Cohort 4

Create persuasive, habit-forming, and immersive experiences with the world's most actionable behavioral design framework.

John Gusiff

Massimo Ingegno

David McCann

Zac Fitz-Walter

Behavioral Science for Product and User Experience Design

Food and Agriculture Organization

Honda

Disney

Canada Goose

Philips

The make it toolkit is the world's most comprehensive framework grounded in hundreds of books and research insights from thinkers, researchers, and practitioners. “Designing for behavior change? This is the ultimate cheat sheet. Almost too good to be true!”— Charley Cramer, Author of The Purpose Myth: Change the World, Not Your Job READY TO MASTER IT? 🎓 🚀 You'll master a proven framework that makes applying psychology in your work work and life as easy as it can be. Structured Learning JourneyWe built the framework we wish we had when we started. Let us take you to a step-by-step journey that will help you connect all the dots. Case Study ExplorationWe are both educators and practitioners. Expect to learn from real world case studies across sectors and industries, both successful and less successful. Hands-on ActivitiesYou will experience hands-on individual and group exercises for you to apply directly the most important psychology principles to your project. Office HoursOffice hours (optional to attend) on weekdays provide an opportunity to clarify concepts, receive feedback and support, and engage with both peers and instructors for enhanced learning. High-Impact&nbsp;Resources.Miss a class? No worries! We provide access to video recordings right after each session. Plus, enjoy 1-year access to all recordings, allowing you to revisit lessons, reinforce your understanding, and continue growing your knowledge.

Unlock the Power of Behavioral Science to Design Better Experiences

Product Managers, Entrepreneurs, and Marketers&nbsp;who want to understand human behavior and how you can persuade, engage, and retain customers

UX Designers or Gamification enthusiasts&nbsp;with or without prior experience who want to level up the psychology side of design..”

Behavior change professionals&nbsp;who are applying psychology insights in the digital space.

Who is this course for

What you’ll get out of this course

Master proven strategies and tactics to design behavior-changing products, services, and interventions.

Learn the 15 behavior change strategies of the Make it toolkit and 100+ tactics

Apply behavioral design principles to create engaging and impactful digital experiences.

Gain hands-on experience with the Make It Toolkit in the context of digital experiences

Learn to design systems that build habits and sustain long-term user engagement.

Discover how to create habits and habit-forming systems

Explore techniques to make experiences more interactive, motivating, and emotionally engaging through gamification and storytelling.

Discover how to create gamified and immersive experiences

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Founder & Editor-in-chief of Smashing Magazine

Director Behavioral Science mPulse Mobile

What's the Make it Toolkit?

Digital whiteboard with the digital version of the Make it Box for remote collaboration

1 - Collaborative Ideation Board

Your downloadable guide to revisit they key concepts, and get unstuck any time you communicate and design

2 - Make it Playbook

Your Make it toolkit Pro. Let me help you do some magic.

3 - MakeitGPT

Tools and templates to make your life easier.

Head of Behavioral Design, Gamification and Behavioral Ecoonomics, medigital GmbH 

Principal UX Designer at GovTech Singapore

Marketing Expert and Cialdini Certified Coach

Head of Business Development, The new Thai Fintech

What people are saying

Meet your instructors

15 Barriers Cards to help you map and understand why your audience does what it does

Frame your problem from a behavioral perspective

with the 15 Strategies and selected 45 Tactics Cards

FInd creative solutions faster

With additional cards for a fun and effective experience and a Facilitator Manual

Do it collaboratively 

*enroll by January 31 to claim YOUR free Make it Box.

Make it Box ($490) - YES, FREE.

Weekly Interactive Sessions

These include unstructured and friendly Office Hours to ask any questions as well as guest instructors for deep dives

Office Hours and Deep Dives

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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