Cohort 2

Learn how to attract your ideal audience and create high-quality content more quickly.

Jason Keath

Co-founder, Social Fresh

Nicole D'Alonzo

TikTok Marketing Course for Business

During this 2-week sprint, you'll learn how to create the TikTok content your audience wants, including tactical video marketing strategies for content process, production and development, audience growth and engagement, the ideal tech stack, and more. All lessons also apply to Instagram Reels and YouTube Shorts.

Stop chasing likes. 
Start building engaged audiences.

Social media professionals managing social or content from a marketing, PR, or comms team.

Business owners or solopreneurs that need to grow an audience and drive customers.

Agency executives supporting social media for multiple clients (and in need of new ideas!).

Creators who want to build an audience and launch a business.

Who is this course for

What you’ll get out of this course

Develop a repeatable social media video creation process that fits your resources

How to produce videos on a regular schedule
 

Create authentic, engaging content that resonates with your target audience.

How to organically gain exposure with short-form video

Track and understand platform trends, while also trend-proving your own video content strategies.

How to manage brand planning with an algorithm of trends that moves so quickly
 

Boring brand? Industry regulations? Create engaging content despite your brand gatekeepers.

How to grow with limitations on creativity 

We've designed each course module so that solo marketing teams with no budget can still learn and implement.

How to do more of it with limited resources and budget! 
 

Have a short-form video plan if TikTok or other platforms become restricted or banned in your country.

Navigate security and government regulation concerns 

We'll review best practices for each technical step of the process.

The best tools, hardware, frequency, and video length

Short-form video is the hottest type of content in today's social media landscape and a chance for your business to gain organic growth and engagement. &gt;&gt;<a href="https://socialfresh.ck.page/tiktok-business" rel="noopener noreferrer" target="_blank"> CLICK HERE TO WATCH NOW</a>

The Business Case for TikTok

Free Training - Watch On Demand

Lilly Pulitzer, Sr Director of Media Promotions and Community

Creative Director, Allebach Communications

What people are saying

Meet your instructors

<ul><li>How TikTok's algorithm affects content visibility</li><li>The 4 types of short-form video</li><li>The TikTok-first Strategy&nbsp;</li><li>Building a back catalog &amp; nailing your niche&nbsp;before going viral</li><li>Overcoming barriers to video production &amp; getting on-camera&nbsp;</li></ul> ﻿Class Project: Scripting with class promptAssignment: Create a ~30-second video with our "hook" prompt

Workshop #1 — Understanding the Algorithm & Building Your Back Catalog 

<ul><li>Defining your niche and brand identity</li><li>Building your Content Compass</li><li>The 3x4 Matrix: The Social Fresh Signature Framework</li><li>Storytelling in short-form videos</li><li>Anatomy of the ideal TikTok video</li><li>Serial, show formats for evergreen content</li><li>Finding your show format and planning your pilot&nbsp;</li></ul> ﻿Class project: Content ThemesAssignment: Episode Outline

Workshop #2 — Your TikTok Brand Strategy & Playbook

<ul><li>Analyzing TikTok trends &amp; challenges</li><li>Best practices for shooting, framing, and lighting</li><li>Editing tools &amp; apps</li><li>Video production workflow (turning ideas into published videos), approvals, and asset management</li><li>Exploring TikTok’s creative tools (sound, music)</li><li>Resource: Content/Asset Tracker</li></ul> Class project: Script Your ShowAssignment: Record An Episode

Workshop #3 — Content Production & Process

<ul><li>TikTok analytics &amp; insights</li><li>Making data-driven decisions to refine content strategy</li><li>Setting measurable goals for growth</li><li>Leveraging UGC, influencer marketing</li><li>Reposting, Reels, and How to scale your TikTok-first Strategy</li><li>Formula 4: Key elements of viral videos</li></ul> Class DiscussionAssignment: Completing Your Back Catalog

Workshop #4 — Analytics, Growth &  Viral Videos

 

Course Syllabus

<ul><li>Presentation with Jason or Nicole</li><li>Group discussions &amp; problem-solving with peers</li><li>Q&amp;A and group discussion</li></ul>

4 Live Workshops: Tuesdays & Fridays ET

<ul><li>In between workshops, you'll research trends, identify your users' needs, and work on the strategy, tactics, and roadmap for growing your short video skills and results. Our team will give feedback on all projects.</li></ul>

Weekly Projects

Instructors are available for extra help and one-on-one support directly after Tuesday workshops. Stay for Office Hours if you have any additional questions or need to get unstuck.

Optional: Office Hours & Production Support

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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