I’ve been fascinated by what’s next in technology since I first signed our family up for AOL when I was 12. Less so when we got our first long-distance internet bill.

I was a community manager for the website platform Geocities at the age of 15. I was one of the first people in the world to start running ads on Facebook in 2004. I’m passionate about understanding what’s next in digital.

I put my art degree to work in the agency world in 2006 and quickly became the go-to content and social media person.

In 2008, I went out on my own and worked as a consultant for brands like Chevrolet, Maersk, and Nine West.

Nicole and I met during the early days of Tweetups in NYC and teamed up to bring Social Fresh to life as the original social media conference and consultancy.

Through it all, we’ve realized it’s not always about the hot new technology or following the same trends as everyone else. Your social, content, and media success will come from investing in sustainable strategies.

I was sold on social media from the moment I discovered its power for social good, during the mid-2000s financial crisis.

Back then, I wanted to do something to help the thousands of people who had lost everything. So, I started using social media to create videos for charities, helping them get found by donors and volunteers to increase their impact.

From this work, I was offered my first official social media position: Launching The Laughing Cow Cheese into social, including the blog and YouTube channel.

Later, I went on to hold high-level social media positions at Porter Novelli and L’Oreal, before leaving to build Social Fresh with Jason.

When I’m not consulting with Social Fresh, I'm shooting IG stories or writing on Substack about mental health, wellness, and tech.