Driving Business Impact with Community


(10 ratings)


3 Weeks


Cohort-based Course

Design and pilot a community program based on proven tactics that drive true business value and get company buy-in.

Course overview

Stack the deck in your favor with proven tactics.

Most communities fail - to get investment, to get meaningful engagement, to stick around. In this hands-on, two-week course I'll teach you the skills that have helped my communities thrive:

- Cost-efficient testing & iteration

- Obsessing over the unique value members will receive

- Aligning programs with business goals and speaking the language of other teams

- Measuring actual program value, not vanity metrics

- Using tested, concrete tactics to retain and delight members

I've applied these to scale support and superuser programs at Reddit, cut through the noise to attract and close new customers at HubSpot, and host successful events across the globe.

During this course you'll:

- Get my entire playbook

- Develop your community strategy and pitch

- Hone your vision with your peers

- Get feedback directly from me

I'm ready to share everything I've learned the hard way, wrapped up in a bow just for you!

Who is this course for


Marketers who can see traditional channels shifting under them and want to learn how to use the unique advantage of community to stand out.


Community builders who are tired of lack of buy-in and investment from leadership.


Leaders who want to invest in community to scale their growth, retention, and customer engagement.

What you’ll get out of this course

Identify and pitch your community's business value

You’ll use the SPACES model and the 1-2-6 framework to identify the big wins you’ll deliver for your company and exactly how to measure them.

Apply best practices and research

Most communities fail, but you’ll build a community value model using the 5 V’s to create a vibrant oasis instead of a community ghost town.

Test your hypothesis without dumping piles of money into it

You'll apply testing methodologies to your community concepts so you can find your big win before you ask for a big budget.

Learn from the best

Review multiple examples from my career and the most successful community projects I've seen and learn the approaches they used.

Course syllabus

4 live sessions • 4 modules • 8 lessons • 4 projects
Expand all modules


    (10 ratings)

    What students are saying

    What people are saying

            Evan is a true expert in the field.
    Lenny Rachitsky

    Lenny Rachitsky

    Product Lead, Airbnb & Founder, Lenny's Newsletter
            I have never signed up for a course waitlist so fast in my life.
    Shannon Emery

    Shannon Emery

    Community Manager

    Meet your instructor

    Evan Hamilton

    Evan Hamilton

    Director of Community, HubSpot

    I've been building communities for over 15 years, at companies like Reddit, HubSpot, and UserVoice. I've run everything from scaled support communities to lead-gen communities for high-value buyers to retention and engagement for the tens of thousands of moderators on Reddit. In the process I've gotten to work directly with the c-suite, build large teams, and run multi-million dollar budgets.

    A pattern of wavy dots
    Be the first to know about upcoming cohorts

    Driving Business Impact with Community


    Bulk purchases

    Course schedule

    4-5 hours per week
    • Live Sessions: Tuesdays & Thursdays

      9:00am - 10:30am PST

      For the two weeks of the course, there will be 90-minute live sessions on Tuesdays and Thursdays.

    Learning is better with cohorts

    Learning is better with cohorts

    Active hands-on learning

    This course builds on live workshops and hands-on projects

    Interactive and project-based

    You’ll be interacting with other learners through breakout rooms and project teams

    Learn with a cohort of peers

    Join a community of like-minded people who want to learn and grow alongside you

    Frequently Asked Questions

    What happens if I can’t make a live session?
    I work full-time, what is the expected time commitment?
    What’s the refund policy?
    A pattern of wavy dots
    Be the first to know about upcoming cohorts

    Driving Business Impact with Community


    Bulk purchases