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Product Discovery Done Right

New
·

3 Weeks

·

Cohort-based Course

Understanding how to apply product discovery to steadily create value + secrets to get support from high-level management.

Hosted by

David Pereira

CEO, Product Coach, Thought Provoker, Keynote Speaker

Last chance to enroll

1

day

13

hours

33

mins

Course overview

Applying product discovery in-practice

9 out of 10 ideas will fail

The faster you identify bad ideas, the quicker you thrive


Content:

- Understand what product discovery is and what it solves

- Learn how to escape from common anti-patterns

- Applying product discovery from 0 to 1

- Preparing, running, and collecting insights from customers interviews

- Writing meaningful problem statements

- How to gain support from high-level management

- How to start with product discovery

- Key elements to thrive with product discovery


With:

- Concise and applicable insights on how to do product discovery right

- Templates & frameworks to accelerate product discovery

- Hands-on exercises with direct feedback

- Real-life examples and learnings from them

- Applicable insights used in B2C & B2B


The workshops will equip you to apply product discovery right. Your toolbox will be sharp enough to go from zero to one as well as step up your game.


It took me a while to get product discovery right. I hit the wall several times before succeeding. You don't need to take this bumpy road. I can help you understand what it takes to apply product discovery right from day one.


My strategy has worked from startups to well-established corporations, from South America to Europe. It will work for you too :)

Who is this course for

01

Product Managers and Product Owners tired of getting stuck in the build trap

02

Any product team member, e.g., UX Designer, Software Engineer, who want to level up product discovery skillset

03

Leaders willing to do what it takes to create an outstanding product organization

What you’ll get out of this course

Making peace with failures

Nobody likes failing, and yet that's necessary to succeed.

You will learn how to acquire insights from failures to enable you to create value faster for your customers and business

Understanding of real product discovery

Learn the right ingredients for product discovery and understand how to apply them correctly while avoiding common traps

How to get support from top management

Learn how to initiate a journey that high-level will support

Clarity on combining discovery and delivery

Learn what most innovative companies do and how they combine product discovery and delivery without creating siloes.

Templates & frameworks

You will get your hands on 17 world-class templates ready to use and a product discovery framework to apply immediately

Supportive community

Access to a dedicated Slack community to exchange with other course members and ask questions between sessions

Unlimited access to Untrapping Product Teams library

As a cohort student, you get a year premium subscription to my newsletter Untrapping Product Teams. You will have access to all premium material and the full 250+ articles library

What people are saying about David's courses

        Great structure and many tools and frameworks / how tos incl. traps given. Follows the Opportunity Solution Tree structure from Torres. Quite entertaining and many articles and videos for further information given.
Susann Kramer

Susann Kramer

Head of Product Innovation
        I like how this talks through strategy, and doesn't just follow the typical cookie cutter execution lessons.
Ryan Moore

Ryan Moore

Executive Product Director
        Great takeaways from this course! I would highly recommend it. The instructor is really fun and engaging, gives great examples and especially loved the explanation about the pitfalls. Will make my life easier moving forward! Thank you!
Marija Karkalasheva

Marija Karkalasheva

Product Owner
        I moved from software developer to Product owner. I was trying to put myself in a leadership role all the time, which resulted in conflicts with the dev team and micromanagement complaints. This course guided me in the absolutely right direction. Hopefully, things will go better from here on, applying these learnings
Binay Pradhan

Binay Pradhan

Project Manager
        I love the honesty, also the course is not too detailed or too brief - you get an insight, and there are resources if you want to dig in.
Réka Szellmann 

Réka Szellmann 

Scrum Master
        Very informative and pleasant to watch. Love your energy, David :)
Magda Sokolovic

Magda Sokolovic

Product Manager

Course schedule

About 7-8 hours total (2h30min per week)
  • 06th of June (Tuesday)

    6:30 pm - 9:00 pm CEST

    Goal: Understanding how discovery done right looks like and how to gain support from high-level management

    Agenda

    • Warm Up
    • Why Discovery Matters
    • Discovery vs. Delivery
    • Gaining Support
    • Discovery Journey
    • Business Outcomes
    • Customer Journey
  • 12th of June (Monday)

    6:30 pm - 9:00 pm CEST

    Goal: Understand how to uncover opportunities worth pursuing

    Agenda

    • Uncover Opportunities
    • Customer Interview
    • Interview Exercise
    • Problem Space
    • Problem Statement Exercise
    • Opportunity Solution Tree
    • Decide and Focus
    • Ideate on Solutions
  • 20th of June (Tuesday)

    6:30 pm - 9:00 pm CEST

    Goal: Understand how to drop bad ideas to focus on good ones

    Agenda

    • Identifying Assumptions
    • Prioritizing Assumptions
    • Assumptions Exercise
    • Expected Results
    • Experiment Exercise
    • Testing Assumptions
    • Succeeding with Discovery

Your investment is 100% risk-free

Your investment is 100% risk-free

You get value from the course or a full refund

If you attend all sessions, actively participate, and still don’t find the course valuable, we'll refund your full payment until 7 days after the end of the course.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on exercises

Interactive exercises

You’ll be interacting with other learners through breakout rooms while I provide prompt feedback

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

A pattern of wavy dots
Join an upcoming cohort

Product Discovery Done Right

Product Discovery Done Right

$490 USD

Dates

June 6 - 21, 2023

Payment Deadline

May 30, 2023

Don't miss out! Enrollment closes in 2 days

Meet your instructor

David Pereira

David Pereira

CEO, Product Coach, Thought Provoker, Keynote Speaker

David is a passionate Product Leader with over a decade of product management experience.


Some highlights of his journey are: 

Exponential marketplace growth: from 5M € to 45M € revenue per year. He was the product manager responsible for finding alternatives to scale the business sustainably.

Innovate the secondhand car market in Brazil. David helped create a business of 200M USD per year. He was responsible for three Product Teams and led them in discovering solutions that innovated this market.  

Reinventing the route planning for thousands of people over Brazil. He led this transformation from concept to go live. It resulted in a 4M USD cost saving with a 200K USD investment. 


David shares his learnings and insights on Medium, Substack, LinkedIn, and his website. He wrote 250+ articles reaching millions of readers worldwide.


On top of that, David loves helping people grow in their careers and overcome their challenges. David has given workshops and training to 10K+ people in the world.


His motto is "The faster we learn, the faster we succeed."



Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
Will I get clear instructions to implement product discovery?
Will I receive guidance to get management on board?
Will I learn how to balance discovery and delivery?
Will you share how to benefit from customer interviews in B2B and B2C?
What’s the refund policy?
A pattern of wavy dots
Join an upcoming cohort

Product Discovery Done Right

Product Discovery Done Right

$490 USD

Dates

June 6 - 21, 2023

Payment Deadline

May 30, 2023

Don't miss out! Enrollment closes in 2 days

$490 USD

New
·

3 Weeks