Cohort 1

A 2-week boot camp for tech and climate leaders who want to elevate their messaging and leverage thought leadership and customer advocacy.

Veronique Lafargue

Elevate your startup narrative for growth

Do you struggle with communicating the value of your business to your investors, customers, and potential employees? Do you find it hard to stand out in your market? This boot camp will give you the tools to elevate your messaging and leverage thought leadership and customer advocacy to get to the next stage of growth. You will learn and apply several frameworks that I have developed and applied to startups and big tech companies, get live feedback, and have the opportunity to connect with other startup founders. At the end of the class, you will have a custom playbook for your business.&nbsp;&nbsp;

Great startups are built on great narratives.

You are a startup founder, marketer, sales, or product leader.

You struggle to translate innovation into value and business growth.

You want to punch above your weight - even with limited resources.

This course is for you if

What you’ll get from this course

We will unpack the narrative of disruptive companies, who have successfully turned innovation into value and desire, and transformed their industry. You will apply some of their best practices to elevate your own messaging and use generative AI to scale your content.

Learn from trailblazers how to elevate your messaging

Thought leadership is a great way to stand out and build trust and credibility with multiple audiences, from customers to investors and media.&nbsp; You will learn how to leverage your founder, experts, influencers and customers to build your thought leadership playbook and assets.

Turn your unique Point Of View into thought leadership

Most people think you need a large installed base or an expensive production team to get started with customer advocacy. This is not the case. You will learn and apply a 4-tier customer advocacy framework that you can execute with limited resources and scale as you grow.

Activate your champions

Get a fresh perspective on your narrative and how you show up on your website: <ul><li>How clear is your value proposition?</li><li>Do you convey complex ideas in a simple way?</li><li>Is your brand&nbsp;personality aligned with your aspiration?</li><li>Do you come across as credible and trustworthy?</li></ul>

Bonus: Put your narrative to the test in a website clinic

De-code the success of companies who've crossed the chasm and apply some of their best practices to elevate your own messaging.

Learn from trailblazers and elevate your messaging

Confidently leverage your founder, experts, influencers and customers to build your thought leadership playbook and assets.

You will learn and apply a 4-tier framework customer program that you can execute with limited resources and scale as you grow.

Create a customer advocacy program that builds trust and credibility

Get a fresh perspective on your narrative and how you show up on your website.

Optional: Website clinic

Course syllabus

Founder & CEO, Climate Tech Startup, Cohort 1 student

Founder, Stealth Startup, Cohort 2 student

Product Marketing, Ed Tech Startup, Cohort 1 student

Founder, Climate Tech Startup, Cohort 1 student

Founder, Stealth Startup, Cohort 1 student

Founder, Health Tech Startup, Cohort 2 student

Co-Founder, Tech Startup, Cohort 1 student

What people are saying

Meet your instructor

Week 1: Tuesday 24  & Thursday 26 October

Week 2 Optional: Tuesday October 31

Week 2: Thursday Nov 2

Take away the class learnings, apply to your personal projects and get feedback from your group.

Weekly projects

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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