9.6
(5 ratings)
3 Days
·Cohort-based Course
A step-by-step guide to storytelling and executable GTM strategy. Enhance your founder sales skills, and grow revenue for your startup.
9.6
(5 ratings)
3 Days
·Cohort-based Course
A step-by-step guide to storytelling and executable GTM strategy. Enhance your founder sales skills, and grow revenue for your startup.
Hosted by
Abi Williams (CRO, GTM Advisor, Ex Udemy, Meta, LinkedIn, Pluralsight, Oracle)
Course overview
This course is for founders looking for actionable strategies to grow their businesses sustainably. You will develop sales skills, processes, and tools that will influence every stage of building your startup and improve your success rate.
01
You are an early-stage founder/CEO, the first sales hire gaining small traction & stuck on how to take sales and revenue growth to the next
02
You want to learn from a proven operator experienced in selling and growing revenue across diverse-sized companies & startups like yours.
03
You are terrified about sales & want to do sales the non-salesy way, increase leads, and conversion rates & grow your existing customer base
04
You cannot afford to hire a Head of Sales or delegate this critical function at this stage of your startup.
Learn actionable strategies for growing revenue acquired over 17 years as an operator and advisor; leverage sales positioning to improve your pitch and presentations. Learn about the tools and sales process for success.
You will grow revenue in the areas below:
You will:
Storytelling and Sales Growth for Early Stage Founders
Emmanuel Edward
Ajibola Aiyedogbon
Marc Banoub
Founder@Leadnotlag, CRO @Oliva,Techstars Mentor, Portfolio Advisor@ Hatchet Ventures. Ex Udemy, Pluralsight, Meta, Linkedin, Oracle
I am passionate about driving positive & sustainable growth in people, businesses, and processes. Having spent over 17 years in revenue leadership roles in companies like Oracle, Meta, LinkedIn, Pluralsight, and Udemy in the SMB segment. I have excelled in improving bottom and top-line performance, consistently.
Most recently, I grew a business unit from $2M ARR to $25M in just over 2 years.
As an operating partner and a mentor to several techstar start-ups, I understand the challenges and strategies for success.
I am keen to help your business achieve the same and more.
01
The connection between sales skills & your pitch, funding, product map, PMF, market share, marketing positioning, leads & $$$$
In this first session, you will learn more about the founder's mindset for growth, and revenue growth success frameworks. You will learn how to leverage sales skills in your pitch for funding, your messaging, and your USP. You will also build a defined target market & persona, what their pains are and how to sell to them.
02
Increase conversion rates & and improve founder selling skills
You will learn all about sales execution to grow your average deal size, grow MRR, increase your customer base, and be empowered with better selling skills as a founder.
After this session, you will have an efficient sales play and steps for execution that wins. You will also understand sales better and become more comfortable selling your product
03
Grow existing business
You will learn how to drive customer adoption, achieve client outcomes and drive upsells, increase NPS
After this module, you will have built an executable strategy to get more from your present customers to drive more upsell and create raving fans
04
Bonus : Founder traps to avoid
Here we will discuss traps several founders fall into when trying to grow revenue & sell and how to avoid them for your startup success.
05
No homework or pre-work required
This course has been developed with your busy schedule in mind. You will leave with actionable takeaways to implement instantly.
All sessions will be recorded and sent to you, incase you happen to miss a session.
3.00pm - 5:00pm (Dublin time)
3.00 pm - 5.00pm (Dublin time)
3.00 pm - 5.00 pm (Dublin time)
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
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