Cohort Delta

Use tried and true TED speaker tactics to capture attention, leave a lasting impression, and ensure you have the competitive advantage.

Arthur E. Zards

TEDx producer with 40+ million speaker views | Founder Swarm Effect™ speaking

Make Your Keynote  TED-talk Worthy in One Week 

TED talks were never meant to stay as a lecture on a stage. Many people believe that a TED talk is a final destination for an epic idea that will change the world.&nbsp;Nothing could be further from the truth. TED talks have transformed how humans communicate. This new TED style of speaking format breaks from traditional speaking for it is conversational based, story-driven, and focuses on the idea, unlike most “corporate speak”. 🧠 This course will challenge traditionally taught methods of corporate communication. This new communication format can be applied everywhere outside of the standard lecture. Keynotes, presentations, sales pitches, client meetings,&nbsp;products updates etc. can all benefit from this new model of authentic communication. 🧠 This course is specifically designed for extremely busy professionals. Course is a one-week sprint scheduled for the lunch hour (CST). In simple-to-implement tools you will learn how to apply every facet of this new TED style speaking to your own communications and you will leave with an effective model to use called the Swarm Effect. ™ This model was designed by the instructor, who has over 14 years of instructor experience working directly with the TED organization and from mentoring and producing numerous TEDx organizations and speakers. 🧠 You're invited to bring to the master class your own keynote/presentation/pitch that you want to make TED worthy. While not required, we will work on your existing content so you leave the workshop with a transformative takeaway that you can immediately use. This live instructor-led interactivity allows for one-on-one feedback typically not available with on-line learning. Course is limited to a max of 6 students

You'll leave with a completely transformative way of communicating.

Leaders who need to get traction, clarity, and impact on their keynotes and presentations to transform their audience.

Executives who are tired of lackluster presentations for they feel lost on how to convey their idea in an engaging format.

Busy executives who don't have time to learn a complicated new method of presenting, but know they need to improve right now.

This master class is for...

What you’ll get out of this course

A model specifically designed for busy executives who don't have the time to take deep dives into improving their communication. The model is based on decades of communications experience with 14 years of the best techniques used by TED speakers.

Swarm Effect ™ speaking model.

You won't ever have to worry about being a professional storyteller. You'll have simple and easy-to-remember tools so you can immediately become a natural storyteller and you won't even know it.

A Storytelling mindset.

If you've ever been lost in where to start or end with a keynote, presentation or sales pitch you will leave with effective tools to get you to find clarity in your idea fast.

How to hone in on your idea.

You don't need to be a professional speaker to talk like a TED speaker. You will learn how to embrace who you truly are, and how to translate that into a strength for speaking, even if you are shy, never spoken in public or hate public speaking.

How to embrace your own authenticity.

You will have a completely new durable skill set of communicating that transfers beyond keynotes and presentations. You will have novel ways to communicate everywhere, including one-on-ones, small team meetings, and even cocktail parties.

A new model of communicating

You'll discover unique and powerful tools outside of the standard slide deck to fully engage with your audience. You'll learn why TED speaker's slide decks don't look like typical slide decks and you'll learn the skils to do the same, without being a graphic artist.

You'll never look at a PowerPoint deck the same way again.

Intimate small group sessions with live instruction allows for immediate feedback and collaboration only seen with expensive one-on-one learning.

Co-hort live interactive learning.

🗺️ You will take the first steps in the journey of storytelling, but with a slight twist. No complex story frameworks and detailed methods of character development you need to follow. Simple methods and mental models will be used and practiced so you leave the first Act with a new way to frame your content for the rest of the course.

Day 1 - Act 1 - Story Mindset

🗨️ We get into the details of what makes compelling content. Words matter, and you will learn and practice how making even simple shifts can significantly impact your content. Many great TED talks have come from this Act.

Day 2 - Act II - Words Matter

👤 We will get introspective and discover how to find and leverage your strengths and perceived weaknesses to make your content impactful, engaging, and memorable. We will explore and practice game-changing concepts. If you had any doubts about your content or speaking, they disappear in Act III.

Day 3 - Act III - Authenticity

👥 We will work on uncovering numerous tools and experiential elements that can be used to build a relationship with your audience. You will learn the how and why of specific techniques. After Act IV you will never look at a PowerPoint presentation the same way.

Day 4 - Act IV - Relationship

➕ As your journey comea to a close, will you'll learn the final secrets of why great TED talks never really end, they leave people wanting more. We will explore, implement, and practice techniques together so you can exit Act V with tangible results.

Day 5 - Act V - More

🏁 A bonus office hours session focused solely on interactive Q/A for all students to ask questions, clarify previous points, or work on anything from the previous week. Your journey comes to a close, preparing you for your next one.

Day 6 - Epilogue

Course Narrative

Meet your instructor

Founder Macon Raine, Marketing Automation

Human-centered designer, professor at the Segal Design Institute of Northwestern University, founder IDEO Chicago office

Executive communication consultant and coach and president of the National Speakers Association - Illinois

Ph.D, Physicist at Fermi National Accelerator Laboratory

Ph.D. Mathematician, Executive management coach

What a few of the people who have worked with Arthur are saying

Designed for lunch hour. Sessions will be recorded for access if missed.

Monday, Tuesday, Wednesday, Thursday, Friday

The Monday following the week course is an open forum for Q/A and final feedback.

Post Masterclass Q/A

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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