Cohort 1

Marketing starts before you hire your first marketer. Learn how to build your initial marketing strategy & hire marketers.

Kathleen Estreich

Co-founder @ MKT1 Capital & Ex Marketing & Ops leader at Scalyr, Intercom, Box

Building B2B Marketing for Founders & Business Leaders

The best products and founders don’t always win. You need to win at marketing to succeed. But most founders and early business generalists, don’t have a marketing background, don’t know where to start, or how to hire and manage marketers. This course can fix that. Learn everything you need to build a marketing strategy, hire your first marketer, start creating content, and choose the right channels, in 4 weeks. This cohort-based course is limited to 15 students and includes teaching, peer feedback &amp; discussion, feedback from Kathleen, Q&amp;A, templates &amp; resources, and a Slack group.

Build a high-impact marketing strategy and team

Technical founders building out or optimizing their initial marketing strategy.

Business founders adapting to the economy, budget constraints, and learning GTM as they go.

Business leaders who are running marketing in the interim and making the first hires.

For Early & Growth Stage B2B Founders

Why take this course? 

<ul><li>Get a crash course in setting a strategy that works for your audience, market, and product</li><li>Learn who to hire as a first marketer-—and how to scale your team across all marketing sub-functions in the future</li></ul>

Gain confidence managing & planning across all of marketing

<ul><li>Understand how to plan &amp; set goals that help you build your brand and drive growth throughout the funnel</li><li>Write brand perceptions &amp; positioning to better tell your story—and get feedback</li><li>Learn how to map your funnel and choose the right growth levers</li></ul>

Create an actionable marketing strategy, plan & OKRs

<ul><li>We'll bring the frameworks, concepts, and examples in MKT1 Newsletter to life</li><li>How to use MKT1s Fuel-Engine framework to build a more efficient marketing machine</li><li>Master MKT1's Goals-Audience-Creative-Channel (GACC) framework for aligning your team and company</li></ul>

New frameworks for planning, prioritizing & executing

<ul><li>Uncover blindspots so you can learn and improve your skillset</li><li>Meet founders at B2B early &amp; growth stage startups who are struggling with the same GTM challenges</li><li>Get peer feedback</li></ul>

A network of peers to help you become a founder who excels at marketing

What people are saying

Meet your instructor

<ul><li>Presentation with Kathleen</li><li>Breakout groups to discuss topics &amp; for peer reviews</li><li>Q&amp;A and group discussion</li></ul>

4 Weekly Workshops on Wednesdays

Bonus sessions:<ul><li>AMAs with Kathleen &amp; Emily Kramer (Co-Founder MKT1)</li><li>Peer networking sessions</li></ul>

3 Bonus Sessions (optional)

<ul><li>Slack conversations with Kathleen and peers in your cohort, including direct feedback from Kathleen</li><li>Each session will have pre-reads, including MKT1 newsletters &amp; slides</li><li>By the end of the course you'll have the foundation of an improved marketing strategy</li></ul>

Throughout the course

Course schedule

To build a successful marketing function you need to build the right foundation, produce great “fuel”, and craft a well-running “engine” for your specific audience. This session will make sure you have the basics in place so you can can move fast on executing.

Marketing strategy drivers

Hiring, managing, and planning in marketing is more like product than sales. You'll get a better understanding of various marketing sub-functions and profiles. You'll also learn how to set goals that help you grow in the short-and long-term and how to hire part-time and full-time marketers to help you achieve these goals.

Hiring, org chart, goal setting

If you don't know your story, you won't be able to product content that resonates with your audience. You'll write basic positioning and learn what content is best suited to your business. We'll also do a bonus session for website feedback from your peers.

Positioning, Story, Content Strategy

You'll learn how to choose channels, distribute content, and map your funnel to improve efficiency across your GTM org. Plus, we'll discuss how to build a culture that aligns marketing and sales.

Growth levers, funnel mapping, and metrics

Course Syllabus

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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