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Build the narrative that takes your startup to the next round

9.0

(5 ratings)

·

1 Week

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Cohort-based Course

A 2-week bootcamp for B2B tech leaders who want to elevate their messaging and leverage thought leadership and customer advocacy.

Hosted by

Veronique Lafargue

2X startup CMO, ex-Google, ex-Box, category builder.

Course overview

Go beyond early adopters

As your company grows, your audience and the problems you're solving are evolving. 


Your narrative needs to evolve too. 


This bootcamp will give you the tools to elevate your messaging and leverage thought leadership and customer advocacy to get to the next stage of growth.

This course is for you if

01

You are a startup marketer, sales, product leader or founder.

02

You struggle to translate innovation into value and business growth.

03

You want to punch above your weight - even with limited resources.

What you’ll get from this course

Learn from trailblazers how to elevate your messaging

We will unpack the narrative of 3 disruptive B2B companies, who have successfully turned innovation into value and desire, and transformed their industry.


You will apply some of their best practices to elevate your own messaging and differentiation.

Turn your unique Point Of View into thought leadership

Thought leadership is a great way to stand out and build trust and credibility with multiple audiences, from customers to investors and media. 


You will learn how to leverage your founder, experts, influencers and customers to build your thought leadership playbook and assets.

Activate your champions

Most people think you need a large installed base or an expensive production team to get started with customer advocacy. This is not the case.


You will learn and apply a 4-tier customer advocacy framework that you can execute with limited resources and scale as you grow.

Bonus: Put your narrative to the test in a website clinic

Get a fresh perspective on your narrative and how you show up on your website:


  • How clear is your value proposition?
  • Do you convey complex ideas in a simple way?
  • Is your brand personality aligned with your aspiration?
  • Do you come across as credible and trustworthy?

9.0

(5 ratings)

What people are saying

        Amazing and practical class for startups to up their game on their message, website, thought leadership, and customer interactions. Veronique knows her stuff and is an engaging teacher who cares about her students. Useful for startup founders, marketers, and anyone who interacts with customers.
Derek G.

Derek G.

Founder & CEO, Cohort 1 student
        Fantastic content taught by an excellent and knowledgeable instructor!
Nick N. O.

Nick N. O.

Co-Founder, Cohort 1 student
        What a wonderful course! Thank you Veronique for sharing your knowledge with us about building our narratives, creating content, and creating a customer program. You cultivated such a supportive group!
Cynthia W.

Cynthia W.

Founder, Cohort 1 student
        This course was great at providing applicable frameworks and concepts that I can instantly use in day-to-day work. I found value in every session and out-of-session consultations from Veronique and peers as well!
Emma H.

Emma H.

Product Marketing, Cohort 1 student
        Got a lot out of this course with Veronique. It forces you to think of your customer and how you should find out more about them, communicate with them, use them for growth, etc. I'd recommend this course especially to those starting companies.
Rakesh V.

Rakesh V.

Founder, Cohort 1 student

Meet your instructor

Veronique Lafargue

Veronique Lafargue

I am a global executive, with 20+ years of experience in getting tech innovation to transform the way we communicate, learn and grow. 


SaaS pioneer, I've built the first marketing organization for Google Cloud in Southern Europe, led global enterprise growth of Google Maps and content marketing and thought leadership at Box. 


I went on to build and lead the marketing team at Strivr, after its Series A, taking the company through 2 rounds of funding and building the Immersive Learning category. 


I most recently led the marketing team of Yohana, an early stage startup dedicated to family wellbeing. I am an Operating Partner at Xoogler Ventures, TEDx organizer and an advisor to several companies in B2B and B2C. 


I've decided to join Maven as an instructor to help even more startups scale and build sustainable growth.


In my spare time, I enjoy sailing, mid-century architecture and baking with my family.

A pattern of wavy dots
Join an upcoming cohort

Build the narrative that takes your startup to the next round

Cohort 2

$500 USD

Dates

Feb 14 - 23, 2023

Payment Deadline

Feb 14, 2023

Course syllabus

01

Learn from trailblazers and elevate your messaging

De-code the success of companies who've crossed the chasm and apply some of their best practices to elevate your own messaging.

02

Turn your unique Point Of View into thought leadership

Confidently leverage your founder, experts, influencers and customers to build your thought leadership playbook and assets.

03

Create a customer advocacy program that builds trust and credibility

You will learn and apply a 4-tier framework customer program that you can execute with limited resources and scale as you grow.

04

Optional: Website clinic

Get a fresh perspective on your narrative and how you show up on your website.

Course schedule

3 sessions of 90 minutes over 2 weeks
  • Week 1: Tues Feb 14 & Thur Feb 16

    9:00am - 10:30am PST

    Modules 1 and 2

  • Optional: Tues Feb 21

    9:00am - 10:30am PST

    Website clinic & office hour

  • Week 2: Thur Feb 23

    9:00am - 10:30am PST

    Module 3 & graduation

  • Weekly projects

    About 2 hours of work per week

    Take away the class learnings, apply to your personal projects and get feedback from your group.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?

Stay in the loop

Sign up to be the first to know about course updates and next sessions.

A pattern of wavy dots
Join an upcoming cohort

Build the narrative that takes your startup to the next round

Cohort 2

$500 USD

Dates

Feb 14 - 23, 2023

Payment Deadline

Feb 14, 2023

$500 USD

9.0

(5)

·

1 Week