Nail the Product Management Case Interview

4.8 (9)

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5 Days

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Cohort-based Course

Build a product case study that will actually get you hired at software startups

Course overview

Landing a startup product job is hard. Nailing the case study can get you there.

You'll analyze a few successful product case studies and create your own case study showcasing your process, communication and defense. Turn it into a template you can use for all product interviews moving forward, increasing your chances of getting hired as a PM at a startup.


Now also available on-demand as a video course here: https://www.udemy.com/course/nail-the-product-management-case-interview/?referralCode=6E920244F9A768A63DD1

Who is this course for

01

You've been a PM at the same company for a long time and haven't had to interview in a while, feeling overwhelmed on how to approach it

02

You're a founder transitioning to an official product role for the first time and don't know how to structure your interviews effectively

03

You've spent days on a product case study assignment only to find out you haven't moved to the next round and don't know why

What you’ll get out of this course

Understand what startups are looking for in product hires

Startups are looking to get clarity on your process, communication, and how you defend your case.

Examine the typical assignments given during startup product interviews

The prompts for product assignments fall into only a handful of possibilities. They will let you choose a product of your own or give you a specific product and dig into how you'd improve or grow it. For experienced PMs, they might ask about a product you've already worked on.

Build a case study utilizing a product framework and use it as a template for future interviews

You'll use a product framework to create a presentation for a common product case study given as a take-home assignment at many startups. You'll turn this into a template you can use for any similar interviews and reduce the amount of time you spend preparing for each interview.

Defend your case study with frameworks for making product decisions

You will learn frameworks for prioritization, market segmentation, validation, and measuring success. You'll prepare for common follow up questions.

Finalize your product assignment if you already have one scheduled with a startup

If you already have a product assignment interview lined up, you can use this course to work toward that particular assignment.

What people are saying

        This course is excellent. Marwa provided the necessary structure & frameworks to effectively form, communicate and defend product decisions. They were easy to learn and put into practice with our case assignment. I recommend this course to every current or aspiring product manager who has not already consistently nailed interview case assignments.
Eugene L.

Eugene L.

Cohort 2 student, Product Manager at Magnetic 3D
        This course clearly demonstrates how to build and present a winning case study for interviews. Marwa makes a personal investment in her students' success and makes herself available until you land that job.
Hanmin Yang

Hanmin Yang

Cohort 1 student, Founder at Alike
        Marwa has provided immense support and a strategic approach in helping me navigate Product Management interview assignments. Without doubt, she has a clear and laser-focused understanding of what start-ups are looking for in Product Managers. I would 110% suggest Marwa's course and can assure you that her guidance is very much on-point.
Mitali Gupta

Mitali Gupta

Product & Innovation Manager, Gorillas
        It was an amazing course loaded with very useful information, tips, and tricks. I loved the way Marwa conducted the course. She shared every detail she could from her experience & expertise. The topic was made very simple and supported with a lot of live examples. I would highly recommend this course to anyone planning to prepare for PM interviews.
Anonymous

Anonymous

Cohort 2 student
        This course has helped me structure my thoughts on how to solve a case in a PM interview. Marwa is an amazing coach & she was very helpful in explaining the Product Frameworks, Strategies & how to implement & present them. I would highly recommend everyone who wants to transform into a PM role or level up as a PM to take her course!
M Sami Alvi

M Sami Alvi

Cohort 2 student
        It is a very helpful course for product management. I was looking for insights and demystifying product management at my current job and all the learnings were very helpful. Marwa was amazing, she took feedback along the way and incorporated special asks. She is very friendly, and welcoming, and answered all questions. Highly recommend!
Rituparna Roy

Rituparna Roy

Cohort 1 student, Co-founder at PrimePro
        Marwa equipped us with a clear understanding of what companies are looking for in the PM case interview, demystifying this part of the interview process. She provided detailed walkthroughs of frameworks and prioritization methods to use when presenting and defending your case, with specific examples to make it concrete.
Julia

Julia

Cohort 1 student
        Interviewing for the first time in over a decade and transitioning back to being a PM after almost 7 years being a founder, I was feeling overwhelmed and lost on how to get back into interviewing. Marwa was incredibly helpful in providing clear frameworks on how to tackle the case interview, and I appreciated her 1:1 time with me.
Amal A.

Amal A.

Cohort 1 student, Founder at AMI
        Working in product has many benefits, but breaking into the startup product world is no easy task. Marwa’s refined knowledge and keen ability to identify, and then teach, is the main reason that I’m still working in Product today. She is a product ecosystem wizard and time spent learning from her is priceless.
Gregory Brice

Gregory Brice

Product Manager, GoFormz
        Very insightful. Marwa approaches every aspect of the course with patience and thoroughness.
Adaobi Okonkwo

Adaobi Okonkwo

Cohort 1 student, Product Manager at PharmaRun

Meet your instructor

Marwa Muhammad

Marwa Muhammad

Marwa has led product teams for a decade at various early stage startups backed by General Catalyst, Google Ventures, Founders Fund and more. She has interviewed hundreds of candidates and grown multiple product teams during her career. She is a product mentor for 500 startups, mentoring startups in North and South America.


Marwa founded Trance, a video-based dance community with exceptional engagement where the top quartile of users opened the app 9 times a day. She was the first product hire at Savioke, a delivery robotics company featured in the book "Sprint". She was most recently at Origin, a fin-tech SaaS startup with a growth rate only 1-3% of startups are able to achieve and was in charge of the core financial planning product.


Marwa helped her students and mentees land PM jobs and navigate the role. She received her Bachelor's degree in Computer Science at Bryn Mawr College and her Master's degree in Human Computer Interaction from Carnegie Mellon University.

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Course syllabus

01

Module 1: Apply common product frameworks to common assignments

  • Frameworks: Double diamond design process; CIRCLES method; Jobs to be done
  • Common assignments: Your favorite software product; product you’ve worked on before; how you will improve a particular product

02

Module 2: Develop a strategy to defend your case study

  • Use prioritization frameworks like RICE model or Impact versus Achievability to defend your solution
  • Qualitative and quantitative research methodologies to defend what problem you'd focus on
  • TAM, SAM, SOM for market segmentation
  • AARRR model for measuring success of your product
  • Homework: How would you improve your favorite software product?

03

Module 3: Finalize assignment and template

  • Watch or participate in 1 to 2 live mock interview sessions
  • Receive feedback on your assignment for how you'd improve your favorite software product
  • Turn the assignment into a template that can be used in future interviews so that each interview takes 2 to 4 hours to prepare for instead of days

Course schedule

6 hours total plus ~3 hours of homework

  • Monday February 13th

    8:30am - 10:30am PST

    Module 1: Apply common product frameworks to common assignments

  • Wednesday February 15th

    8:30am - 10:30am PST

    Module 2: Develop a strategy to defend your case study

  • Friday February 17th

    8:30am - 10:30am PST

    Module 3: Mock interviews and finalize assignment and template

  • Optional 30 min coaching February 13th through March 3rd

    30 minute 1:1 session as scheduled

    I'll offer several time slots for students to get 1:1 feedback directly from me on their assignments or anything else I can help them with (mock interviews, previous cases, resume review, etc.). This can be scheduled on the week of the course or up to two weeks after the course.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and a hands-on project

Interactive and project-based

You’ll be interacting with other learners through breakout rooms

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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