Cohort 2

Launch your Fractional Leadership Consultancy using Mike's Playbook that he used to 2x income, work 50% less- while providing outsized value

Mike Gaudet

Principal, Eighty Twenty CMO

Launch Your Successful Fractional Leadership Consultancy in 7 weeks

Benevity

Neo Financial

Fractional Leadership (if done well) can unlock outsized-value for both clients and you. For clients, 'outsized-value' means generating a short, medium and/or long-term Return-on-Investment (ROI) by collaborating with you that outperforms all other possible investments for their business. For you, 'outsized-value' means step-change (not just incremental) improvement in the amount you work, when you work, how you work, what you work on and/or how much you are compensated for this work. To do this, a holistic approach that takes into account both goals/constraints, as well as outcomes (outsized-value provided) is needed. In this course, Mike opens up his Playbook to you on how he built up his successful Fractional Leadership Consultancy (www.eightytwentycmo.com) from the ground-up. Learn, step-by-step, how Mike: 1) Approached goals/constraints holistically to set the foundation for creating a better life2) Identified the very specific HyperNiche that he knew he could add outsized-value to3) Created a value proposition that made him the 'only choice' for prospective clients4) Leveraged his existing network to refine his service offering while at the same time creating advocates that spotted opportunities for him5) Signed and provided-outsized value to his first client, while creating a foundation to more easily land his next client6) Grew/scaled his Fractional Leadership Consultancy to achieve even more ambitious goals while respecting his constraints More than that, you'll also benefit from learning about the missteps that Mike made over his 4 years as a Fractional Leader, so that you can avoid these mistakes and get to success even faster. Students will also benefit from being a part of this tight-knight Community of Fractional Leaders. This Community includes those members of your Cohort - as well as those alumni from previous course Cohorts. These peers will help troubleshoot, advise and support during the course and, even more importantly, Cohort-Specific, and All-Cohort Slack channels provide ongoing source of support (and referrals) well after the course is complete. Finally, you will be able to truly differentiate yourself in the growing industry of Fractional with a solid, trusted and proven credential (course certificate) that demonstrates the thoughtfulness of your approach and your commitment to providing outsized-value. Feel free to visit Mike's LinkedIn Profile to find out more about his career and Fractional Leadership Consultancy: https://www.linkedin.com/in/michaelcgaudet/ *NOTE THAT A MAXIMUM OF 10 STUDENTS WILL BE ACCEPTED INTO THIS COHORT TO HELP ENSURE THE HIGHEST-VALUE EDUCATIONAL EXPERIENCE - SO APPLY SOONER RATHER THAN LATER* It is probably helpful to understand the outsized-value that actual students experienced from the course, below are the actual insights provided by students to a third-party researcher (also see named testimonials and ratings further down the page): “This is the kind of course that could easily help you 50x your consulting revenue” “Resources have already paid off for me, MSA and SOW are already in play” "Input from the cohort was really helpful, we were able to build off of each other” “Each of us was in a different domain, so it was good to connect and get differentperspectives” “Great having access to all the materials and recordings, I intend to go back and refine”

Create the life you want by doing impactful work that you love.

Director/VP/Executive-Level professionals of ANY discipline/industry currently working full-time who want to move into Fractional Leadership

Current Fractional Leaders of ANY discipline/industry who want to quickly refine and improve results for their current Practice

Current Director/VP/Executive-Level Consultants of ANY discipline/industry who want to quickly and successfully pivot into Fractional

Who is this course for

What you’ll get out of this course

Establishing HGCs is the essential first step towards creating a Fractional Leadership Consultancy that will enable the life you truly want.

Your Holistic Goals/Constraints (HGC) that will improve your life

Knowing your HN enables you to focus on those companies where you can both provide outsized-value to and rationalize a top-of-market investment from.

Your well-defined HyperNiche (HN) that you can confidently provide outsized-value to

The OCVP allows you 'turn the tables' in meeting with prospective clients, unlocking faster time-to-signature and higher closed-won rates.

Your ‘Only-Choice’ Value Proposition (OCVP) that wins deals
 

The ICGTM allows you to bring a service offering to market that you know will resonate - while, at the same time, creating a 'Sales Team' from your existing network.

Your Iterative & Collaborative Go-To-Market (ICGTM) Plan to get in front of the right people

The first client is the hardest to land and the most important to provide outsized-value to - the WOV Plan ensures that you know what to do to achieve both these tasks.

Your Win & Outsized-Value (WOV) Plan to quickly land (and provide outsized-value to) your first client 

The GS Plan lays out your approach for landing your next clients, systematizing your approach and establishing even more ambitious life-changing HGCs for Years 2 and 3.

Your Growth/Scale (GS) Plan for your Consultancy to achieve your longer-term HGCs

All of the above components in one place, with a coherent narrative thread applied and a clear plan for how to utilize this invaluable asset to achieve your HGCs.

Your 3-Year Fractional Leadership Consultancy Strategy that pulls it all together

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

What people are saying

Meet your instructor

1.5-hour live Sessions will take place every week on the same day/time for 7 weeks. Sessions are used to answer any outstanding questions from the Lecture Recording and collaboratively review Assignments, which are the building blocks for your Fractional Leadership Consultancy.

1.5 Hour Live Sessions (7) - 10.5 Hours of Instruction Total

Watch the Lecture portion of the course asynchronously during the week - whenever you have time to do so :)! The Lectures introduce and explain core concepts, as well as provide guidance on completing the Assignment for the week which will be collaboratively reviewed/discussed.

1.5 Hour Recorded Lectures (6) - 9 Hours Total

Assignments in Weeks 2-7 are designed to provide you with what is necessary to successfully launch your Fractional Leadership consultancy: 1) HGC Statement, 2) HN Statement, 3) OCVP Statement, 4) ICGTM Plan, 5) WOV Plan, 6) GS Plan and 7) 3-Year Fractional Leadership Strategy

3 Hours of Weekly Homework Assignments (6) - 18 Hours Total

From Weeks 2-6, you'll be paired with a current or previous Cohort member for an informal, get-to-know meeting. Deepening relationships with fellow (or former) Cohort members is consistently rated as one of the best value-adds of the whole course - these meetings make it easy!

45-Minute 1:1 Cohort Get-To-Knows (5) - 3.75 Hours Total

Other than the 1.5-hour Sessions from 9am-10:30am MT (GMT +7) on the same day/time each week, Lecture Recordings and Homework Assignments can be viewed/completed whenever is convenient for you.

5.5 Hours (Approximately) of Weekly 
of Time Commitment - 42 Hours Total

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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