Alt Marketing Certification

Market to Hearts, Not Brains

A 6-week digital marketing certification for professionals who want to do marketing differently

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Make the world a better place with positive impact marketing by putting purpose and results first. 


Advance in your career with confidence by applying effective systems and frameworks to the latest trends.

        Having personally attended the Alt Marketing 6 week course, and gained my certification we would highly recommend it - Fab and the other teachers are not only extremely knowledgeable, they created an environment in which the whole cohort really bonded. It's been a few weeks now and I am still really missing my weekly sessions!
Cat Wildman
Cat Wildman
GEC Co-Founder, certification alumni
        I've been in my comfort zone for quite some time. Coming into the course, I was nervous about meeting and working with a new group of people. What ended up standing out to me was that I felt comfortable almost immediately. It was just fantastic and gave me a lot of confidence moving forward to whatever that may be.
Jess Pashos
Jess Pashos
Alt Marketing certification alumni
        It was human. It was a real camaraderie with people that I'd never met before. I think that was amazing. The teachers were amazing. I loved working in groups, connecting with people, and then doing a presentation. I was pitching to people who gave genuine feedback.
Kevin Withane
Kevin Withane
founder at Diversity X, Certification alumni
        The certification provided me with a deeper understanding of marketing methods, with niche tactics to help my business stand out, lots of tools and things like automation to help someone like me with very little previous marketing knowledge or experience.
Dawn Morton-Young
Dawn Morton-Young
Diverse leaders coach, certification alumni
        I work for a finance company. I liked the SEO part of the course as I could apply it to my company. My boss was impressed. In the course, you find out new things, you implement them straight away. I've learned how to present my ideas better has come across well to the company, my boss and colleagues. They see a fundamental change in my confidence.
Ash Martins
Ash Martins
brand lead for Muse Finance, certification alumni
        Taking part in the course was absolutely brilliant, I feel like I've learned so much, from taking part in group work, all the exercises that we had to take. There's so much more marketing than ever thought possible. I've also realised that there is so much on offer in the world in terms of marketing, and it doesn't need to be a chore!
Marie Dryden
Marie Dryden
Foundation Manager D&AD, certification alumni
        What makes Marketing School unique is the careful design of each class to drive better student results. We want teachers to become facilitators, instead of instructors.
Raz Wildrich
Raz Wildrich
Curriculum designer
        Alt Marketing School is certainly different from the other certifications. As at its core it inspire professionals to upskill ready for the future of a dynamic workplace.
Gordon Glenister
Gordon Glenister
Influencer Marketing Professional
        The curriculum is all about building sustainable frameworks, not get-rich-quick hacks. It's helping you build skills so that you can be the best marketer that you possibly can be.
Melissa Megginson
Melissa Megginson
Director of Community Marketing at Okdeno
        Marketing is all things human. We forget that sometimes. The reason I'm in marketing. And the reason I love marketing is because this is a field that is all things human.
Mark Schaefer
Mark Schaefer
Author, keynote speaker
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Join an upcoming cohort

Alt Marketing Certification

Certification Autumn 2022
£2150 GBP
Dates
Sep 12 - Oct 25, 2022
Application Deadline
Sep 6, 2022

Who is this certification for

01

Digital marketers looking to gain confidence to grow within the industry, get the stellar results without burning out

02

Freelancers ready to create powerful systems to grow their career, save time and achieve work-life balance

03

Entrepreneurs and founders looking to market amazing companies making a positive difference in the world

Creating impactful experiences

Drive results with confidence

Build a unique toolkit that can help you advance your career, deliver stellar results through strategy and campaigns you are working on.

Surprise & delight your audience

Learn how to bridge the gaps between marketing theory and execution. Learn how to market to humans and pave the way for future generations.

Implement a unique marketing toolkit

Get a competitive edge by creating systems and following frameworks that will help you succeed.

Get inspired by real-life success stories

Learn from successful case studies and brands how to embrace a thoughtful marketing approach and apply it to your projects.

Meet your instructors

Fab Giovanetti
Fab Giovanetti

Fab is an award-winning entrepreneur, supporting people making a positive impact through their marketing. The founder of Creative Impact Group and CEO of Alt Marketing School. Featured in The Next Web, Business Insider among others, through her community and her online consulting, she touched over 100,000 people from all over the world - she is a keen speaker, published author, and guest lecturer across the UK.

Veronica Wood Querales | Khaleelah Jones
Veronica Wood Querales | Khaleelah Jones

Veronica is a CIM-qualified marketer and an ILM-certified mentor with over a decade of experience working with start-ups and growing businesses in tech, property and healthcare. She has been a marketer for 13 years, starting as sales and comms support, working her way up to head of marketing and now as a marketing consultant.

Khaleelah has worked in the marketing industry for over a decade. A 2020 WomenInTech 100 winner, finalist for the 2020 NatWest everywoman awards and winner of the 2018 Next Women Pitch Competition, Khaleelah has a PhD in emerging media and an MBA.

Becca Holloway | Ren Balogun
Becca Holloway | Ren Balogun

Rebecca is a social media consultant with 6+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. Having worked on campaigns in the professional services sector, she worked on paid social strategies for brands in the professional services sector. 

Ren is a strategy consultant who specialises in purpose-led communications. With a background in charity and social enterprise marketing and strategy, she attended Cambridge Judge Business School’s Social Venture’s Incubator and is passionate about the relationship between service offerings and their social and environmental impact.

Chelsea Cox | Hannah Flores
Chelsea Cox | Hannah Flores

Chelsea is a business consultant and strategist, avid networker & connector and champion of collaboration over competition. Following a decade of business & commercial management in the corporate world, working for industry heavyweights such as L’Oreal/Lancôme, The Telegraph and Hearst UK, Chelsea now supports her clients in finding business clarity, confidence and growth through clear & concise strategies & development.

Hannah has over 14 years of digital experience - both agency side and in-house. Hannah has worked for some big brands including Time out, Match.com, BA, P&G, and Microsoft. She founded Digital Nourishment where she helps solopreneurs and small businesses to get visible with confidence and attract more of their dream clients who light them up.

Course schedule

4-6 hours per week
  • Tuesdays & Thursdays
    6:30pm to 8:00pm BST

    Join us for 2 expert-led workshops each week. Need more support or feedback on your work? We have a private community and you'll be assigned to your accountability group to support you for the whole duration of the course.

  • Weekly project work
    2 hours per week

    As part of the course, you'll be tasked with working on a project for the duration of the six weeks, helping you put into practice the workshop's frameworks and create systems and templates based on what you'll be learning.

  • Final presentation and graduation
    Expert panel presentation

    The final examination will consist of you presenting your project to a small group and get targeted feedback from marketing experts to consolidate everything you have learned throughout the course.

  • Get your certificate of completion
    Share on LinkedIn and beyond

    Read out FAQs for full requirements in order to receive our certificate of completion. Download and showcase your new qualification on LinkedIn, your portfolio, CV and wherever you want to practice some healthy bragging.

A pattern of wavy dots
Join an upcoming cohort

Alt Marketing Certification

Certification Autumn 2022
£2150 GBP
Dates
Sep 12 - Oct 25, 2022
Application Deadline
Sep 6, 2022

Our course curriculum

01

Step one: Develop a winning mindset

Become the leader you are meant to be in order to scale your brand and ambitions

  • Embrace digital leadership by recognising the limiting beliefs you need to get over with and life skills you need to build
  • Learn how to create a value-driven message rooted in positive impact marketing principles, empowers your audience and drive positive change

02

Step two: Become a master of content

Hack your workflow by working smarter, not harder.

  • Learn how to make the most of content marketing with a proven repurposing system
  • Learn how to create impactful content that will leave a lasting impression by understanding user intent

03

Step three: Create funnels and review your efforts effectively

Embrace the intersection between ROI and storytelling

  • Learn about valuable metrics to help you shape a winning strategy
  • Implement relationship-driven marketing funnels to create long-lasting customer relationships


04

Step four: Use community and creators to boost your presence
  • Embrace advocates and ambassadors in unique ways through community design
  • Learn about how the creator industry is evolving and create a strong strategy

05

Step five: Harness paid ads and SEO to get discovered

We look at systems and strategies to boost discoverability

  • Create irresistible paid content that quickly converts strangers into raving fans
  • Audit your current SEO practices and set new powerful habits

06

Step six: Create a winning marketing strategy

Develop a killer, easily implemented strategy

  • Learn how to create impactful content that will leave a lasting impression by understanding user intent
  • Present your winning ideas to fellow students and a panel of experts

Get funding by your employer

Get funding by your employer
Request company funding

Most companies appreciate it if employees want to improve their industry skills and are happy to pay for courses such as this one.

Advance your career, improve credibility and drive results

Many company's have a Personal Development budget allocated for each employee, this would be a great opportunity for you to use yours to improve your marketing skills.

Download our ready-made template

To help you with requesting reimbursement, we listed the course benefits to you and your company so it's easy to ask for funding to your manager. Click here to create a copy of the proposal template.

Boost your confidence and knowledge

Access our curriculum overview

Sign up to access our curriculum overview

You'll leave us feeling like this...

        This course has made me finally get EXCITED about the potential of marketing rather than stressing about it all!
        Super excited for graduation but also sad as this course has been wonderful. So enriching and such a lovely cohort.
        I have implemented everything I've learnt and MORE this has been amazing and I will miss our sessions so much!
        Thank you all for such an informative and fun course. It's been a pleasure and my Tuesdays and Thursdays won't be the same!
        I've really enjoyed this course! I've learnt so much more than I expected and can't thank Fab & all the wonderful teachers enough for that! Enjoyed getting to know the other students and have had a wicked time.
        I am grateful to all of our teachers for their time they dedicated to put the course together in a way that was easy to follow and understand. Thank you!
A pattern of wavy dots
Join an upcoming cohort

Alt Marketing Certification

Certification Autumn 2022
£2150 GBP
Dates
Sep 12 - Oct 25, 2022
Application Deadline
Sep 6, 2022

Frequently Asked Questions

How many students are included in each cohort?
I work full-time, what is the expected time commitment?
Will there be a community attached to this course?
What happens if I can’t make a live session?
How long will I have access to the content?
Will I work on an assignment?
What is the criteria to get my certificate of completion?
Do you offer scholarships?
What’s the refund policy?

Learning is better with cohorts

Learning is better with cohorts
Active, not passive

Over six weeks, you’ll create and present your own marketing plan and get peer accountability as part of the final presentation. Work on your individual strategy, get expert feedback and implementation for a fraction of the price of working with a marketing agency or coach.

Advance in your career and build credibility

Improving your digital knowledge can help you find a job, get promoted, or start a whole new career. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

A pattern of wavy dots
Join an upcoming cohort

Alt Marketing Certification

Certification Autumn 2022
£2150 GBP
Dates
Sep 12 - Oct 25, 2022
Application Deadline
Sep 6, 2022

Cost

£2150 GBP
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