Cohort 1

Learn how to confidently launch and grow a fulfilling independent consulting, advisory, or fractional practice.

Emily Hollender

Fractional Operator | Startup Advisor

From Full-Time to Fractional: A Step-by-Step Launch Playbook for Senior Leaders

Rent the Runway

The Wing

Modern Animal

Emerson Collective

Is the thought of going out on your own both exhilarating and terrifying? I’ve been exactly where you are. You’re a seasoned operator. You’ve built teams, led complex projects, and climbed the corporate adder. But turning that experience into a business of your own? That's uncharted territory. If you’re like most new fractionals, you’ve probably been spinning your wheels: tinkering with your website, sending cold emails with no replies, second-guessing your pricing, or wondering if you’re “doing it right.” The questions feel endless: → How do I turn my expertise into an offer people actually want?→ How do I find and land my first clients?→ How (and what) do I charge?→ How do I set up the back-office of my business? I’ve been there. And after 3+ years, 30+ clients, and nearly doubling my 9-5 salary through fractional, consulting, and advisory work, I designed this course to give you the exact playbooks, tools, and guidance I wish I had when I started. What You'll LearnIn this 3-week sprint, we’ll turn your expertise into a compelling offer, price it with confidence, and fast-track your path to launching your business and finding your first clients. You’ll walk away with:👉 A vetted one-pager that clarifies your positioning and unique value you bring to clients👉 Proven sales and relationship-building frameworks to build your initial pipeline of opportunities👉 A step-by-step launch playbook—with easy-to-apply templates—to take your practice from 0 to 1👉 Light-weight systems and tools to set your business up for success👉 Confidence and clarity—through hands-on workshops, coaching, and community—to actually start this next step in your career Course FrameworkThis course is packed with:👉 4 Live Workshops👉 2 Group and 1:1 Office Hours Opportunities👉 2 Projects for Feedback👉 Async Feedback &amp; Peer Support👉 A Notion Toolkit with Plug-and-Play Tools &amp; Templates👉 Access to a Fractional Alum Slack Community Why Learn From Me?I've spent the past decade working inside high-growth consumer startups like Rent the Runway, The Wing, and Tia. Three years ago, I left that world behind and launched my fractional practice, Next Wave Marketing. Since then, I’ve worked with 30 mission-driven clients, built a 6-figure business, and—most importantly—designed a career that fits into my life, not the other way around. Whether you’re ready to go all-in on fractional work, easing your way into it, or just looking to diversify your income outside of your 9-5, I'm here to help you kickstart your journey with confidence.&nbsp;I hope you'll learn with me!

It’s time to get off the sidelines and launch your fractional practice.

Full-Time Operators Looking For Greater Freedom + ImpactLearn how to monetize your expertise and diversify your income outside of your 9-5.

Senior Leaders (8+ Years of Experience) in TransitionAssess whether or not fractional work is the right path for your career journey.

New (&lt;6 mo) to Fractional WorkStandup your practice with confidence, clarity, and proven playbooks and accelerate the learning curve.

Who this course is for

You'll leave this course with:

Walk away with a focused, ownable way to describe what you do, who you help, and the unique value you bring.<ul><li>Define your initial offerings</li><li>Create your initial one-pager to use in outreach and discovery calls</li><li>Get personalized feedback from me and your peers</li></ul>

A clear positioning statement and offer suite that reflects your strengths

Learn proven, relationship-driven sales strategies to activate your network and attract your first clients—without feeling salesy.<ul><li>Apply proven, relationship-driven outreach strategies</li><li>Set up your lightweight CRM</li><li>Start building a pipeline of warm leads and referrals</li></ul>

Tactical networking & sales strategies to build your early pipeline and land your first projects

Take the guesswork out of pricing and scoping so you feel confident putting together proposals that close.<ul><li>Understand pricing models (hourly, retainer, project-based)</li><li>Define your pricing and offer strategy</li><li>Learn how to structure scopes that protect your time and value</li></ul>

Proven techniques to scope, price & set up client engagements for success

Leave with a step-by-step action plan and templates to launch your fractional practice, whether you're taking the leaping now or easing into it over time, including:<ul><li>Outreach Templates</li><li>Discovery Call Scripts</li><li>Scope &amp; Contract Templates</li><li>Systems Starter Kit</li></ul>

Templates, tools, systems, and a clear action plan to go from 0 to 1

You don't have to figure this out alone. Accelerate your transition with confidence with through:<ul><li>Personalized feedback on your positioning statement &amp; sales plan</li><li>Weekly office hours for 1:1 support</li><li>Collaboration and connections with operators navigating similar challenges</li></ul>

Personalized feedback and peer support from other operators navigating this transition

Go back to course content and recordings whenever you need to.

Lifetime access

Stay accountable and share insights with like-minded professionals.

Community of peers

Share your new skills with your employer or on LinkedIn.

Certificate of completion

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

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Stay in the loop

We'll come together for live, interactive workshops on Monday and Wednesday afternoons.

3x Live Sessions – Monday & Wednesday

Have a question or want to workshop progress? Join office hours to get hands-on, actionable feedback from me and your peers.

2x Office Hours

Throughout the course, access bonus materials, pre-work, projects, and templates that you can directly apply to your business.

Async – Pre-Work, Post-Work & Templates

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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