Positive Impact Marketing Certification


(32 ratings)

8 Weeks

Cohort-based Course

Market to Hearts 鈾ワ笍 Not Brains 馃 Harness the power of purpose, storytelling, and impact to build trust in an increasingly skeptical world.

Course overview

Make Your Marketing Human & Impactful

Our certification is for the modern marketer who wants to make a real difference.

Save countless hours with your bespoke marketing toolkit

Build lasting relationships with your superfans

Make your marketing human, impactful & fun...

...as we toss confetti in the air and blast your favourite hype song.

Level up your marketing skills and make people fall in love with you and your work 馃

The Positive Impact Certification Is for You If...


You are a freelance marketer ready to raise the quality of your services by driving referral-worthy results (without the burnout)


You are an early-stage marketer who wants to gain real expertise in building a strategy with purpose rooted in psychology


You聽are an upskilling marketer looking to create powerful systems for repeatable results as a go-to expert

Build a marketing toolkit that stands the test of time

Reclaim your time with personalized operating systems and effective workflows

Optimise your marketing strategy with timeless psychology principles

Identify and rectify your blindspots with audits and group work

Understand your audience's motivations to connect faster and deeper
Drive more referral-worthy results with an advanced set of marketing skills

Get personalised guidance from instructors, mentors, and coaches with 40+ years of experience combined

Course syllabus

17 live sessions 鈥 19 modules 鈥 84 lessons 鈥 3 projects
Expand all modules
  • Post-Course


    • Post-Graduation Checklist

  • Bonus


    • How-tos and FAQs

    • Marketing toolkit


(32 ratings)

What students are saying

Join the most welcoming community on the internet

Hear our graduate Emma's experience
Free resource

Access our certification curriculum

Access the full overview of the 8 weeks of our Alt Marketing School certification, including an overview of the classes we teach and real student experiences 馃

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Marketing training at university standards, not prices

What's Included?

Proven Processes and Frameworks from Marketing Experts

Learn the secrets from industry leaders spilling the secrets about the systems and strategies that deliver results and make waves.

Marketing Operating System + Plug-and-Play Marketing Templates

Get instant access to our toolkit of templates, designed to help you plan, schedule, and organise your marketing campaigns and day-to-day work.

Private Community & Accountability Groups

Join a vibrant community of fellow students. Network, get support, and make friends with individuals on the same journey as you鈥.

The Ultimate Marketing Playbook

Access our playbook complete with weekly assignments, to ensure that you aren't just consuming information, but you are taking action.

Live Training Workshops and Group Work

The cohort includes 90-minute live workshops, which will also include time for Q&A to have any questions that may arise answered by head-teacher Fab.

Hot Seat Sessions & Expert Panels

Our panels cover the latest trends, tech, and top-notch marketing practices. Jump on the hot seat to get tailored feedback on your progress - a student favourite!

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Master your craft, build nifty systems for repeatable wins, and deliver the kind of results that get people talking - and all without being online 24/7

Course schedule

4-6 h of work per week including classes
  • Live sessions: Tuesdays & Thursdays

    6pm UTC (between 90 and 120 mins)

    Join us for 16 sessions including a combination of...

    • expert-led workshops
    • group work sessions
    • expert panels
    • hot seats
  • Office hours after each workshop

    Optional: 30min

    After each of our workshop, you'll be able to opt-in for a bonus office hours session.

    • Get your burning questions answered
    • Review your progress
    • Implement changes from weekly assignments
  • 12 modules across 3 blocks

    Purpose, Impact and Growth

    Over the 8 weeks together, you鈥檒l be going through 12 modules across 3 blocks (Purpose, Impact and Growth). Each module includes live sessions + on-demand additional content and support.

  • 3 Assignments

    2 hours per week

    • Brand & Audience Identity (Due at the end of Week 3)
    • Content & Engagement Roadmap (Due at the end of Week 6)
    • Marketing Strategy Plan (Due at the end of Week 8)
  • Final presentation and graduation

    Expert panel presentation

    The final examination will consist of you presenting your marketing plan to a small group and get targeted feedback from marketing experts to consolidate everything you have learned throughout the course.

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Positive Impact Marketing Certification


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Free resource

Marketing to Hearts 馃

Access the full overview of the 8 weeks of our Alt Marketing School certification, including an overview of the classes we teach and real student experiences 馃

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Positive Impact Marketing Certification


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Meet your instructors

Fab Giovanetti

Fab Giovanetti

Head teacher

Fab is an award-winning entrepreneur, supporting people making a positive impact through their marketing and is the founder of Alt Marketing School. Featured in The Next Web, Business Insider her passion lays in positive impact marketing and messaging.

She leads our students through the 8 weeks of the certification teaching a variety of classes and hosting panels, office hours and co-working.

You'll be building lifelong friendships, and leave with a whole new perspective for GREAT marketing

You'll be building lifelong friendships, and leave with a whole new perspective for GREAT  marketing

We keep up with the changes in the marketing world so you don't have to

We're here to take your expertise and supercharge it. We'll dive deep into advanced marketing tactics, cutting-edge strategies, and the latest industry trends that align perfectly with your worldview.

Real life examples and case studies to learn from as your secret weapon

That's why our program is packed with practical tips, case studies, and personal experiences from marketing experts who have been in the trenches, fighting the good fight, just like you.

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Hacks your workflow by working smarter, not harder to unclutter your mind, build a your own marketing operating system, and create lasting change

Feedback from our positive impact strategists

聽聽聽聽聽聽聽聽Having personally attended the Alt Marketing course, and gained my certification we would highly recommend it - Fab and the other teachers are not only extremely knowledgeable, they created an environment in which the whole cohort really bonded. It's been a few weeks now and I am still really missing my weekly sessions!
Cat Wildman

Cat Wildman

GEC Co-Founder, certification alumni
聽聽聽聽聽聽聽聽I've been in my comfort zone for quite some time. Coming into the course, I was nervous about meeting and working with a new group of people. What ended up standing out to me was that I felt comfortable almost immediately. It was just fantastic and gave me a lot of confidence moving forward to whatever that may be.
Jess Pashos

Jess Pashos

Alt Marketing certification alumni
聽聽聽聽聽聽聽聽It was human. It was a real camaraderie with people that I'd never met before. I think that was amazing. The teachers were amazing. I loved working in groups, connecting with people, and then doing a presentation. I was pitching to people who gave genuine feedback.
Kevin Withane

Kevin Withane

founder at Diversity X, Certification alumni
聽聽聽聽聽聽聽聽The certification provided me with a deeper understanding of marketing methods, with niche tactics to help my business stand out, lots of tools and things like automation to help someone like me with very little previous marketing knowledge or experience.
Dawn Morton-Young

Dawn Morton-Young

Diverse leaders coach, certification alumni
聽聽聽聽聽聽聽聽I work for a finance company. I liked the SEO part of the course as I could apply it to my company. My boss was impressed. In the course, you find out new things, you implement them straight away. I've learned how to present my ideas better has come across well to the company, my boss and colleagues. They see a fundamental change in my confidence.
Ash Martins

Ash Martins

brand lead for Muse Finance, certification alumni
聽聽聽聽聽聽聽聽Taking part in the course was absolutely brilliant, I feel like I've learned so much, from taking part in group work, all the exercises that we had to take. There's so much more marketing than ever thought possible. I've also realised that there is so much on offer in the world in terms of marketing, and it doesn't need to be a chore!
Marie Dryden

Marie Dryden

Foundation Manager D&AD, certification alumni
聽聽聽聽聽聽聽聽I'm the founder of an agency called SixtySix - we specialise in helping Black & Brown creatives and brands build sustainable brands or authentic campaigns . I've always been quite passionate about speaking to the hearts of people as opposed to just trying to sell a product but taking part in Alt Marketing School helped me to better show up online!
Martina Gordeen

Martina Gordeen

Founder, SixtySix Agency
聽聽聽聽聽聽聽聽This course is sooo good. It has taught me everything I didn't know I needed to know about marketing. Fab's energy to each class is amazing and brings everyone together.
Leya Carle

Leya Carle

Email Marketing Expert & Founder

You'll leave us feeling like this...

聽聽聽聽聽聽聽聽I have implemented everything I've learnt and MORE this has been amazing and I will miss our sessions so much!

聽聽聽聽聽聽聽聽This course has made me finally get EXCITED about the potential of marketing rather than stressing about it all!

聽聽聽聽聽聽聽聽Super excited for graduation but also sad as this course has been wonderful. So enriching and such a lovely cohort.

聽聽聽聽聽聽聽聽Thank you all for such an informative and fun course. It's been a pleasure and my Tuesdays and Thursdays won't be the same!

聽聽聽聽聽聽聽聽I am grateful to all of our teachers for their time they dedicated to put the course together in a way that was easy to follow and understand. Thank you!

聽聽聽聽聽聽聽聽I've really enjoyed this course! I've learnt so much more than I expected and can't thank Fab & all the wonderful teachers enough for that! Enjoyed getting to know the other students and have had a wicked time.

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Cohort experience

From our graduate and now scholarship partner Vanessa

Frequently Asked Questions

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Positive Impact Marketing Certification


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