear instructions to implement product discovery?
Will I receive guidance to get management on board?
Will I learn how to balance discovery and delivery?
Will you share how to benefit from customer interviews in B2B and B2C?
What’s the refund policy?
Join an upcoming cohort
Product Discovery Done Right
Product Discovery Done Right
$490 USD
Dates
June 6 - 21, 2023
Payment Deadline
May 30, 2023
Don't miss out! Enrollment closes in 2 days