Cohort 8

Creating a powerful personal brand may be the only sustainable advantage we have in the digital economy. This immersive three-week experience is a unique opportunity to study with the author of "KNOWN," Mark Schaefer. Through this exciting course, you'll use proven techniques to launch your brand.

This class is about remaining relevant in a world where many skillsets and careers, are threatened by AI. Become known in your industry!

Mark Schaefer

Personal Branding Masterclass

Based on years of research, this course has helped hundreds of people reach new heights in their careers, businesses, and lives. This is a rare and unique opportunity for first-hand study with Mark Schaefer, the author of "KNOWN," the all-time bestselling book on personal branding.

Create your powerful  personal brand with the expert

Business professionals who need to stand out in their industry.

Content creators threatened by AI or getting lost in a sea of noise.

Visionaries who want to spread their ideas.

Who is this course for

Key topics

The world is changing fast. A strong personal brand might be the ONLY defense you have against AI and other technology encroaching on your career!

How do I remain relevant?

Creating a personal brand might seem overwhelming, but it doesn't have to be. Let's get clear on a process designed specifically for YOU.

How do I start?

Nobody needs more work piled on their plate. You'll learn how to create a powerful personal brand with a reasonable workload!

How do I find the time to do this?

Building a personal brand requires consistent effort. How do I know if it's working? How do I build momentum?

How do I sustain my success?

Mark Schaefer helps you apply years of research and a proven process to help you create a distinctive and effective personal brand. You'll receive an exclusive workbook and 1:1 coaching to help you get there!

How do I stand out in a crowded field?

The role of the personal brand in society today. Why is it important to become “known?” An introduction to the KNOWN process. Lecture on developing a “sustainable interest” and compelling class exercises from an exclusive workbook designed just for participants.

Class ONE: Personal brand strategy

Discussion of class work on personal brand themes. An intense focus on how class members can stand out by claiming a place in their industry eco-system. This class is then followed by 1:1 consulting time with the instructor.

Class TWO: Individual focus

Once we have focus, we need a place to tell our story. How do we maneuver in an overcrowded world to become the signal instead of the noise? Case studies and class exercises on finding the right “space” to create your narrative.

Class THREE: Finding your place

The role of content and the personal brand. Focusing on a specific and individualized content strategy. A process is defined where participants can create content in a consistent and disciplined fashion without disrupting the work-life balance.

Class FOUR: Content is the key

Focus is on creating a meaningful, actionable audience that will activate our work and our brand. How do we ignite content through an audience who will take action on our work?

Class FIVE: The actionable audience

How to present your work on your website. Ideas about writing a book or developing a speaking career. The science behind the momentum of your personal brand. How do you measure success? At the end of this class, Mark Schaefer provides an opportunity to schedule bonus 1:1 time with him to review personal plans.

Class SIX: The final plan

Course syllabus

See what people are saying about Mark Schaefer's work

Meet your instructor

Why personal branding? Why now?

This course focuses on live workshops and fun, hands-on assignments that lead to a comprehensive, individualized plan.

Active learning, not passive watching

We'll be tapping into a class of your peers who are eager to grow and share.

Learn with a cohort of peers

You won't be lost in a big class. This course is limited to just TEN people, so the instruction will be personal and memorable. And each student receives two private 1:1 sessions with Mark.

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