Positive Impact Marketing Certification

Fab will teach you how to set up simple yet effective systems using the PARA method, first introduced by Tiago Forte in the Building a Second Brain book.

Digital leadership is what differentiates you from the go-to person for daily operational tasks and the go-to person for a trusted opinion. Teacher Ren Balogun will show you how to nurture the leadership skills that set you and your future teams up for success. 

Most marketers focus on acquiring new customers, in this module we'll explore what happens when you can let your customers be in charge of driving the journey and the funnel runs itself. Veronica Wood Querales will take your through funnels.

Work on your very own audience persona and identify your audience's strengths and weaknesses by diving into consumer's insights.

Don't forget to refresh your knowledge with our introduction to digital marketing prep work.

Learn how to create a mission and vision and brand positioning statement with Fab Giovanetti. Make sure you have downloaded your playbook to start working on your brand manifesto.

It's assignment time. Create your brand identity and audience persona presentation deck - don't forget to join Fab Giovanetti and fellow students live to get feedback on your work.

In this module, you can find a submission to share you finalised presentation deck.

Refer to Decode Customer Personas & Behaviours and Build a Positive Impact Brand Manifesto to help you filling the assignments.

Fab will be exploring how to create powerful connection through copywriting and the top stories you should be able to tell as a marketer to deeply connect to your audience.

Plus, in our exclusive bonus workshop, Tucker Bryant & Jesse Warren share techniques to craft a one-liner that lives on in your audience's mind long after you leave the figurative stage.

In our live workshop Jessica Bruno explores the power of auditing, how to interact with your audience on social media, social goals, consistency.

We are also sharing an exclusive bonus workshop with the amazing Kevon Cheung about using your content to "build in public".

Metrics, objectives, goals - oh my. Fab is back to look at how you can set up powerful OKRs and run quarterly reviews.

Are you ready to set up systems for success? Hannah Flores has got you covered. In her workshop, she will teach you to create a content systems, ensuring a consistent and bespoke content marketing plan.

In this workshop Fab will show you how you can shape a community around your brand by focusing on transformation and accountability. You'll also access a bonus video with tips and tricks from community expert Mark Tan.

It's assignment time. Create your Content & Social Media Roadmap - don't forget to join Fab Giovanetti and fellow students live to get feedback on your work.

In this module, you can find a submission to share you finalised presentation deck.

• Deck for reference: Brand & Audience Identity

• Workshops for reference: Content Workflows, Audit your Social Media Strategy

This workshop run by expert Khaleelah Jones will give you an in-depth understanding of search engine optimisation, including what it is, how it works and when and where to include it in an overall digital strategy.

Together with Fab Giovanetti, you'll chart a comprehensive marketing roadmap, integrating best practices with innovative techniques for impactful campaigns and sustained growth.

Get inspired on how to make your marketing more ethical, accessible and inclusive for everyone.

It's time to submit your work and share your project slide deck ahead of graduation day where you'll be presenting your slide deck to our expert panel.

In this module, you can find a submission to share you finalised presentation deck.

• Deck for reference: Brand & Audience Identity & Content and Social Media Roadmap
• Workshop for reference: Map an Impactful Marketing Strategy Plan

Here you can find quick video instructions for everything you may need with regards to accessing templates, sharing your assignments and beyond

In this module, you'll find some of our favourite tool recommendations - add your own in our community portal to see them featured in the toolkit!