Cohort June 2023

Learn how to practically do product discovery in your daily job and prioritize execution tasks accordingly.

Stefano Rinaldi

Senior Principal Product Manager @ Gen (ex Norton Lifelock)

Practical Product Discovery for solving your customer problems

Accenture

Zalando

finleap

Qwist

NortonLifeLock

You should join my product discovery course, if you want to build product discovery habits in your every day job, without following complicated frameworks you see online. At the end of this course, you will master the approach of focusing on customer problems rather than non-validated solutions. And you will know how to apply product discovery methodologies in real life cases. Finally, you will be able to prioritize any problem and execution task, with a rigorous step by step framework, and pitch your product approach to any kind of stakeholder. The course will not be a boring monologue and is ABOUT YOU! It will be interactive in order to continuously switch the focus to your needs. The course will offer:- Frameworks to help you make your product discovery effective - Product discovery templates for each methodology - Scripts templates for user interviews -Templates for documenting your product discovery work effectively - Scripts and templates to communicate your decisions with senior leadership - Frameworks to prioritize product development based on discovery outcome - Case studies from Stefano &amp; other PM leaders - Career development tips &amp; frameworks

Mid and senior PMs in firms of all sizes who are struggling to prioritize their product work and do not know in what areas to focus.

Junior/mid PMs working in startups or scaleups with missing product culture and prioritization based on product discovery.

Product leaders (Head of Product and Directors) who want to create a stronger discovery muscle for their PMs team to launch great products.

This course may not fit junior PMs, just starting their PM career and looking for guidance on basic rules and processes for product work.

Who is this course for

What you’ll get out of this course

Understand how to discover and validate a customer problem, before building a solution, using a structured 3-stepped problem definition approach by leveraging 7 practical product discovery methodologies, described in a simple way and through real life examples.

Product discovery: definitions, methodologies and practical use

Learn how to choose the right product discovery methodology based on the specific customer problem, in order to get the best results in the most efficient time during your problem definition step.

How to choose the right product discovery methodology: adapt it to the customer problem

Learn how to leverage product discovery work to prioritize problems and product and feature development. Use product discovery as a way to continuously prioritize conflicting product development needs.

How to use product discovery to prioritize problems & product execution

Templates, scripts and frameworks will be provided during the whole course to run each product discovery methodology, summarize discovered problems and researches, prioritize customer problems and product development needs.

Templates, scripts, frameworks for product discovery and documenting your decisions

Scripts and templates on how to document your choices in a synthetic way and how to communicate them to your key stakeholders, especially senior leaders. By applying these methods, you will be able to increase the probably of getting your proposals approved.

How to convince stakeholders to follow your recommendations, based on product discovery

Each module of the course will be filled with real life cases studies and experiences coming from Stefano's work, as well as from other leaders who worked with him during those years. So that you can clearly understand how to use product discovery and the impact on your products.

Learn from multiple cases studies and experiences

By participating to the course you will be able to take part to a large international community of motivated product managers, as well have the chance to followup with Stefano in a private product management channel, after the course and during your future career.

Join a community of motivated PMs and follow up with Stefano after the course

Problem definition scope in the product development process &amp; role of product discovery.

Problem definition & product discovery

Data analysis, market analysis, market research, internal surveys. Best practices and practical cases.

Product discovery methodologies (part 1)

User interviews, usability tests, business cases. Best practices and practical cases.

Product discovery methodologies (part 2)

Techniques to prioritize product discovery based on customer problems and documentation &amp; communication required to succeed in Product Discovery. Finally, 30mins optional Q&amp;A with Stefano on career development.

Product discovery prioritization & documentation + optional 30mins Q&A with Stefano on career development.

Course syllabus

Product Leader, Coach, and Mentor; Almost 2 decades experience in B2B businesses

Sr. Product Manager, SelfDecode (Healthtech); ex. product in Accenture

Sr. Product Manager, Sata Group; ex. Careem (Uber Group)

Product manager, Container xChange; previously in BMW and KPMG

What people are saying

Meet your instructor

Focus on modules 1, 2 of the course, through presentations, interactive workshops and exercises and feedback sessions.

Intro & Regular session #1

Focus on module 3 and 4 of the course, through presentations, interactive workshops and exercises and feedback sessions. Free 30 mins Q&amp;A on career development.

Regular session # 2

Few optional exercises will be given to students at the end of each week (max 2 hours of work) to test and practice their knowledge with real life product cases.

Mini projects

You will spend more than 3 hours live with Stefano. The course tries to compress in a easy to digest and pragmatic way years of product experience. Recordings for all modules will also be made available for you to watch anytime.

Perfect for busy schedules, with after work focus for 2 sessions in 1 week.

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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