Build the narrative that takes your startup to the next round
Build the narrative that takes your startup to the next round
9.0
(5 ratings)
1 Week
·Cohort-based Course
A 2-week bootcamp for B2B tech leaders who want to elevate their messaging and leverage thought leadership and customer advocacy.
Build the narrative that takes your startup to the next round
9.0
(5 ratings)
1 Week
·Cohort-based Course
A 2-week bootcamp for B2B tech leaders who want to elevate their messaging and leverage thought leadership and customer advocacy.
Hosted by
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Veronique Lafargue
2X startup CMO, ex-Google, ex-Box, category builder.
Course overview
Go beyond early adopters
As your company grows, your audience and the problems you're solving are evolving.
Your narrative needs to evolve too.
This bootcamp will give you the tools to elevate your messaging and leverage thought leadership and customer advocacy to get to the next stage of growth.
This course is for you if
01
You are a startup marketer, sales, product leader or founder.
02
You struggle to translate innovation into value and business growth.
03
You want to punch above your weight - even with limited resources.
What you’ll get from this course
Learn from trailblazers how to elevate your messaging
We will unpack the narrative of 3 disruptive B2B companies, who have successfully turned innovation into value and desire, and transformed their industry.
You will apply some of their best practices to elevate your own messaging and differentiation.
Turn your unique Point Of View into thought leadership
Thought leadership is a great way to stand out and build trust and credibility with multiple audiences, from customers to investors and media.
You will learn how to leverage your founder, experts, influencers and customers to build your thought leadership playbook and assets.
Activate your champions
Most people think you need a large installed base or an expensive production team to get started with customer advocacy. This is not the case.
You will learn and apply a 4-tier customer advocacy framework that you can execute with limited resources and scale as you grow.
Bonus: Put your narrative to the test in a website clinic
Get a fresh perspective on your narrative and how you show up on your website:
- How clear is your value proposition?
- Do you convey complex ideas in a simple way?
- Is your brand personality aligned with your aspiration?
- Do you come across as credible and trustworthy?
9.0
(5 ratings)
What people are saying
Derek G.
Nick N. O.
Cynthia W.
Emma H.
Rakesh V.
Meet your instructor
Veronique Lafargue
I am a global executive, with 20+ years of experience in getting tech innovation to transform the way we communicate, learn and grow.
SaaS pioneer, I've built the first marketing organization for Google Cloud in Southern Europe, led global enterprise growth of Google Maps and content marketing and thought leadership at Box.
I went on to build and lead the marketing team at Strivr, after its Series A, taking the company through 2 rounds of funding and building the Immersive Learning category.
I most recently led the marketing team of Yohana, an early stage startup dedicated to family wellbeing. I am an Operating Partner at Xoogler Ventures, TEDx organizer and an advisor to several companies in B2B and B2C.
I've decided to join Maven as an instructor to help even more startups scale and build sustainable growth.
In my spare time, I enjoy sailing, mid-century architecture and baking with my family.
Join an upcoming cohort
Build the narrative that takes your startup to the next round
Cohort 2
$500 USD
Dates
Feb 14 - 23, 2023
Payment Deadline
Feb 14, 2023
Course syllabus
01
Learn from trailblazers and elevate your messaging
De-code the success of companies who've crossed the chasm and apply some of their best practices to elevate your own messaging.
02
Turn your unique Point Of View into thought leadership
Confidently leverage your founder, experts, influencers and customers to build your thought leadership playbook and assets.
03
Create a customer advocacy program that builds trust and credibility
You will learn and apply a 4-tier framework customer program that you can execute with limited resources and scale as you grow.
04
Optional: Website clinic
Get a fresh perspective on your narrative and how you show up on your website.
Course schedule
3 sessions of 90 minutes over 2 weeks
Week 1: Tues Feb 14 & Thur Feb 16
9:00am - 10:30am PST
Modules 1 and 2
Optional: Tues Feb 21
9:00am - 10:30am PST
Website clinic & office hour
Week 2: Thur Feb 23
9:00am - 10:30am PST
Module 3 & graduation
Weekly projects
About 2 hours of work per week
Take away the class learnings, apply to your personal projects and get feedback from your group.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
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Join an upcoming cohort
Build the narrative that takes your startup to the next round
Cohort 2
$500 USD
Dates
Feb 14 - 23, 2023
Payment Deadline
Feb 14, 2023
$500 USD
9.0
(5)
1 Week