Simple Clarity - February 2025

If customers don’t “get” your brand, they won’t buy. Learn how to describe your business so they instantly say, “I need this!”

Robyne Adams

Brand Strategist and Head of Product @ Sticky Branding

Simple Clarity: Get Customers to Instantly Understand and Want Your Brand

Your customers don't have time to figure out what you sell. If you can't explain your business in 10 words or less, you're losing sales. This 2-week sprint is about finding the perfect words to describe your business so customers instantly understand why they need you. We'll show you how to craft a simple, powerful message that stops them in their tracks and makes them say, "I need this!" What you'll walk away with: ✍️ A one-sentence description of your business that sells.💪 The confidence to talk about your brand anywhere: online, in person, or on social media.🧰 A toolkit to make your message stick, no matter the audience. We’re teaching one of the most powerful tools in Sticky Branding’s consulting playbook. Based on a decade of research with real boots-on-the-ground experience and case studies, this sprint gives you the exact framework to create a message that makes customers stop, listen, and act. With live lessons, coworking sessions, and practical tools and exercises, you'll simplify your brand message so that customers instantly get it.

Find the Perfect Words to Make Customers Say, "I Need This!"

Business owners or entrepreneurs&nbsp;who struggle to explain their business clearly.

Marketing professionals ready to simplify and amplify their brand messaging.

Anyone whose brand gets lost in the noise and wants to make a stronger connection with customers.

Who is this course for

What you’ll get out of this course

Craft a one-sentence description of your business that resonates and sells.

Make your message clear and compelling.

Simplify your message so customers instantly “get it” and choose you.

Stand out in a crowded market.

Easily explain what you do—on your website, in person, or on social media.

Gain confidence in every sales conversation.

Work through guided exercises, live coworking sessions, and reviews to perfect your clarity statement.

Tools and real-time feedback to refine your message.

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

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Meet your instructors

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Tuesdays & Thursdays

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May 7, 2022

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Weekly projects

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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