Elevate your startup narrative for growth
2 Weeks
·Cohort-based Course
A 2-week boot camp for tech and climate leaders who want to elevate their messaging and leverage thought leadership and customer advocacy.
Elevate your startup narrative for growth
2 Weeks
·Cohort-based Course
A 2-week boot camp for tech and climate leaders who want to elevate their messaging and leverage thought leadership and customer advocacy.
Course overview
Great startups are built on great narratives.
Do you struggle with communicating the value of your business to your investors, customers, and potential employees? Do you find it hard to stand out in your market?
This boot camp will give you the tools to elevate your messaging and leverage thought leadership and customer advocacy to get to the next stage of growth.
You will learn and apply several frameworks that I have developed and applied to startups and big tech companies, get live feedback, and have the opportunity to connect with other startup founders.
At the end of the class, you will have a custom playbook for your business.
This course is for you if
01
You are a startup founder, marketer, sales, or product leader.
02
You struggle to translate innovation into value and business growth.
03
You want to punch above your weight - even with limited resources.
What you’ll get from this course
Learn from trailblazers how to elevate your messaging
We will unpack the narrative of disruptive companies, who have successfully turned innovation into value and desire, and transformed their industry.
You will apply some of their best practices to elevate your own messaging and use generative AI to scale your content.
Turn your unique Point Of View into thought leadership
Thought leadership is a great way to stand out and build trust and credibility with multiple audiences, from customers to investors and media.
You will learn how to leverage your founder, experts, influencers and customers to build your thought leadership playbook and assets.
Activate your champions
Most people think you need a large installed base or an expensive production team to get started with customer advocacy. This is not the case.
You will learn and apply a 4-tier customer advocacy framework that you can execute with limited resources and scale as you grow.
Bonus: Put your narrative to the test in a website clinic
Get a fresh perspective on your narrative and how you show up on your website:
- How clear is your value proposition?
- Do you convey complex ideas in a simple way?
- Is your brand personality aligned with your aspiration?
- Do you come across as credible and trustworthy?
Course syllabus
4 live sessions • 15 lessons • 4 projects
Week 1
What students are saying
Meet your instructor
Veronique Lafargue
Veronique Lafargue
I am a global executive, with 20+ years of experience in getting tech innovation to transform the way we communicate, learn and grow.
I am the founder of Maison Lafargue, a boutique marketing agency that helps purpose-driven companies build remarkable brands and sustainable growth.
SaaS pioneer, I've built the first marketing organization for Google Cloud in Southern Europe, led global enterprise growth of Google Maps and content marketing and thought leadership at Box.
I went on to build and lead the marketing team at Strivr, after its Series A, taking the company through 2 rounds of funding and building the Immersive Learning category and led the marketing team of Yohana, an early stage startup dedicated to family wellbeing. I am an Operating Partner at Xoogler Ventures, TEDx organizer and an advisor to several companies in B2B and B2C.
I've decided to join Maven as an instructor to help even more startups scale and build sustainable growth.
In my spare time, I enjoy sailing, mid-century architecture and baking with my family.
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Elevate your startup narrative for growth
Course schedule
3 sessions of 90 minutes over 2 weeks
Week 1: Tuesday 24 & Thursday 26 October
9:00am - 10:30am PST
Modules 1 and 2
Week 2 Optional: Tuesday October 31
9:00am - 10:30am PST
Website clinic & office hour
Week 2: Thursday Nov 2
9:00am - 10:30am PST
Module 3 & graduation
Weekly projects
About 2 hours of work per week
Take away the class learnings, apply to your personal projects and get feedback from your group.
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5 tips to create narratives that drive action
Are you a startup leader struggling to grab the attention of investors and customers?
Crafting a compelling narrative can be overwhelming, but there's an easier way to become a skilled storyteller.
With our free ebook, you can access five simple steps and accompanying worksheets that will help you cut through the noise and connect with your audience. No campfire required!
Download our ebook today and start applying these tips to your startup's narrative.
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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