Spring 24 Cohort 2

Master practical storytelling frameworks to inspire confidence, influence decisions and become the communicator everyone listens to.

Sri Srikrishna

Entrepreneur, author, professor

Bikash Chowdhury

Entrepreneur, marketing leader

Success Through Persuasive Storytelling

Glance AI

Intuit

Northeastern U.

Synopsys

Texas Instruments

Learn storytelling systems proven for any occasion. 🪜 Identify your strengths to create, deliver and refine your first story 🎬 Start building a portfolio of stories to draw upon. 📚 If your success depends on moving others to act, you’ll find tools here to transform how you communicate.

Turn each idea into a story that wins buy-in, inspires customers & drives action

Product Managers who want leadership to back bold ideas and align teams with ease.

Marketing &amp; Sales Leaders eager to win strategy approval, inspire customers, and persuade clients.

Engineering Managers who must convince execs and non-technical stakeholders with clear, simple stories.

Who is this course for

After taking this course you'll...

Present without anxiety, whether in a small meeting or on a big stage.

Influence with confidence. 

Use structured storytelling—whether convincing your leadership, inspiring customers, or closing a deal.

Win buy-in faster. 

Collect and refine personal stories you can repurpose for any audience into a story bank.

Build a flywheel

Recognize—and apply—the techniques world-class speakers use daily.

Sharpen your persuasion

Receive feedback on your stories from peers and instructors.

Personalized feedback

Community of peers

Share your new skills with your employer or on LinkedIn.

Certificate of completion

Go back to course content and recordings whenever you need to.

Lifetime access

We'll begin with a self assessment of your storytelling skills. Your peer group will provide an initial assessment of your technique. We'll develop a shared definition of storytelling, understand why our brains love good stories and the power of storytelling in business. You'll learn the most common story structures and set individual goals.

Your goals and storytelling

We will analyze a variety of business speakers—from great to merely good to the truly terrible. From this you will learn and practice the tactics and tools of building good stories. Based on the peer feedback from session 1 and the lessons of session 2, you'll identify specific areas to work on individually. Identify your refined final project.

Good and bad ways to tell stories

You'll learn from your peers of storytelling successes or disasters that they've encountered first hand. You'll exercise the pre-story checklist—your audience, intent and message, outline your speech using one of the story structures you've learnt and complete a first draft of your speech. You'll identify candidate stories that you'll use.

Building your speech

You put together all that you learnt to deliver a compelling story. You refine your script, top it up with appropriate body language, vocal variety and the use of props with a clear opening hook, crisp middle and strong ending. You'll provide one another feedback, learn from observed best practices and make a plan for continuous learning.

Telling Your Story

Course syllabus

Meet your instructors

Associate Director of Community Development Initiatives

See what students are saying

5PM-7PM PST<ul><li>Session 1: Storytelling &amp; You - What is a story and stories in your life</li><li>Session 2: The Science of Stories - concepts and why they work</li><li>Session 3: Scripting &amp; Toolbox - applying what you've learnt</li><li>Session 4: Delivering Your Project - review, rework, practice</li></ul>

Weekly Workshop 

You will work on one primary storytelling project throughout the class. You'll begin with an introductory storytelling exercise. Subsequently each week you'll work on the identified talk/presentation/story continuously refining towards a final presentation.

Personal Project

Each week, we'll have one discussion board to review takeaways from pre-readings and learnings from previous session. Separately you will also provide peer feedback on others' work during live meetings and in-between classes.

Weekly Discussion

Optional office hours follow the 1st and 3rd workshops.<ul><li>AMA with Sri &amp; Bikash</li><li>Peer networking session in week 1</li></ul>

2 Bonus Session (optional)

Course schedule

The story is NOT the content, it's how you organize the content! Kendall Haven

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Closing just one deal, winning one idea, or landing one promotion will repay this investment many times over.

Reduces missed opportunities

This course builds on live workshops and hands-on projects

Active learning, not passive watching

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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