Cohort 1

Build a product case study that will actually get you hired at software startups

Marwa Muhammad

Nail the Product Management Case Interview

You'll analyze a few successful product case studies and create your own case study showcasing your process, communication and defense. Turn it into a template you can use for all product interviews moving forward, increasing your chances of getting hired as a PM at a startup. Now also available on-demand as a video course here: https://www.udemy.com/course/nail-the-product-management-case-interview/?referralCode=6E920244F9A768A63DD1

Landing a startup product job is hard. Nailing the case study can get you there.

You've been a PM at the same company for a long time and haven't had to interview in a while, feeling overwhelmed on how to approach it

You're a founder transitioning to an official product role for the first time and don't know how to structure your interviews effectively

You've spent days on a product case study assignment only to find out you haven't moved to the next round and don't know why

Who is this course for

What you’ll get out of this course

Startups are looking to get clarity on your process, communication, and how you defend your case.

Understand what startups are looking for in product hires

The prompts for product assignments fall into only a handful of possibilities. They will let you choose a product of your own or give you a specific product and dig into how you'd improve or grow it. For experienced PMs, they might ask about a product you've already worked on.

Examine the typical assignments given during startup product interviews

You'll use a product framework to create a presentation for a common product case study given as a take-home assignment at many startups. You'll turn this into a template you can use for any similar interviews and reduce the amount of time you spend preparing for each interview.

Build a case study utilizing a product framework and use it as a template for future interviews

You will learn frameworks for prioritization, market segmentation, validation, and measuring success. You'll prepare for common follow up questions.

Defend your case study with frameworks for making product decisions

If you already have a product assignment interview lined up, you can use this course to work toward that particular assignment.

Finalize your product assignment if you already have one scheduled with a startup

Cohort 2 student, Product Manager at Magnetic 3D

Cohort 1 student, Product Manager at PharmaRun

What people are saying

Meet your instructor

<ul><li>Frameworks: Double diamond design process; CIRCLES method; Jobs to be done</li><li>Common assignments: Your favorite software product; product you’ve worked on&nbsp;before; how you will improve a particular product</li></ul>

Module 1: Apply common product frameworks to common assignments

<ul><li>Use prioritization frameworks like RICE model or Impact versus Achievability to defend your solution</li><li>Qualitative and quantitative research methodologies to defend what problem you'd focus on</li><li>TAM, SAM, SOM for market segmentation</li><li>AARRR model for measuring success of your product</li><li>Homework: How would you improve your favorite software product?</li></ul>

Module 2: Develop a strategy to defend your case study

<ul><li>Watch or participate in 1 to 2 live mock interview sessions</li><li>Receive feedback on your assignment for how you'd improve your favorite software product</li><li>Turn the assignment into a template that can be used in future interviews so that each interview takes 2 to 4 hours to prepare for instead of days</li></ul>

Module 3: Finalize assignment and template

Course syllabus

Module 1: Apply common product frameworks to common assignments

Monday February 13th

Module 2: Develop a strategy to defend your case study

Wednesday February 15th

Module 3: Mock interviews and finalize assignment and template

Friday February 17th

I'll offer several time slots for students to get 1:1 feedback directly from me on their assignments or anything else I can help them with (mock interviews, previous cases, resume review, etc.). This can be scheduled on the week of the course or up to two weeks after the course.

Optional 30 min coaching February 13th through March 3rd

Course schedule

This course builds on live workshops and a hands-on project

Active hands-on learning

You’ll be interacting with other learners through breakout rooms

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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