TikTok Marketing Course for Business


(19 ratings)


2 Weeks


Cohort-based Course

Learn how to attract your ideal audience and create high-quality content more quickly.

Course overview

Stop chasing likes. Start building engaged audiences.

During this 2-week sprint, you'll learn how to create the TikTok content your audience wants, including tactical video marketing strategies for content process, production and development, audience growth and engagement, the ideal tech stack, and more. All lessons also apply to Instagram Reels and YouTube Shorts.

Who is this course for


Social media professionals managing social or content from a marketing, PR, or comms team.


Business owners or solopreneurs that need to grow an audience and drive customers.


Agency executives supporting social media for multiple clients (and in need of new ideas!).


Creators who want to build an audience and launch a business.

What you’ll get out of this course

How to produce videos on a regular schedule

Develop a repeatable social media video creation process that fits your resources

How to organically gain exposure with short-form video

Create authentic, engaging content that resonates with your target audience.

How to manage brand planning with an algorithm of trends that moves so quickly

Track and understand platform trends, while also trend-proving your own video content strategies.

How to grow with limitations on creativity

Boring brand? Industry regulations? Create engaging content despite your brand gatekeepers.

How to do more of it with limited resources and budget! 

We've designed each course module so that solo marketing teams with no budget can still learn and implement.

Navigate security and government regulation concerns

Have a short-form video plan if TikTok or other platforms become restricted or banned in your country.

The best tools, hardware, frequency, and video length

We'll review best practices for each technical step of the process.

Free Training - Watch On Demand

Free Training - Watch On Demand

The Business Case for TikTok

Short-form video is the hottest type of content in today's social media landscape and a chance for your business to gain organic growth and engagement.


What people are saying

        We were struggling to just break even on our social campaigns. Social Fresh helped me nail down our main issues. Since then, we’ve seen a massive boom in campaign ROIs, in new customer acquisition, and retention.
Andrew S.

Andrew S.

Body Health, Director of Social Media
        The posts we created from one Social Fresh session are our highest engaging content for the year. 100% of the ideas came from Social Fresh. The content is not only really great, but the speakers walk through how you can do it yourself, so it's easy for you to bring back those strategies and start experimenting.
Amanda T.

Amanda T.

Gate City Bank, SVP of Culture
        Social Fresh is like a social media summer camp for people who live and breathe this… There’s definitely an air of people who are total social media nerds and want to talk about things that other people don’t want to talk about with you.
Eleni M.

Eleni M.

Lilly Pulitzer, Sr Director of Media Promotions and Community
        The team at Social Fresh are incredible partners. They listened to our goals, understood the nuance we needed, and proposed an approach that stayed true to our brand and beliefs. Part of what makes them unique is the range of skills they bring to the table — technical expertise, market know-how, and artistic prowess.
Jonathan D.

Jonathan D.

HubSpot, SVP Marketing
        Jason and Nicole helped show us how great creative is an opportunity to be on the leading edge. They definitely got us going in directions that we wouldn't have pursued if they hadn't brought their insights to the table.”
Michael G.

Michael G.

Credit Karma, VP Marketing
        Social Fresh was the first marketing conference I attended that felt less about celebrity speakers and flashy production, and more about relevant experts actually doing the work.
Nathan A

Nathan A

Creative Director, Allebach Communications

Meet your instructors

Jason Keath

Jason Keath

Co-founder, Social Fresh

I’ve been fascinated by what’s next in technology since I first signed our family up for AOL when I was 12. Less so when we got our first long-distance internet bill.

I was a community manager for the website platform Geocities at the age of 15. I was one of the first people in the world to start running ads on Facebook in 2004. I’m passionate about understanding what’s next in digital.

I put my art degree to work in the agency world in 2006 and quickly became the go-to content and social media person.

In 2008, I went out on my own and worked as a consultant for brands like Chevrolet, Maersk, and Nine West.

Nicole and I met during the early days of Tweetups in NYC and teamed up to bring Social Fresh to life as the original social media conference and consultancy.

Through it all, we’ve realized it’s not always about the hot new technology or following the same trends as everyone else. Your social, content, and media success will come from investing in sustainable strategies.

Nicole D'Alonzo

Nicole D'Alonzo

Co-founder, Social Fresh

I was sold on social media from the moment I discovered its power for social good, during the mid-2000s financial crisis.

Back then, I wanted to do something to help the thousands of people who had lost everything. So, I started using social media to create videos for charities, helping them get found by donors and volunteers to increase their impact.

From this work, I was offered my first official social media position: Launching The Laughing Cow Cheese into social, including the blog and YouTube channel.

Later, I went on to hold high-level social media positions at Porter Novelli and L’Oreal, before leaving to build Social Fresh with Jason.

When I’m not consulting with Social Fresh, I'm shooting IG stories or writing on Substack about mental health, wellness, and tech.

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Course Syllabus


Workshop #1 — Understanding the Algorithm & Building Your Back Catalog

  • How TikTok's algorithm affects content visibility
  • The 4 types of short-form video
  • The TikTok-first Strategy 
  • Building a back catalog & nailing your niche before going viral
  • Overcoming barriers to video production & getting on-camera 

Class Project: Scripting with class prompt

Assignment: Create a ~30-second video with our "hook" prompt


Workshop #2 — Your TikTok Brand Strategy & Playbook

  • Defining your niche and brand identity
  • Building your Content Compass
  • The 3x4 Matrix: The Social Fresh Signature Framework
  • Storytelling in short-form videos
  • Anatomy of the ideal TikTok video
  • Serial, show formats for evergreen content
  • Finding your show format and planning your pilot 

Class project: Content Themes

Assignment: Episode Outline


Workshop #3 — Content Production & Process

  • Analyzing TikTok trends & challenges
  • Best practices for shooting, framing, and lighting
  • Editing tools & apps
  • Video production workflow (turning ideas into published videos), approvals, and asset management
  • Exploring TikTok’s creative tools (sound, music)
  • Resource: Content/Asset Tracker

Class project: Script Your Show

Assignment: Record An Episode


Workshop #4 — Analytics, Growth & Viral Videos

  • TikTok analytics & insights
  • Making data-driven decisions to refine content strategy
  • Setting measurable goals for growth
  • Leveraging UGC, influencer marketing
  • Reposting, Reels, and How to scale your TikTok-first Strategy
  • Formula 4: Key elements of viral videos

Class Discussion

Assignment: Completing Your Back Catalog

Course schedule

4-6 hours per week
  • 4 Live Workshops: Tuesdays & Fridays ET

    Tuesdays (2-3:30p) & Fridays (12-1:30p)

    • Presentation with Jason or Nicole
    • Group discussions & problem-solving with peers
    • Q&A and group discussion
  • Weekly Projects

    2 hours per week

    • In between workshops, you'll research trends, identify your users' needs, and work on the strategy, tactics, and roadmap for growing your short video skills and results. Our team will give feedback on all projects.
  • Optional: Office Hours & Production Support

    Tuesdays 3:30-4:30p ET

    Instructors are available for extra help and one-on-one support directly after Tuesday workshops. Stay for Office Hours if you have any additional questions or need to get unstuck.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
Can I get my company to pay for this?
What’s the refund policy?
Will there be scholarships or financial aid?
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TikTok Marketing Course for Business


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