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Storytelling and Sales Growth for Early Stage Founders
A step-by-step guide to storytelling and executable GTM strategy. Enhance your founder sales skills, and grow revenue for your startup.
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Course overview
How to improve storytelling, founder sales skills, and grow your startup.
This course is for founders looking for actionable strategies to grow their businesses sustainably. You will develop sales skills, processes, and tools that will influence every stage of building your startup and improve your success rate.
This course is for you if..
01
You are an early-stage founder/CEO, the first sales hire gaining small traction & stuck on how to take sales and revenue growth to the next
02
You want to learn from a proven operator experienced in selling and growing revenue across diverse-sized companies & startups like yours.
03
You are terrified about sales & want to do sales the non-salesy way, increase leads, and conversion rates & grow your existing customer base
04
You cannot afford to hire a Head of Sales or delegate this critical function at this stage of your startup.
After taking this course you will...
Understand authentic selling, and how to apply these skills to secure funding, storytelling, finding PMF, marketing, and closing more sales
Learn actionable strategies for growing revenue acquired over 17 years as an operator and advisor; leverage sales positioning to improve your pitch and presentations. Learn about the tools and sales process for success.
Accelerate incremental revenue for your startup with clear steps on how to generate and convert leads, and grow the existing client base.
You will grow revenue in the areas below:
- Increase the number of leads through enhanced market positioning
- Increase sales conversions through improved sales execution
- Grow existing opportunities in your customer base
Move from a founder with an amazing product to one with an amazing product that is generating sales with raving fans & profitability.
You will:
- Identify your target audience and what matters to them
- Master discovery & value based consultative selling for yourself and train your team
- Craft winning messaging to increase win rates
Key Outcomes
- Confidently leverage sales skills in your pitch, marketing, and sales execution
- Gain clarity on who you sell to, why, how, and define metrics for success
- Hone consultative selling skills to increase revenue
- A practical plan to increase leads, convert more & grow existing customer
Other Outcomes
- Be armed with the tools needed to drive sales and execution
- Build a solid sales process tailored to your startup
- Connect with other founders and get diverse perspectives
What past students have to say!
Emmanuel Edward
Ajibola Aiyedogbon
Marc Banoub
Meet your instructors
Abi Williams (CRO, GTM Advisor, Ex Udemy, Meta, LinkedIn, Pluralsight, Oracle)
Abi Williams (CRO, GTM Advisor, Ex Udemy, Meta, LinkedIn, Pluralsight, Oracle)
Founder@Leadnotlag, CRO @Oliva,Techstars Mentor, Portfolio Advisor@ Hatchet Ventures. Ex Udemy, Pluralsight, Meta, Linkedin, Oracle
I am passionate about driving positive & sustainable growth in people, businesses, and processes. Having spent over 17 years in revenue leadership roles in companies like Oracle, Meta, LinkedIn, Pluralsight, and Udemy in the SMB segment. I have excelled in improving bottom and top-line performance, consistently.
Most recently, I grew a business unit from $2M ARR to $25M in just over 2 years.
As an operating partner and a mentor to several techstar start-ups, I understand the challenges and strategies for success.
I am keen to help your business achieve the same and more.
Course syllabus
Week 1
Dec
6
Improve Sales Skills & Grow Revenue For Early-Stage Startup CEOs & Founders- Day 1
Dec
7
Improve Sales Skills & Grow Revenue For Early-Stage Startup CEOs & Founders Day 2
Dec
8
Improve Sales Skills & Grow Revenue For Early-Stage Startup CEOs & Founders- Day 3
Increase lead & Market share
In this first session, you will learn more about the founder's mindset for growth, revenue growth success frameworks, how to get to PMF, Define target market & persona, develop your product marketing USP and how to generate leads.
At the end of this module, you will have developed the bases of your GTM strategy.
Increase conversion rates & Founder sale skills
You will learn all about sales execution to grow your average deal size, grow MRR, increase your customer base, and be empowered with better selling skills as a founder.
After this session, you will have an efficient sales play and steps for execution that wins. You will also understand sales better and become more comfortable selling your product
Grow existing business
You will learn how to drive customer adoption, achieve client outcomes and drive upsells, increase NPS
After this module, you will have built an executable strategy to get more from your present customers to drive more upsell and create raving fans
Course schedule
2hrs per session over 3 days
Tuesday - May 17
3.00pm - 5:00pm (Dublin time)
Wednesday - May 18
3.00 pm - 5.00pm (Dublin time)
Thursday - May 19
3.00 pm - 5.00 pm (Dublin time)
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you