Make Your Keynote TED-talk Worthy in One Week
2 Weeks
·Cohort-based Course
Use tried and true TED speaker tactics to capture attention, leave a lasting impression, and ensure you have the competitive advantage.
Hosted by
Arthur E. Zards
TEDx producer with 30+ million speaker views | Founder Swarm Effect™ speaking
Course overview
You'll leave with a completely transformative way of communicating.
TED talks were never meant to stay as a lecture on a stage.
Many people believe that a TED talk is a final destination for an epic idea that will change the world. Nothing could be further from the truth. TED talks have transformed how humans communicate. This new TED style of speaking format breaks from traditional speaking for it is conversational based, story-driven, and focuses on the idea, unlike most “corporate speak”.
🧠 This course will challenge traditionally taught methods of corporate communication.
This new communication format can be applied everywhere outside of the standard lecture. Keynotes, presentations, sales pitches, client meetings, products updates etc. can all benefit from this new model of authentic communication.
🧠 This course is specifically designed for extremely busy professionals.
Course is a one-week sprint scheduled for the lunch hour (CST).
In simple-to-implement tools you will learn how to apply every facet of this new TED style speaking to your own communications and you will leave with an effective model to use called the Swarm Effect. ™
This model was designed by the instructor, who has over 14 years of instructor experience working directly with the TED organization and from mentoring and producing numerous TEDx organizations and speakers.
🧠 You're invited to bring to the master class your own keynote/presentation/pitch that you want to make TED worthy.
While not required, we will work on your existing content so you leave the workshop with a transformative takeaway that you can immediately use.
This live instructor-led interactivity allows for one-on-one feedback typically not available with on-line learning.
Course is limited to a max of 6 students
This master class is for...
01
Leaders who need to get traction, clarity, and impact on their keynotes and presentations to transform their audience.
02
Executives who are tired of lackluster presentations for they feel lost on how to convey their idea in an engaging format.
03
Busy executives who don't have time to learn a complicated new method of presenting, but know they need to improve right now.
What you’ll get out of this course
Swarm Effect ™ speaking model.
A model specifically designed for busy executives who don't have the time to take deep dives into improving their communication. The model is based on decades of communications experience with 14 years of the best techniques used by TED speakers.
A Storytelling mindset.
You won't ever have to worry about being a professional storyteller. You'll have simple and easy-to-remember tools so you can immediately become a natural storyteller and you won't even know it.
How to hone in on your idea.
If you've ever been lost in where to start or end with a keynote, presentation or sales pitch you will leave with effective tools to get you to find clarity in your idea fast.
How to embrace your own authenticity.
You don't need to be a professional speaker to talk like a TED speaker. You will learn how to embrace who you truly are, and how to translate that into a strength for speaking, even if you are shy, never spoken in public or hate public speaking.
A new model of communicating
You will have a completely new durable skill set of communicating that transfers beyond keynotes and presentations. You will have novel ways to communicate everywhere, including one-on-ones, small team meetings, and even cocktail parties.
You'll never look at a PowerPoint deck the same way again.
You'll discover unique and powerful tools outside of the standard slide deck to fully engage with your audience. You'll learn why TED speaker's slide decks don't look like typical slide decks and you'll learn the skils to do the same, without being a graphic artist.
Co-hort live interactive learning.
Intimate small group sessions with live instruction allows for immediate feedback and collaboration only seen with expensive one-on-one learning.
Make Your Keynote TED-talk Worthy in One Week
Meet your instructor
Arthur E. Zards
TEDx producer with 32+ million speaker views | Founder Swarm Effect™ speaking
Arthur has over 14 years of speaker and content experience working directly with the TED organization and mentoring and producing numerous TEDx organizations and speakers.
He is a self-described TED fanatic and is the founder and executive director of TEDxNaperville, the Midwest’s longest-running TEDx event since 2010. His events have challenged the norms in speaker content , delivery, and the attendee/sponsor experience resulting in leading lectures and workshops for numerous organizations including TED and TED Global on speaker content and creating engaging experiences.
A recent launch is Swarm Effect ™ speaking, a speaker development model that enables anyone without regard to speaking experience to communicate with impact, grab attention, and get swarmed by the audience when finished speaking.
Arthur’s unique approach blends a TED-style of conversational speaking, content curation and experience design to transform speakers’ ideas into massive impact and engagement.
He has worked with a diverse mix of speakers including students, educators, home-makers, organizational leaders, civic leaders, millionaires, billionaires, Olympic athletes, and even a few astronauts.
Speakers working directly with Arthur have over 30 million collective TED/TEDx online views and growing.
Arthur believes everyone has an idea worth sharing and is tired of the current state of corporate communications.
Arthur believes that “Corporate speak” based keynotes, presentations, and sale pitches just have to go.
There is a better way.
What a few of the people who have worked with Arthur are saying
John Coyle
Dr Michell Drouin
Nicholas Percoco
Jennifer Gimenez
Ben Bradley
Craig Sampson
Gunnar Branson
Lynne Franklin
Arden Warner
Hazel Wagner
Join an upcoming cohort
Make Your Keynote TED-talk Worthy in One Week
Foxtrot
$1,195 USD
Dates
Oct 23—30, 2023
Application Deadline
Oct 20, 2023
Course Narrative
01
Day 1 - Act 1 - Story Mindset
🗺️ You will take the first steps in the journey of storytelling, but with a slight twist. No complex story frameworks and detailed methods of character development you need to follow. Simple methods and mental models will be used and practiced so you leave the first Act with a new way to frame your content for the rest of the course.
02
Day 2 - Act II - Words Matter
🗨️ We get into the details of what makes compelling content. Words matter, and you will learn and practice how making even simple shifts can significantly impact your content. Many great TED talks have come from this Act.
03
Day 3 - Act III - Authenticity
👤 We will get introspective and discover how to find and leverage your strengths and perceived weaknesses to make your content impactful, engaging, and memorable. We will explore and practice game-changing concepts. If you had any doubts about your content or speaking, they disappear in Act III.
04
Day 4 - Act IV - Relationship
👥 We will work on uncovering numerous tools and experiential elements that can be used to build a relationship with your audience. You will learn the how and why of specific techniques. After Act IV you will never look at a PowerPoint presentation the same way.
05
Day 5 - Act V - More
➕ As your journey comea to a close, will you'll learn the final secrets of why great TED talks never really end, they leave people wanting more. We will explore, implement, and practice techniques together so you can exit Act V with tangible results.
06
Day 6 - Epilogue
🏁 A bonus office hours session focused solely on interactive Q/A for all students to ask questions, clarify previous points, or work on anything from the previous week. Your journey comes to a close, preparing you for your next one.
Course schedule
5-10 hours for the week
Monday, Tuesday, Wednesday, Thursday, Friday
12:00pm - 1:00pm CST
Designed for lunch hour. Sessions will be recorded for access if missed.
Post Masterclass Q/A
Monday 10:00am CST
The Monday following the week course is an open forum for Q/A and final feedback.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
I'm no speaker. Is this course only for professional presenters?
Is this course only for someone with an existing Keynote?
Should I bring any existing keynotes/presentations/pitches to the course?
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
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Join an upcoming cohort
Make Your Keynote TED-talk Worthy in One Week
Foxtrot
$1,195 USD
Dates
Oct 23—30, 2023
Application Deadline
Oct 20, 2023