Positive Impact Marketing Certification

Market to Hearts, Not Brains

Get results in your marketing strategy and become a certified positive impact marketing strategist in 6 weeks.

Positive Impact Marketing Certification
A pattern of wavy dots

Make the world a better place with positive impact marketing by putting purpose and results first. 


Develop marketing skills that compliment your everyday efforts when making a positive impact online.

        Having personally attended the Alt Marketing 6 week course, and gained my certification we would highly recommend it - Fab and the other teachers are not only extremely knowledgeable, they created an environment in which the whole cohort really bonded. It's been a few weeks now and I am still really missing my weekly sessions!
Cat Wildman
Cat Wildman
GEC Co-Founder, certification alumni
        I've been in my comfort zone for quite some time. Coming into the course, I was nervous about meeting and working with a new group of people. What ended up standing out to me was that I felt comfortable almost immediately. It was just fantastic and gave me a lot of confidence moving forward to whatever that may be.
Jess Pashos
Jess Pashos
Alt Marketing certification alumni
        It was human. It was a real camaraderie with people that I'd never met before. I think that was amazing. The teachers were amazing. I loved working in groups, connecting with people, and then doing a presentation. I was pitching to people who gave genuine feedback.
Kevin Withane
Kevin Withane
founder at Diversity X, Certification alumni
        The certification provided me with a deeper understanding of marketing methods, with niche tactics to help my business stand out, lots of tools and things like automation to help someone like me with very little previous marketing knowledge or experience.
Dawn Morton-Young
Dawn Morton-Young
Diverse leaders coach, certification alumni
        I work for a finance company. I liked the SEO part of the course as I could apply it to my company. My boss was impressed. In the course, you find out new things, you implement them straight away. I've learned how to present my ideas better has come across well to the company, my boss and colleagues. They see a fundamental change in my confidence.
Ash Martins
Ash Martins
brand lead for Muse Finance, certification alumni
        Taking part in the course was absolutely brilliant, I feel like I've learned so much, from taking part in group work, all the exercises that we had to take. There's so much more marketing than ever thought possible. I've also realised that there is so much on offer in the world in terms of marketing, and it doesn't need to be a chore!
Marie Dryden
Marie Dryden
Foundation Manager D&AD, certification alumni
        What makes Marketing School unique is the careful design of each class to drive better student results. We want teachers to become facilitators, instead of instructors.
Raz Wildrich
Raz Wildrich
Curriculum designer
        Alt Marketing School is certainly different from the other certifications. As at its core it inspire professionals to upskill ready for the future of a dynamic workplace.
Gordon Glenister
Gordon Glenister
Influencer Marketing Professional
        The curriculum is all about building sustainable frameworks, not get-rich-quick hacks. It's helping you build skills so that you can be the best marketer that you possibly can be.
Melissa Megginson
Melissa Megginson
Director of Community Marketing at Okdeno
        Marketing is all things human. We forget that sometimes. The reason I'm in marketing. And the reason I love marketing is because this is a field that is all things human.
Mark Schaefer
Mark Schaefer
Author, keynote speaker

Course schedule

4-6 hours of work per week
  • Tuesdays & Thursdays
    6:15pm to 8:15pm BST

    Join us for 2 expert-led workshops each week. Need more support or feedback on your work? We have a private community and you'll be assigned to your accountability group to support you for the whole duration of the course.

  • Weekly project work
    2 hours per week

    As part of the course, you'll be tasked with working on a project for the duration of the six weeks, helping you put into practice the workshop's frameworks and create systems and templates based on what you'll be learning.

  • Final presentation and graduation
    Expert panel presentation

    The final examination will consist of you presenting your project to a small group and get targeted feedback from marketing experts to consolidate everything you have learned throughout the course.

  • Get your certificate of completion
    Share on LinkedIn and beyond

    Read out FAQs for full requirements in order to receive our certificate of completion. Download and showcase your new qualification on LinkedIn, your portfolio, CV and wherever you want to practice some healthy bragging.

  • Payment plans available
    One, three and six payment options

    During your application, you will be given the option to request access to one of our payment plans. Paying in full will grant you a discount.

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Join an upcoming cohort

Positive Impact Marketing Certification

Autumn 2022
£2,150 GBP
Dates
Sep 19 - Oct 27, 2022
Application Deadline
Sep 15, 2022

Who is this certification for

01

Digital marketers looking to gain confidence to grow within the industry, get the stellar results without burning out

02

Freelancers ready to create powerful systems to grow their career, save time and achieve work-life balance

03

Entrepreneurs and founders looking to market amazing companies making a positive difference in the world

Meet your instructors

Fab Giovanetti
Fab Giovanetti
Head teacher

Fab is an award-winning entrepreneur, supporting people making a positive impact through their marketing and is the founder of Alt Marketing School. Featured in The Next Web, Business Insider among others, through her community and her online consulting, she touched over 100,000 people from all over the world - she is a keen speaker, published author, and guest lecturer across the UK. 


Jess Bruno | Ren Balogun
Jess Bruno | Ren Balogun

Jess is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.

Ren is a strategy consultant who specialises in purpose-led communications. With a background in charity and social enterprise marketing and strategy, she attended Cambridge Judge Business School’s Social Venture’s Incubator and is passionate about the relationship between service offerings and their social and environmental impact.

Veronica Wood Querales | Khaleelah Jones
Veronica Wood Querales | Khaleelah Jones

Veronica is a CIM-qualified marketer and an ILM-certified mentor with over a decade of experience working with start-ups and growing businesses in tech, property and healthcare. She has been a marketer for 13 years, starting as sales and comms support, working her way up to head of marketing and now as a marketing consultant.

Khaleelah has worked in the marketing industry for over a decade. A 2020 WomenInTech 100 winner, finalist for the 2020 NatWest everywoman awards and winner of the 2018 Next Women Pitch Competition, Khaleelah has a PhD in emerging media and an MBA.

Chelsea Cox | Hannah Flores
Chelsea Cox | Hannah Flores

Chelsea is a business consultant and strategist, avid networker & connector and champion of collaboration over competition. Following a decade of business & commercial management in the corporate world, working for industry heavyweights such as L’Oreal/Lancôme, The Telegraph and Hearst UK, Chelsea now supports her clients in finding business clarity, confidence and growth through clear & concise strategies & development.

Hannah has over 14 years of digital experience - both agency side and in-house. Hannah has worked for some big brands including Time out, Match.com, BA, P&G, and Microsoft. She founded Digital Nourishment where she helps solopreneurs and small businesses to get visible with confidence and attract more of their dream clients who light them up.

Our course curriculum

01

Develop a winning mindset
  • Embrace digital leadership by recognising the limiting beliefs you need to get over with and life skills you need to build

02

Craft your unique marketing message
  • Learn how to create a value-driven message rooted in positive impact marketing principles, empowers your audience and drive positive change

03

Become a master of content systems
  • Hack your workflow by working smarter, not harder. Make the most of content marketing with a proven repurposing system

04

Embody your unique social media archetype
  • Create impactful content that will leave a lasting impression by understanding user intent

05

Create lasting relationships with your audience
  • Implement relationship-driven marketing funnels to create long-lasting customer relationships

06

Embrace native content for effective paid advertising
  • Create irresistible paid content that quickly converts strangers into raving fans

07

Boost your strategy with creators and influencers
  • Learn about how the creator evolving is evolving and create a strong strategy regardless of your niche

08

Master SEO for consistent traffic
  • Audit your current SEO practices and set new powerful habits that are rooted in user behaviours

09

Redefine the way you approach sales to harness growth
  • Apply sales principles to help you shape a winning marketing strategy

10

Use community design to boost your strategy
  • Embrace advocates and ambassadors in unique ways through community design

11

Group work: How to pitch your idea to a crowd
  • Learn how to create impactful presentations that will leave a lasting impression with guided group work

12

Bonus masterclass: the magic of email marketing
  • Apply strategies to advance your segmentation, lead generation and community building through email.

13

Graduation night: present your marketing plan to win any room
  • Pitch your winning ideas to learn how to present to fellow students and a panel of experts


A pattern of wavy dots
Join an upcoming cohort

Positive Impact Marketing Certification

Autumn 2022
£2,150 GBP
Dates
Sep 19 - Oct 27, 2022
Application Deadline
Sep 15, 2022

Become a certified positive impact marketing strategist, you'll walk away with

A unique marketing toolkit

Build a unique toolkit that can help you advance your career, deliver stellar results through strategy you are working on.

Done-for-you templates

Set up better marketing systems and save time with your day-to-day efforts to make a difference in your campaigns.

Tried and tested frameworks

Get a competitive edge by creating systems and following frameworks that will help you succeed and you can apply to your strategy in real time.

Your 4-step marketing plan

Work on your individual strategy, get expert feedback and implementation for a fraction of the price of working with a marketing agency.

Boost your confidence and knowledge

Get funding by your employer

Get funding by your employer
Request company funding

Most companies appreciate it if employees want to improve their industry skills and are happy to pay for courses such as this one.

Advance your career, improve credibility and drive results

Many company's have a Personal Development budget allocated for each employee, this would be a great opportunity for you to use yours to improve your marketing skills.

Download our ready-made template

To help you with requesting reimbursement, we listed the course benefits to you and your company so it's easy to ask for funding to your manager. Click here to create a copy of the proposal template.

You'll leave us feeling like this...

        This course has made me finally get EXCITED about the potential of marketing rather than stressing about it all!
        Super excited for graduation but also sad as this course has been wonderful. So enriching and such a lovely cohort.
        I have implemented everything I've learnt and MORE this has been amazing and I will miss our sessions so much!
        Thank you all for such an informative and fun course. It's been a pleasure and my Tuesdays and Thursdays won't be the same!
        I've really enjoyed this course! I've learnt so much more than I expected and can't thank Fab & all the wonderful teachers enough for that! Enjoyed getting to know the other students and have had a wicked time.
        I am grateful to all of our teachers for their time they dedicated to put the course together in a way that was easy to follow and understand. Thank you!
A pattern of wavy dots
Join an upcoming cohort

Positive Impact Marketing Certification

Autumn 2022
£2,150 GBP
Dates
Sep 19 - Oct 27, 2022
Application Deadline
Sep 15, 2022

Frequently Asked Questions

What are my payment options?
How many students are included in each cohort?
Do you offer scholarships?
I work full-time, what is the expected time commitment?
Will there be a community attached to this course?
What happens if I can’t make a live session?
How long will I have access to the content?
Will I work on an assignment?
What is the criteria to get my certificate of completion?
What’s the refund policy?
A pattern of wavy dots
Join an upcoming cohort

Positive Impact Marketing Certification

Autumn 2022
£2,150 GBP
Dates
Sep 19 - Oct 27, 2022
Application Deadline
Sep 15, 2022

Cost

£2,150 GBP