Winter 2023

Market to Hearts ♥️ Not Brains 🧠

Harness the power of purpose, storytelling, and impact to build trust in an increasingly skeptical world.

Fab Giovanetti

Head teacher

Positive Impact Marketing Certification

Our certification is for the modern marketer who wants to make a real difference. Save countless hours with your bespoke marketing toolkitBuild lasting relationships with your superfansMake your marketing human, impactful &amp; fun... ...as we toss confetti in the air and blast your favourite hype song. Level up your marketing skills and make people fall in love with you and your work 🫶

Make Your Marketing Human & Impactful

You are a freelance marketer ready to raise the quality of your services by driving referral-worthy results (without the burnout)

You are an early-stage marketer who wants to gain real expertise in building a strategy with purpose rooted in psychology

You&nbsp;are an upskilling marketer looking to create powerful systems for repeatable results as a go-to expert

The Positive Impact Certification Is for You If...

Build a marketing toolkit that stands the test of time

Reclaim your time with personalized operating systems and effective workflows

Optimise your marketing strategy with timeless psychology principles

Identify and rectify your blindspots with audits and group work

Understand your audience's motivations to connect faster and deeper
 

Drive more referral-worthy results with an advanced set of marketing skills
 

Get personalised guidance from instructors, mentors, and coaches with 40+ years of experience combined

Bonus on-demand module worth over £415<ul><li>Explore the fundamentals of marketing - with a positive impact twist</li><li>Learn how to build purpose-driven relationships</li><li>Identify and embody your unique brand archetype online</li></ul>

Orientation - digital marketing fundamentals

<ul><li>Craft a unique marketing message that will win any room</li><li>Refine your leadership skills and show up with confidence</li><li>Craft powerful stories that will connect on a deeper level</li><li>Build insight-driven personas to attract your community</li></ul>

Step one: Purpose - leadership & foundational skills

<ul><li>Audit your social media presence and give it a full makeover</li><li>Create your personalised operating system to amplify your time</li><li>Become a master of content systems and save time</li></ul>

Step two: Impact - strategic marketing and storytelling 

<ul><li>Run powerful 90-day reviews and set strategic goals in no time</li><li>Implement relationship-driven&nbsp;marketing funnels&nbsp;and learn how to test the effectiveness of your work</li><li>Master SEO for consistent traffic and boost discoverability</li><li>Use community design and turn your audience into advocates</li></ul>

Step three: Growth - advanced marketing tools

<ul><li>Pitch your marketing plan by presenting to fellow students and a panel of experts</li><li>Gain actionable feedback in a small group enviroment</li></ul>

Graduation night - present your marketing plan

Curriculum highlights

Join the most welcoming community on the internet

Marketing training at university standards, not prices

What's Included?

Learn the secrets from industry leaders spilling the secrets about the systems and strategies that deliver results and make waves.

Proven Processes and Frameworks from Marketing Experts

Get instant access to our toolkit of templates, designed to help you plan, schedule, and organise your marketing campaigns and day-to-day work.

Marketing Operating System + Plug-and-Play Marketing Templates

Join a vibrant community of fellow students. Network, get support, and make friends with individuals on the same journey as you​.

Private Community & Accountability Groups

Access our playbook complete with weekly assignments, to ensure that you aren't just consuming information, but you are taking action.

The Ultimate Marketing Playbook

The cohort includes 90-minute live workshops, which will also include time for Q&amp;A to have any questions that may arise answered by head-teacher Fab.

Live Training Workshops and Group Work

Our panels cover the latest trends, tech, and top-notch marketing practices. Jump on the hot seat to get tailored feedback on your progress - a student favourite!

Hot Seat Sessions & Expert Panels

Master your craft, build nifty systems for repeatable wins, and deliver the kind of results that get people talking - and all without being online 24/7

Join us for 16 sessions including a combination of...<ul><li>expert-led workshops</li><li>group work sessions</li><li>expert panels</li><li>hot seats</li></ul>

Live sessions: Tuesdays & Thursdays

After each of our workshop, you'll be able to opt-in for a bonus office hours session.<ul><li>Get your burning questions answered</li><li>Review your progress</li><li>Implement changes from weekly assignments</li></ul>

Office hours after each workshop

Over the 8 weeks together, you’ll be going through 12 modules across 3 blocks (Purpose, Impact and Growth). Each module includes live sessions + on-demand additional content and support.

12 modules across 3 blocks

<ul><li>Brand &amp; Audience Identity (Due at the end of Week 3)</li><li>Content &amp; Engagement Roadmap (Due at the end of Week 6)</li><li>Marketing Strategy Plan (Due at the end of Week 8)</li></ul>

3 Assignments

The final examination will consist of you presenting your marketing plan to a small group and get targeted feedback from marketing experts to consolidate everything you have learned throughout the course.

Final presentation and graduation

Course schedule

Meet your instructors

We're here to take your expertise and supercharge it. We'll dive deep into advanced marketing tactics, cutting-edge strategies, and the latest industry trends that align perfectly with your worldview.

We keep up with the changes in the marketing world so you don't have to

That's why our program is packed with practical tips, case studies, and personal experiences from marketing experts who have been in the trenches, fighting the good fight, just like you.

Real life examples and case studies to learn from as your secret weapon

You'll be building lifelong friendships, and leave with a whole new perspective for GREAT  marketing

Hacks your workflow by working smarter, not harder to unclutter your mind, build a your own marketing operating system, and create lasting change

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