Cohort 1

Cut analysis time in half and uncover more powerful insights—without sacrificing quality or trust in your work.

Caitlin Sullivan

AI Customer Research Analysis for Designers, Researchers and Product People

Volvo

LEGO® 

YouTube

ManyPets

Soundtrack

You’re sitting in front of a mountain of raw feedback—interview transcripts, survey results, and customer messages from multiple sources. Your brain is fried from collecting it all, but the real challenge hasn’t even started yet: turning that pile into clear, actionable insights. Stakeholders are emailing:👋 “Where’s the analysis?”👋 “When can we share this with the team?”👋 "We need to decide about [product change] NOW." You've been trying to use AI to speed things up, but it gave you results that didn’t feel reliable. Vague themes, out-of-context quotes, or flat-out fake "user insights." You have a constant fear that it missed something critical that *you* would have found. And after all the time spent, you decide to re-do the analysis manually anyway. Sound familiar? I’ve been there. 🙋‍♀️ If you’ve felt stuck in endless ChatGPT loops, redoing AI’s work, or wondering if there’s a better way—this is for you. With the right knowledge and systems, AI stops being such a gamble. As a result of taking this course, you will cut your analysis time measurably, without sacrificing the quality of your work - ✅ Turn piles of feedback into insights in a fraction of the time. ✅ Prompt AI to deliver results you can stand behind, so you can actually trust it to support you. ✅ Build your own best-fit system for analysis that’s fast, scalable, and repeatable—without sacrificing depth. ✅ Figure out which tools and workflows work best for specific research tasks. ✅ Present findings that capture stakeholders and clients—going beyond themes to opportunities others miss (and written in language that feels like it's just for them). ✅ Make better use of tools you *already have* in your team, and cases for adopting other tools. Why trust me? I've run AI training with teams at FAANG companies and top scale-ups. My newsletter subscribers from companies like Shopify, Spotify, Lufthansa Airlines, Namecheap and more rely on my AI guidance for their team's decisions. I've run 500+ hours of tests with 70+ individual AI tools in customer research tasks. As a result, I’ve cracked what makes the most difference when using AI for research.

Does this sound familiar?

You're a Designer, Researcher or Product person spending hours digging through customer input, searching for insights that matter.

You’re expected to deliver actionable insights for product decisions fast, even when research isn't even your "main" job.

You’ve tried AI tools, but the results feel “meh.” Instead of saving time, they create more work -- and you're back to doing it yourself.

Who is this course for

What you’ll get out of this course

🏗️ Create a repeatable AI-powered workflow for uncovering relevant insights.🎯 Use my frameworks and guides to identify your challenge areas and integrate AI in your best places.〰️ Learn to use entry level agents for connecting AI tools in cohesive workflows.

Build an AI Analysis System That Delivers 2-3x Faster

⏳ Master specific prompting tactics that pull out the details in analysis that matter to you.⚡ Trigger AI to understand your needs, so days of tedious work turn into minutes of focused effort.🕵️ Learn where to implement systematic quality checks efficently.

Gain Speed Without Sacrificing Quality

🛠️ Discover which AI tools are best at different tasks, including clear tutorials and test recordings.🎯 Learn my framework for assessing tools during free trials, so you never waste time and money.🧱 Find your minimum viable "AI stack" from my database of 115+ tools.

Finally Choose the Right AI Tools 

🎯 Learn to get deeper output than simple thematic analysis.💡 Spot the opportunities hiding in your data that a single human might overlook.

Uncover Hidden Opportunities + POVs

🚀 Get unblocked in your own specific analysis processes🤝 Receive answers to your questions about unique work challenges

Get Personal 1:1 Coaching 

📊 Learn the right AI tools to generate polished, professional reports.🎯 Apply my tested prompting tactics to personalize insights for your stakeholders.

Create Reports With Less Effort

🪜 Use my framework and structure for running fast, consistent experiments with any AI tool.🏃 Run your own tests faster before a trial period ends (so they're always free).

Run Efficient Tool Experiments

🌟 Fast-track learning when and how to best apply AI from my 100's of experiments.💆 Reduce overwhelm by knowing where you can eliminate tasks with AI.🙋 Become your team's or client's valued advisor on AI for customer research.

Get Confident about AI Decisions

🧠 Program AI to challenge your assumptions and sharpen your judgment.🔍 Spot hidden biases in your analysis and uncover perspectives you might have missed.

Develop a Partner for Reducing Bias

🧩 Apply what you've learned about dissecting your own process🤖 Create an agent that does analysis the way you want it to.

Build Your Own Agentic Workflow

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Chapter Lead User Research at Lufthansa Group

Head of UX Research & Design at ManyPets, ex-Typeform

What my clients say

Meet your instructor

New course content will be dropped weekly on Tuesdays at 12:00 Noon Central European Time.

Weekly Content on Tuesdays

As part of this course, I want to give you as much 1:1 advising as I can to help you *finally* adopt AI in Analysis and Insights processes. Please note that I will only be reviewing your communication and replying during these times.

1:1 Advice Mondays through Thursdays

Course Schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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