Alt Marketing Certification
Class is in session
9.1
(17 ratings)
8 Weeks
路Cohort-based Course
Market to Hearts 鈾ワ笍 Not Brains 馃 Level up your marketing skills and make people fall in love with you and your work 馃
Class is in session
9.1
(17 ratings)
8 Weeks
路Cohort-based Course
Market to Hearts 鈾ワ笍 Not Brains 馃 Level up your marketing skills and make people fall in love with you and your work 馃
Get notified about the next cohort
Hosted by
Fab Giovanetti, Jess Bruno | Ren Balogun, Veronica Wood Querales | Khaleelah Jones, and Chelsea Cox | Hannah Flores
As seen in Forbes, Business Insider, Next Women Pitch Competition and more
Course overview
Our certification is for the modern marketer who wants to make a real difference.
You'll learn the principles of sustainable marketing, how to develop campaigns with a social impact, and gain insights into strategic planning.
By the end of our journey, you'll be a fully-fledged positive impact strategist ready to take on any challenge!
01
You are a freelance marketer ready to raise the quality of your services by driving referral-worthy results (without the burnout)
02
You are an early-stage marketer who wants to gain real expertise in building a strategy with purpose rooted in psychology
03
You聽are an agency owner looking to create powerful systems for repeatable results as a go-to expert and tackle new growth channels
Curious to see the inside of Alt Marketing School? Join a free class and get a feel for what it鈥檚 like.
Marketing training at university standards, not prices
Explore the fundamentals of digital marketing - with a positive impact twist. Learn how to build purpose-driven relationships and embody a unique brand archetype across all of your marketing efforts.
Get clear on your big-picture vision for your career and life. Define the value of your work and brand, uncover your unique goals and messaging.
Craft a strategy that connects with your audience's values to and will make people want to root for you. You can't be everything to everyone, so be something great to your turn strangers into superfans.
Uncover blindspots in your knowledge so you can learn and improve your skillset.聽Lean on data to uncover insights on unique topics such as SEO, marketing operating systems, running experiments and more.
Cat Wildman
Jess Pashos
Kevin Withane
Dawn Morton-Young
Ash Martins
Marie Dryden
You are here because you are looking for your聽secret sauce聽鈥攖he confidence to tackle new channels, take on leadership roles, or grow your marketing business
Purpose, Impact and Growth
Over the 8 weeks together, you鈥檒l be going through 12 modules across 3 blocks (Purpose, Impact and Growth). Each module includes live sessions + on-demand additional content and support.
6pm UTC (between 90 and 120 mins)
Join us for expert-led workshops, group work sessions, expert panels and hot seats and each week. Need more support or feedback on your work? We have a private community and you'll be assigned to your accountability group to support you for the whole duration of the course.
2 hours per week
By the end of the program, you will have a positive impact strategist portfolio, complete with a strategy you鈥檝e planned, and case studies to share the data - coming out of this experience with proof your confidence and expertise in marketing with purpose.聽
Optional: 30min
After each of our workshop session, you'll be able to opt-in for a bonus office hours session. You will discuss strategy, overcome challenges, go deep into developing your strategic skills, discuss your work and get targeted support in your journey.
Expert panel presentation
The final examination will consist of you presenting your marketing plan to a small group and get targeted feedback from marketing experts to consolidate everything you have learned throughout the course.
Build powerful relationships with your audience
Turn your marketing strategy into an engine for business growth and build a community of superfans.
Show up as an industry leader - NOT as a commodity
Access the ultimate toolkit to drive results and make a tangible difference with your marketing.
Curious to see the inside of Alt Marketing School? Join a free class and get a feel for what it鈥檚 like.
Become a better marketer, always putting purpose and impact first
Actionable advice marketers wish they learned that at uni
01
Orientantion: digital marketing fundamentals
Bonus on-demand module worth over 拢415
Explore the fundamentals of digital marketing - with a positive impact twist. Learn how to build purpose-driven relationships and embody a unique brand archetype across all of your marketing efforts.
02
Craft a unique marketing message that will win any room
Create a value-driven message rooted in positive impact marketing principles, empowers your audience and drive positive change
03
Refine your leadership skills and show up with confidence
Embrace digital leadership by recognising the limiting beliefs you need to get over with and life skills you need to build
04
Build insight-driven personas to attract your community
聽Identify what聽drives your audience聽with聽behavioural economics聽to fully understand how you can connect with them in less time
05
Embody your unique social media archetype
Show up authentically on social media with impactful content聽that will leave a lasting impression by understanding user intent
06
Become a master of content systems and save time
Hack your workflow by working smarter, not harder. Make the most of content marketing with a proven repurposing system
07
Redefine the way you approach sales to harness growth
Apply sales principles to help you shape a winning marketing strategy
08
Create lasting relationships with your audience to foster loyalty
Implement relationship-driven聽marketing funnels聽to create long-lasting bonds with your superfans
09
Create marketing operating systems
Create your personalised operating systems and become a scientist by learning how to run insightful marketing experiments
10
Refine your copywriting skills
Craft powerful stories that will engage your audience and connect with them on a deeper level
11
Master SEO for consistent traffic and boost discoverability
Audit your current SEO practices and set new powerful habits that are rooted in user behaviours
12
Use community design and turn your audience into advocates
Embrace advocates and ambassadors in unique ways through community design
13
Graduation night: present your marketing plan
Pitch your winning ideas to learn how to present to fellow students and a panel of experts
Head teacher
Fab is an award-winning entrepreneur, supporting people making a positive impact through their marketing and is the founder of Alt Marketing School. Featured in The Next Web, Business Insider her passion lays in positive impact marketing and messaging.
She leads our students through the 8 weeks of the certification teaching a variety of classes and hosting panels, office hours and co-working.
Jess is a social media content strategist who supports service-based providers. She teaches about creating engaging, purpose-led content that leads to significant conversion results.
Ren is a strategy consultant who specialises in purpose-led communications. She attended Cambridge Judge Business School鈥檚 Social Venture鈥檚 Incubator and supports our students tapping into their leadership skills and set powerful goals.
Veronica is a CIM-qualified marketer and an ILM-certified mentor with over a decade of experience working with start-ups and growing businesses. She guides our students through relationship-driven funnels.
Khaleelah is passionate about everything SEO. Awarded 2021 Digital Woman of the Year, 2021 WomenInTech 100 winner, and winner of the 2018 Next Women Pitch Competition, Khaleelah has a PhD in emerging media and an MBA.
Chelsea is a business consultant and strategist, avid networker & connector and champion of collaboration over competition. She helps students in finding business clarity, confidence and growth through clear & concise strategies & development.
Hannah has over 14 years of digital experience - both agency side and in-house. Hannah has worked for some big brands including Time out, Match.com, BA, P&G, and Microsoft and is passionate about organic content marketing and repurposing practices.
9.1
(17 ratings)
Get your certificate of completion
Read out FAQs for full requirements in order to receive our certificate of completion.聽Download聽and聽showcase聽your new qualification on聽LinkedIn, your portfolio, CV and wherever you want to practice some聽healthy聽bragging.
Making marketing better together
Join the most welcoming community on the internet, and connect with experts and fellow marketers who share your vision of making marketing better.
Request company funding
Most companies appreciate it if employees want to improve their industry skills and are happy to pay for courses such as this one.
Advance your career, improve credibility and drive results
Many company's have a Personal Development budget allocated for each employee, this would be a great opportunity for you to use yours to improve your marketing skills.
Download our ready-made template
To help you with requesting reimbursement, we listed the course benefits to you and your company so it's easy to ask for funding to your manager.聽Click here to create a copy of the proposal template.
Join an inclusive network of marketers from all walks of life ready to step into their rightful positions as leaders and champions of purpose