Cohort 5

Design an entire lifecycle marketing strategy in one week. 
And then ship it in 90 days or less.          


Drew Price

Instructor


Lifecycle 0 to 1 - Master the Buildout

Grammarly

Restream

The Home Depot

Yohana

What’s the biggest threat to Lifecycle Marketers today?&nbsp; The scope is HUGE and teams are lean. Plus, priorities are always shifting, so driving impact across the entire lifecycle is a moving target.&nbsp; So, Let's Improve Your Prioritization Habits &amp; Increase Your Tempo I'll teach you how to design and build a scalable lifecycle marketing foundation across all areas: activation, engagement, monetization, winback, sentiment, etc without losing sight of the big picture.&nbsp; By Simplifying the Complexity I'll share practical frameworks and methods that I've developed and used over and over again with clients when building out their programs. You'll learn how to set success metrics, decide on channels, and then how to effectively force rank your ideas so you are optimizing for true business impact. And finally, after organizing what needs to be done, we will focus on how to quickly implement all of your ideas in production (without killing yourself) and when and how to effectively run A/B tests to maximize potential learnings and impact.

Designing Lifecycle & CRM programs can be overwhelming

You are an early to mid-level DRI and want to build a scalable 1.0 Lifecycle that drives results beyond opens &amp; clicks.

You want to overhaul or enhance your existing Lifecycle to drive better business results because the current foundation has gaps.

You want to up-level your strategic, collaboration, &amp; production skills to build confidence &amp; help with career development opportunities.

Who is this course for

What you’ll get out of this course

You'll learn a practical &amp; proven approach that Drew uses for his own clients to plot out programs and automations for activation, retention, engagement, monetization, winback and any other lanes you desire, without skipping a beat.

Become a Master at Zooming Out and Designing Multiple Lifecycle Lanes (and Channels) at Once


It's one thing to come up with a bunch of ideas. It's another thing altogether to scrutinize those ideas based on projected level of impact. I'll help you avoid making poor investments and ensure the cream rises to the top.

Get Better at Prioritization and Estimating Impact


In an ideal world, you have a lead DRI for strategy, copy, design, and implementation. In reality, there could be as few as two-three of you wearing multiple hats. Either way, this course will create a new muscle and help you see what you're truly made of.

Stress Test How Quickly Your Team Can Create & Implement a Large Scope of Work 


There are a few practical, low-effort tips we'll go over that bake in AB testing from the get-go. This approach will increase learnings and help you combine foundation building with optimization in one track of work.

Improve Results & Learnings w/Only 10% More Effort on the Creative & Automation Side


<ul><li>Principles &amp; Goals Overview</li><li>High-Level Method Explanation</li><li>Detailed Walkthrough of Plotting&nbsp;&amp; Prioritization</li><li>Live Demo of 2 Sample Businesses (collaborative)</li><li>KPI Assignment (Breakout)</li><li>Discuss Day 2 </li></ul> TLDR: Day one is all about learning the nuts and bolts of Drew's method; including how to plot out &amp; force-rank all of your ideas

Day 1 - Drew Will Teach his Methodology & Will Demo (Collaboratively w/students) Several Example Businesses


<ul><li>HW Continues into live session</li><li>Periodic Q&amp;A + Break-Out Sessions</li><li>Final Q&amp;A Around Plotting, Methodology, and Prioritization</li></ul> TLDR: Day 2 is a live working session where you get to make meaningful progress on your HW assignment and get direct feedback from Drew.

Day 2 - Live Working Session + Q&A


<ul><li>Detailed Walkthrough of Production Process &amp; Phased Approach</li><li>Best Practices for Maximizing Copywriting &amp; Design Impact (how)</li><li>Discuss Taking a Journey-First and A/B-Testing First Mindset</li><li>Final Q&amp;A</li></ul> TLDR: Day 3 is where you'll learn how to take action on everything and complete implementation on your lifecycle w/in 90 days.

Day 3 - High-Tempo Production & Implementation Best Practices


Course syllabus

Ex-Growth @ Grammarly | Advisor @ Airtable, Canva, Oyster, Whimsical, Flo & others


Sr. Marketing Ops Analyst @ Zapier & Co-Founder @Really Good Emails


What people are saying


Meet your instructor


<ul><li>Methodology Presentations &amp; Demos by Drew (Tue/Th)</li><li>Co-Hosted by Joey Rubin (ex-Reforge)</li></ul>

Monday: Session 1

After Tuesday's session, you'll be given HW which will continue into Wednesday's live working session. This is so you can complete your 1.0 design in ~ one week and move on to production &amp; implementation after the course ends.

Wednesday: Your Lifecycle Project Working Session


I will offer two follow-up office-hours sessions for any students who have lingering questions or blockers after the live course has completed.

Continuing Education Office Hours


Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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