Cohort 5

Speed up your market success by building a comprehensive PMF plan using the Five Factors Framework 

Anurag Wadehra

Growth Coach & Advisor

Product Market Fit Bootcamp

Google

Top rated by tech founders &amp; product managers from U.S., U.K., Israel and India. ﻿Rated Top 50 Maven Course!-------------- Many early stage companies hustle to find product market fit hoping to get lucky.&nbsp;They launch the tech, get a bunch of early customers - and hope that they find the market.&nbsp;Hustle without a plan, hope without a strategy, doesn’t work.&nbsp; This bootcamp offers an alternative. Master the PMF Five Factors Framework, a market driven structured approach to: 1. Figure out the right customer to target2. Position your product offering, not just tech3. Establish your category point of view4. Lay out your go-to-market pathways5. Assess the key talent you need&nbsp; Tie it all together with a plan ready to test in the market.&nbsp; This cohort-based course includes live teaching, videos &amp; worksheets, peer feedback and solo projects to level up your entire PMF plan.

Gain insights to sharpen your product market fit - and execute smarter

You're an early or growth stage B2B Tech Founder who knows the hustle. You need to speed up your PMF plan for lean times.

You’re a Product Leader that has a product [MVP] in a competitive market - but not enough customer traction yet.

You’re a GTM Leader (Sales or Marketing) with early customers. Though you are not sure of the ideal profile or the best GTM to reach them.

This course is for you IF...

Build a clear PMF plan and execute with confidence

You will have a baseline understanding &amp; score of your current PMF - what's good, what's not. You will uncover key risks in your plan that you should address.

A clear assessment of your current PMF

You will create a sharper company story ready to test with customers, investors or partners - all built around your value hypothesis.

A new customer & company story

You will have a smarter PMF plan ready to test in market that reduces your key risks of failure

An actionable PMF plan - ready to execute

Learn the PMF five factor framework (customer, product, category, GTM and talent).<ol><li>Learn why a structured approach to PMF matters</li><li>Practice the sharp questions to get familiar with PMF Five Factors Framework&nbsp;</li><li>Create your Baseline PMF Scorecard, using the framework&nbsp;&nbsp;&nbsp;</li></ol> PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to score your baseline PMF

Setting Baseline: Find how good is your PMF today

<ul><li>Establish where your product fits in the software (tech) stack</li><li>Map your customer subtypes for buyers and users</li><li>Identify relevant value frameworks for each customer subtype</li><li>Build value drivers for each customer subtype</li></ul>Summarize your Hungry Customer archetype&nbsp; PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to calibrate your CUSTOMER Factor

CALIBRATE: Who is your Hungry Customer?

Define your Magical Product<ol><li>Discover your Brand Insight</li><li>Define your Brand Promise</li><li>Differentiate your Offering</li></ol>Summarize your Magical Product PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to calibrate your PRODUCT Factor

CALIBRATE: What is your Magical Product?

Set and play a New Game in Category<ul><li>Create your contrarian POV</li><li>Define your change criteria</li><li>Paint an inevitable future</li><li>Identify an early adopter segment</li></ul>Summarize your New Game in Category PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to calibrate your CATEGORY Factor

CALIBRATE: Where is your New Game in Category?

Determine your GTM pathways<ul><li>Find your customer orientation (intensity)</li><li>Set you GTM strategy </li><li>Choose primary pathway (PLG, ALG, etc.)</li><li>Choose your channel pathways, as necessary</li></ul>Summarize your Repeatable GTM<ul><li>Short list top GTM pathways, sequencing and metrics</li></ul> PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to calibrate your GTM factor

CALIBRATE: How to find Repeatable GTM?

Ready your team &amp; talent for PMF<ul><li>Ensure Founder to Category fit</li><li>Ensure CTO to Product fit</li><li>Ensure GTM Lead to Pathway fit</li><li>Prepare for key customer relationships</li></ul>Summarize your Ready Talent PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to calibrate your TALENT Factor

CALIBRATE: With whom to build Ready Talent?   

<ul><li>Assemble your story building blocks from calibration</li><li>Create your brand value story (positioning)</li><li>Build your value story test plan</li></ul> PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to create your VALUE story

HOW TO: Create & test your value story

Learn a risk mitigation framework and apply to:<ul><li>Identify key uncertainties (known &amp; unknown) for each factor</li><li>Define the information &amp; insights needed to lower risks for each factor</li><li>Build PMF sprint plan to execute in-market</li></ul> PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to build your PMF Risk Mitigation Plan

HOW TO: Build & test your PMF risk mitigation plan

<ul><li>Assess your final cut PMF calibration</li><li>Compare to your baseline calibration</li><li>Get ready for in-market sprint</li></ul> PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to calibrate your next PMF sprint

Final Cut: Testable PMF Calibration

Course syllabus

Confidence & Clarity to Execute on PMF

You will have a baseline understanding &amp; score of your current PMF - what's good, what's not.

You will create a sharper company story ready to test with customers, investors or partners - all built around your value hypothesis.

You will have a PMF plan ready to test with in market, based on calibration of what you know and what you need to find out.

A actionable PMF plan - ready to execute 

Founder & Chief Data Scientist - Super AI

What CEOs | Tech Founders are saying

Meet your instructor

ONE live sessions per week with instructor and peers

Thursdays

Before Each Live Session~ Study 1-hour of async material beforehand (videos + readings) to learn concepts During Each Live Session~ Engage in 1-hour live session<ul><li>Recap of async materials</li><li>Group Exercises</li><li>Solo Worksheets &amp; Projects</li><li>Case Studies</li><li>Q&amp;A</li></ul>~ Bonus materials (optional)

Eight Week Course

You are expected to learn the core concepts through videos and worksheets BEFORE you come to each session. We recap the material briefly in class but you spend most time on hands-on exercises (group &amp; solo), case studies and live Q&amp;A to make progress on your PMF.

Async pre-work (videos & readings) before each session

<ul><li>You will get WORKSHEETS for each module to improve your PMF plan - in private. </li><li>You are expected to share your insights &amp; get feedback from your peers in class.</li><li>While not mandatory, you are expected to share your updated PMF plan in the last session.</li></ul>

Bite-size Solo Projects

Course Schedule

For TIE Community: I run in person sessions at TIE Silicon Valley, along with this course. Email me aw@anuragwadehra.com for details

Join Anurag for in-person AMA sessions at TiE Silicon Valley Office

In person AMA sessions

Join in-person celebration of the graduating TiE cohort

In person celebration 

Join the TiE cohort members for meet ups after the course

In person cohort meet ups

Email aw@anuragwadehra.com or patricia@tiesv.ai

For more details

Additional Benefits for TiE Members

Frequently Asked Questions

If you attend the sessions, actively participate, and still don’t find the course valuable, we’ll happily refund your full payment until 7 days after the end of the course.

Guarantee

100% Risk Free Investment

This course builds on live workshops and hands-on projects

Active hands-on learning

You will have frameworks and worksheets to guide you. You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

Learn with a cohort of peers

Learning is better with cohorts

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Stay in the loop

Enroll as a group with your co-founder, product manager or marketer - for deeper PMF alignment. Email me aw@anuragwadehra.com

Still not sure about the course? Email me at aw@anuragwadehra@.com for a FREE 15-min call to figure out whether this bootcamp is for you.

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