Q4 2023

Design and pilot a community program based on proven tactics that drive true business value and get company buy-in.

Evan Hamilton

Director of Community, HubSpot

Driving Business Impact with Community

Most communities fail - to get investment, to get meaningful engagement, to stick around. In this hands-on, two-week course I'll teach you the skills that have helped my communities thrive: - Cost-efficient testing &amp; iteration- Obsessing over the unique value members will receive- Aligning programs with business goals and speaking the language of other teams- Measuring actual program value, not vanity metrics- Using tested, concrete tactics to retain and delight members I've applied these to scale support and superuser programs at Reddit, cut through the noise to attract and close new customers at HubSpot, and host successful events across the globe. During this course you'll:- Get my entire playbook- Develop your community strategy and pitch- Hone your vision with your peers- Get feedback directly from me I'm ready to share everything I've learned the hard way, wrapped up in a bow just for you!

Stack the deck in your favor with proven tactics.

Marketers who can see traditional channels shifting under them and want to learn how to use the unique advantage of community to stand out.

Community builders who are tired of lack of buy-in and investment from leadership.

Leaders who want to invest in community to scale their growth, retention, and customer engagement.

Who is this course for

What you’ll get out of this course

You’ll use the SPACES model and the 1-2-6 framework to identify the big wins you’ll deliver for your company and exactly how to measure them.

Identify and pitch your community's business value

Most communities fail, but you’ll build a community value model using the 5 V’s to create a vibrant oasis instead of a community ghost town.

Apply best practices and research

You'll apply testing methodologies to your community concepts so you can find your big win before you ask for a big budget.

Test your hypothesis without dumping piles of money into it

Review multiple examples from my career and the most successful community projects I've seen and learn the approaches they used.

Learn from the best

<ul><li>A brief overview of community basics</li><li>The SPACES model</li><li>Draft your initial community strategy pitch</li></ul>

Setting the Table

<ul><li>The value size of each part of SPACES</li><li>What measurements to use for each</li><li>What teams you should partner with and how to talk to them</li><li>Live pitch practice and review</li></ul>

Getting Internal Support

<ul><li>How to run lightweight tests</li><li>Deep dive on actual measurement of success</li><li>Group work and instructor review of your measurements</li></ul>

Piloting and Measurement

<ul><li>The 5 Vs</li><li>Common community pitfalls</li><li>Community strategy development &amp; instructor review</li></ul>

Driving Member Success

<ul><li>Final review of your community strategy decks</li><li>Best practices for turning your initial wins into long-term success</li></ul> You will leave this class with a community success metric, piloting plan, and engagement strategy.

Putting a Bow On It

Course syllabus

Product Lead, Airbnb &
Founder, Lenny's Newsletter

What people are saying

Meet your instructor

For the two weeks of the course, there will be 90-minute live sessions on Tuesdays and Thursdays.

Live Sessions: Tuesdays & Thursdays

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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