2 June 2025 - Advanced AB

Learn advanced A/B-testing topics from a world-leading expert. Ten topics in three days of 2 hours each.

⚠️ Warning: Advanced course 

Author of best-selling A/B testing book

Microsoft

Airbnb

Amazon

Dr. Ronny Kohavi

Technical fellow and VP at Microsoft & Airbnb, co-author of A/B testing book

Advanced Topics in Practical A/B Testing

Learn from a world-leading expert advanced topics in A/B testing.
Ten topics in three days of 2 hours each.

** Warning: Advanced course *

We will cover advanced topics, not typically addressed in courses and books, and leave significant time to interact and answer questions. Classes are small: usually about 15 people attending live. The course assumes you already took https://bit.ly/ABCourseRonKohavi or have equivalent knowledge.

Improve your A/B testing capabilities

Data science managers and scientists who understand the basics of A/B testing and want to better understand advanced topics

Program managers who want to advance their understanding of A/B testing

Who is this course for

Designed as a follow-on to the flagship course: https://maven.com/kohavi/abtesting

Take that course first, or have equivalent knowledge

Follow-on to flagship course

Good understanding of p-value misconceptions, statistical power, OEC.

Statistics of A/B Testing

What you’ll get out of this course

We will review and discuss practical advanced topics.Click "Expand all modules" in the Course Syllabus below to see the details.

Review advanced topics

We allocate time to discuss your own questions

Discuss your own questions

This course assumes you have taken <a href="https://bit.ly/ABCourseRonKohavi" rel="noopener noreferrer" target="_blank">https://bit.ly/ABCourseRonKohavi</a> or have equivalent knowledge.

** Warning: prior knowledge assumed

Go back to course content and recordings for at least 6 months (no plan to remove access)

View recordings

Stay accountable and share insights with like-minded professionals.  Join the LinkedIn alumni group

Community of peers

Share your new skills with your employer or on LinkedIn.

Certificate of completion

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Founder & Experimentation Consultant, JOSI

Manager, product experimentation & Analytics, FanDuel

What people are said about the EXL 2024 workshop (precursor to this class)

100% Customer Satisfaction Guarantee

Executive at Microsoft, Airbnb, Amazon, author of best-selling A/B testing book

Meet your instructor

Monday, Tuesday, and Thursday

Your opportunity to ask questions about the course material or anything else related to experimentation

Optional Q&A

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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Learn from live sessions