Cohort 1

This course teaches you how to adapt your UX research and design practices to deliver AI-based functionality.


World-renowned Leader in UX and Design

Center Centre – UIE

Jared Spool

Guides UX professionals on delivering well-designed products and services.


UX & Design for Today's AI Functionality

Ensure that every new AI capability your organization delivers improves the lives of our users and customers.


AI is changing everything, and it’s currently impossible to imagine a world without it. The romantic viewpoint speaks to all the new things we’ll do with it — how it’ll make all our lives so much better. Yet there is still a lot of work to be done to make AI live up to its full potential. UX and Design can (and should) play a substantial strategic role in how AI is infused into our organization’s products and services. How do we ensure that every new AI capability our organization delivers improves the lives of our users and customers? We can’t let AI be something that just happens to our products. It needs to be something intentionally designed, in a way that respects its limitations, while delivering exceptional experiences to the people we design for. Section 1: Delivering Strategic UX &amp; Design into the AI WorldAI presents a critical opportunity for UX and Design to become strategic players within your organization. You’ll need new UX and design leaders to ensure that every new capability improves people’s lives, while delivering innovative value back to your organization, which is how you’ll realize AI’s full potential. Section 2: Bringing on AI Value through Intelligent UX &amp; DesignYour organization will realize the value AI brings when your products and services exceed your customers’ expectations, anticipate your users’ needs, and eliminate the burden and toil of unnecessary work. Discovering and designing for these opportunities will strengthen your team’s UX and Design efforts, growing your influence and cementing the perception that great user experiences deliver value. Section 3: The Strategic UX &amp; Design Process in an AI WorldYour team will need a process that supports the demands AI places on your users’ experiences. Unfortunately, your team’s pre-AI UX processes will likely struggle to keep up with the sophistication and intricacies of this new world. You’ll need new skills, practices, and perspectives that’ll reveal exciting customer innovations, demonstrate and communicate your team’s value, and create a vivid and compelling vision of future user experiences. This course teaches you how you’ll need to adapt your UX and design practices to deliver AI-based functionality.You’ll receive solid frameworks and multiple thinking models that you can apply in your real-world projects. The sessions cover everything from understanding AI’s true capabilities and limitations to adopting a problem-first mindset when designing AI-driven solutions. You’ll learn about specific frameworks that give hands-on help to structure UX strategy and ensure AI functionality delivers measurable value to your users, customers, and, through their delight, to stakeholders in your organization. This course offers a well-rounded and actionable approach to integrating UX strategy into AI initiatives. This course is for UX professionals who need a realistic understanding of how to apply AI in today’s world.We avoid all the hype about what AI will do in the future. You’ll learn techniques, practices, and perspectives for addressing the challenges of delivering valuable AI functionality while accounting for the flaws that come with today’s AI limitations and constraints. Take this course if you want to be immersed in reality, not hype and fantasy. - o - o - o - A note to our out-of-work colleagues: We see you and want you to get the skills you need to land a new position and thrive once you get there. Therefore, we’ve set aside a limited number of registrations for folks who are between work. Use the promotion code Unemployed199 to sign up for $199. (Please don’t use this discount if you’re employed. This discount is only for those folks who are struggling in today’s job market.)

UX & Design in an AI World: Strategic Fundamentals

Experienced Product and UX leaders who are now building and designing AI capabilities into their products and services.

Senior UX and Individual Contributors who want to take a leadership role in their org to ensure that UX is given attention with AI efforts.

Professionals ready to drive strategic thinking throughout their org on how to implement and deliver innovative, high-quality AI-infused UX.

Who is this course for:

What you’ll learn from each topic:

<ul><li>Demonstrate that AI’s most significant value lies in improving customer lives.</li><li>Deliver strategic innovation to your org in a world where AI still has severe limitations.</li><li>Make UX a top priority for product and development teams who are heads-down on delivering new AI capabilities.</li></ul>

Topic 1: Delivering Strategic UX & Design into the AI World

<ul><li>Map AI capabilities against the Kano Model to identify customer expectations, capability payoffs, and opportunities to delight customers.&nbsp;&nbsp;</li><li>Eliminate user resistance to change while ensuring that new capabilities are made intuitive to new and existing users.</li></ul>

Topic  2: Bringing on AI Value through Intelligent UX & Design

<ul><li>Upgrade your UX research practices to uncover where AI provides competitive value.</li><li>Measure the success of your AI efforts and the progress of your team’s delivered value.</li><li>Paint a vision of how AI improves your users’ lives, motivating your Product and Dev peers to prioritize UX.</li></ul>

Topic 3: The Strategic UX & Design Process in an AI World

In-depth examples and strategic UX concepts focused on designing for AI.

5 Hours of Recorded Lecture

Go back to course content and recordings whenever you need to.

Program Lifetime Access

Ask questions and share insights with like-minded professionals.

Community of Peers

Share your new skills with your employer or on LinkedIn.

Certificate of Completion

Course syllabus

Price increases on 11/20/25 to $399.Enroll now and save $150.

The topic lectures go beyond tactics and tools, focusing on strategy and outcomes. Each topic features recorded lectures accompanied by notes and resources.

3 Strategic Course Topics

Have your questions answered live by Jared Spool.

3 Live 90-minute Q&A Sessions


Jared’s five hours of lectures are available to watch anytime. We will also post the Q&amp;A session recordings, so you can go back and listen to Jared’s answers to everyone’s questions.

Everything is Recorded

The course includes recordings and notes from our Lightning Talks:&nbsp; <ul><li><a href="https://maven.com/p/52f586/how-ai-will-bring-on-a-ux-resurgence?utm_medium=ll_share_link&amp;utm_source=instructor" rel="noopener noreferrer" target="_blank">﻿How AI Will Bring On A UX Resurgence</a></li></ul> <ul><li><a href="https://maven.com/p/b7f14b/the-best-ux-metrics-for-ai-based-functionality" rel="noopener noreferrer" target="_blank">The Best UX Metrics for AI-Based Functionality</a></li></ul> <ul><li><a href="https://maven.com/p/644cd0/why-designing-for-gen-ai-is-different?utm_medium=ll_share_link&amp;utm_source=instructor" rel="noopener noreferrer" target="_blank">Why Designing for GenAI is Different</a></li></ul>﻿<ul><li><a href="https://maven.com/p/485f48/designing-valued-ai-functionality?utm_medium=ll_share_link&amp;utm_source=instructor" rel="noopener noreferrer" target="_blank">Designing Valued AI Functionality</a></li></ul>

Lightning Talks

The Difference: Strategy Over Tactics

Meet your instructor...

People say about learning from Jared...

This course goes beyond tactics and tools, focusing on strategy and outcomes.

Content Focused on Strategic Thinking

The course includes the notes and recordings for both of the recent Lightning Talks,&nbsp;<a href="https://maven.com/p/52f586/how-ai-will-bring-on-a-ux-resurgence?utm_medium=ll_share_link&amp;utm_source=instructor" rel="noopener noreferrer" target="_blank">﻿How AI Will Bring On A UX Resurgence</a> and <a href="https://maven.com/p/b7f14b/the-best-ux-metrics-for-ai-based-functionality" rel="noopener noreferrer" target="_blank">The Best UX Metrics for AI-Based Functionality</a>

Includes Resources

Join a community of like-minded individuals who share your desire to grow their strategic leadership skills. Jared will lead the group every step og the way.

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Price increases to $249 on Friday, July 18 at 10am ET.Register for $199 today.

Frequently Asked Questions

Ensure that every new AI capability your organization delivers improves the lives of our users and customers.

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