2025 Feb 2

Master positioning yourself, your team, and your ideas. Be understood, trusted, believed, and appreciated.


Evan LaPointe

I founded several companies. Sold the last one to Adobe. Now, I help people win.

How to Sell Yourself & Your Ideas: A masterclass on reputation and influence.

Apple

Google

Stripe

Adobe

What would it mean if you had significantly more presence, if you felt truly understood, if you had powerfully-influential skills, and if you could effortlessly tailor those skills to different types of people and situations? This course is about finding clarity and enabling all of these things, all built upon the foundation of how the human brain actually works. If you saw me on Lenny's Podcast, you know that my work is based on science, not theory. Selling yourself and your ideas, being understood, gaining trust, and being more fully appreciated doesn't have to be a mystery, and you don't have to trust someone's personal theories and experience. Science holds the answers, and they are crystal clear, extremely effective, and they start helping you become more influential immediately. Here's what most people miss...There are two distinct levels to influence. Every idea you will ever try to sell at the micro level depends on how well you've sold yourself at the macro level. Most people's struggles aren't just a lack of technique in selling ideas...they're even bigger. They haven't properly sold themselves, first. The Macro LevelWhen you're explaining who you are, why you are effective, giving your elevator speech, sharing a presentation about your team's capabilities and value, meeting people for the first time, or interviewing, these are all examples of selling yourself at the macro level. Success at the macro level is how you create relationships, build trust, and teach people whether or not to listen to your ideas. Done well, it gets you opportunities, jobs, promotions, establishes your leadership identity, and establishes a clearer understanding of what you can really do, so you are valued and people feel you are always worth listening to. If you've ever felt misunderstood, that you or your team are under-appreciated, or if you've been unable to stand out in interviews or sales, it's because of these bigger challenges with your macro positioning. It's something this course will teach you to do masterfully, using simple and comfortable ideas that get through to people. The Micro LevelWhen you're in meetings, debates, pitching ideas, trying to warn people of issues, pushing on prioritization, and more, you're selling your ideas at the micro level. Success at the micro level is how you get people saying yes to ideas, approval to move ahead with plans, it's how you influence decisions, and it's how you effectively warn people so we avoid mistakes. Success at the micro level is where every bullet on your resume comes from. It's how your projects get approved and funded, how your requests for budget and team get fulfilled, and even how basic things like feedback and warnings are taken seriously and acted upon. If you've ever felt like your ideas, warnings, or points aren't getting through, that you aren't taken seriously as a presence in the room, and that you were unable to influence decisions and help the team avoid mistakes, it's because of this micro influence. These are skills this course will you show you how to master. Why is selling yourself so hard? Everything starts with this simple question. The first step in moving forward is realizing that this is not "easy." You are not missing a few tips and tricks. You are not missing a basic presentation template or flow. Selling yourself and your ideas requires an actual competence and skillset, and this course builds that competence in a uniquely-clear and efficient way, cutting through the noise of everyone's theories and getting right down to the real challenge you face: how to truly connect with people's minds. Brains are not designed to be sold to. They are designed to go through a series of steps that evaluate whether or not to pay attention and how to evaluate you and your ideas. To be effective, you need to truly understand these steps because they reveal how to put the brain on your side. You will then be working "with the grain" of the human mind instead of working against it And on top of that, others people's brains work very differently than yours. You are going to work with a range of different types of people, and you must understand how they think and what makes their mind unique before you can be successful with them. What works for one type of person doesn't work for another, so you need to learn how to change gears and adapt your style to different types of thinkers. What's different about this course? What makes this course different than anything else out there is we are going to explore what is actually happening in the human mind, giving you a crystal clear blueprint and genuine mastery instead of just tips and tricks.

A science-based, hyper-effective toolkit


People whose jobs and careers depend on influence and being understood: - Leaders &amp; Managers- Product Managers- Analytics, BI, &amp; Insights

People who feel they have a lot to offer, but struggle to get through, want greater presence, and want to learn how to 10x their confidence.

People who are actively interviewing or who want to excel the next time they do. ﻿Stand out from the crowd.

Who is this course for

What you’ll get out of this course

This course will continue helping you through the journey of maximizing your professional potential.

A resource you can keep revisiting


You will understand other people's minds, find the best ways to connect with them, and become more confident in your interactions. You won't feel so confused and frustrated by people's reactions and behavior. You'll know what to do.

No more confusion


You'll know how to get others to actually understand what you do and why it matters. Learn how to position yourself properly in people's minds so they value you and what you have to contribute. Put an end to people questioning what you do or questioning your value.

Be understood, and valued


If you are in product, engineering, design, analytics, customer success, or a number of other fields that are influence-based, it's hard for your team to thrive if the broader business misunderstands you and the value you produce. We will clear that up with powerful branding.

Position your craft, your team, and its brand properly


Once you are properly positioned and understood, you'll have a platform to make your ideas more compelling, your warnings more convincing, and your everyday interactions cultivate a reputation that works as an asset instead of a liability.

Find success in ideas, warnings, and everyday interactions


I coach many people who are high-impact professionals, but their humility comes across as uncertainty, causing a number of issues with their influence. You'll learn how to convey authentic confidence instead of artificial bravado.

Gain confidence and presence in front of executives (or anyone)


Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

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Meet your instructor

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Friday, November 8th


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Weekly projects

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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