Impact Drivers

A step-by-step guide to storytelling and executable GTM strategy. Enhance your founder sales skills, and grow revenue for your startup.

Abi Williams (CRO, GTM Advisor, Ex Udemy, Meta, LinkedIn, Pluralsight, Oracle)

Founder@Leadnotlag, CRO @Oliva,Techstars Mentor, Portfolio Advisor@ Hatchet Ventures. Ex Udemy, Pluralsight, Meta, Linkedin, Oracle

Storytelling and Sales Growth for Early Stage Founders

This course is for founders looking for actionable strategies to grow their businesses sustainably. You will develop sales skills, processes, and tools that will influence every stage of building your startup and improve your success rate.

How to improve storytelling, founder sales skills, and grow your startup.

You are an early-stage founder/CEO, the first sales hire gaining small traction &amp; stuck on how to take sales and revenue growth to the next

You want to learn from a proven operator experienced in selling and growing revenue across diverse-sized companies &amp; startups like yours.

You are terrified about sales &amp; want to do sales the non-salesy way, increase leads, and conversion rates &amp; grow your existing customer base

You cannot afford to hire a Head of Sales or delegate this critical function at this stage of your startup.

This course is for you if..

After taking this course you will...

Learn actionable strategies for growing revenue acquired over 17 years as an operator and advisor; leverage sales positioning to improve your pitch and presentations. Learn about the tools and sales process for success.

Understand authentic selling, and how to apply these skills to secure funding, storytelling, finding PMF, marketing, and closing more sales

You will grow revenue in the areas below:<ul><li>Increase the number of leads through enhanced market positioning</li><li>Increase sales conversions through improved sales execution</li><li>Grow existing opportunities in your customer base</li></ul>

Accelerate incremental revenue for your startup with clear steps on how to generate and convert leads, and grow the existing client base.

You will:<ul><li>Identify your target audience and what matters to them</li><li>Master discovery &amp; value based consultative selling for yourself and train your team</li><li>Craft winning messaging to increase win rates</li></ul>

Move from a founder with an amazing product to one with an amazing product that is generating sales with raving fans & profitability.

<ul><li>Confidently leverage sales skills in your pitch, marketing, and sales execution</li><li>Gain clarity on who you sell to, why, how, and define metrics for success</li><li>Hone consultative selling skills to increase revenue</li><li>A practical plan to increase leads, convert more &amp; grow existing customer</li></ul>

Key Outcomes

<ul><li>Be armed with the tools needed to drive sales and execution</li><li>Build a solid sales process tailored to your startup</li><li>Connect with other founders and get diverse perspectives</li></ul>

Other Outcomes

Founder & CEO at LyRise (Techstars '22) | Build your AI team faster | Forbes 30U30 | MIT Deep Tech

What past students have to say!

Meet your instructors

In this first session, you will learn more about the founder's mindset for growth, and revenue growth success frameworks. You will learn how to leverage sales skills in your pitch for funding, your messaging, and your USP. You will also build a defined target market &amp; persona, what their pains are and how to sell to them.

The connection between sales skills & your pitch, funding, product map, PMF, market share, marketing positioning, leads & $$$$

You will learn all about sales execution to grow your average deal size, grow MRR, increase your customer base, and be empowered with better selling skills as a founder. After this session, you will have an efficient sales play and steps for execution that wins. You will also understand sales better and become more comfortable selling your product

Increase conversion rates & and improve founder selling skills

You will learn how to drive customer adoption, achieve client outcomes and drive upsells, increase NPS After this module, you will have built an executable strategy to get more from your present customers to drive more upsell and create raving fans

Grow existing business

Here we will discuss traps several founders fall into when trying to grow revenue &amp; sell and how to avoid them for your startup success.

Bonus : Founder traps to avoid

This course has been developed with your busy schedule in mind. You will leave with actionable takeaways to implement instantly. All sessions will be recorded and sent to you, incase you happen to miss a session.

No homework or pre-work required

Course syllabus

Tuesday - May 17

Wednesday - May 18

Thursday - May 19

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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