Practical Product Discovery for solving your customer problems


(8 ratings)


5 Days


Cohort-based Course

Learn how to practically do product discovery in your daily job and prioritize execution tasks accordingly.

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Course overview

You should join my product discovery course, if you want to build product discovery habits in your every day job, without following complicated frameworks you see online.

At the end of this course, you will master the approach of focusing on customer problems rather than non-validated solutions. And you will know how to apply product discovery methodologies in real life cases. Finally, you will be able to prioritize any problem and execution task, with a rigorous step by step framework, and pitch your product approach to any kind of stakeholder.

The course will not be a boring monologue and is ABOUT YOU! It will be interactive in order to continuously switch the focus to your needs.

The course will offer:

- Frameworks to help you make your product discovery effective

- Product discovery templates for each methodology

- Scripts templates for user interviews

-Templates for documenting your product discovery work effectively

- Scripts and templates to communicate your decisions with senior leadership

- Frameworks to prioritize product development based on discovery outcome

- Case studies from Stefano & other PM leaders

- Career development tips & frameworks

Who is this course for


Mid and senior PMs in firms of all sizes who are struggling to prioritize their product work and do not know in what areas to focus.


Junior/mid PMs working in startups or scaleups with missing product culture and prioritization based on product discovery.


Product leaders (Head of Product and Directors) who want to create a stronger discovery muscle for their PMs team to launch great products.


This course may not fit junior PMs, just starting their PM career and looking for guidance on basic rules and processes for product work.

What you’ll get out of this course

Product discovery: definitions, methodologies and practical use

Understand how to discover and validate a customer problem, before building a solution, using a structured 3-stepped problem definition approach by leveraging 7 practical product discovery methodologies, described in a simple way and through real life examples.

How to choose the right product discovery methodology: adapt it to the customer problem

Learn how to choose the right product discovery methodology based on the specific customer problem, in order to get the best results in the most efficient time during your problem definition step.

How to use product discovery to prioritize problems & product execution

Learn how to leverage product discovery work to prioritize problems and product and feature development. Use product discovery as a way to continuously prioritize conflicting product development needs.

Templates, scripts, frameworks for product discovery and documenting your decisions

Templates, scripts and frameworks will be provided during the whole course to run each product discovery methodology, summarize discovered problems and researches, prioritize customer problems and product development needs.

How to convince stakeholders to follow your recommendations, based on product discovery

Scripts and templates on how to document your choices in a synthetic way and how to communicate them to your key stakeholders, especially senior leaders. By applying these methods, you will be able to increase the probably of getting your proposals approved.

Learn from multiple cases studies and experiences

Each module of the course will be filled with real life cases studies and experiences coming from Stefano's work, as well as from other leaders who worked with him during those years. So that you can clearly understand how to use product discovery and the impact on your products.

Join a community of motivated PMs and follow up with Stefano after the course

By participating to the course you will be able to take part to a large international community of motivated product managers, as well have the chance to followup with Stefano in a private product management channel, after the course and during your future career.

This course includes

3 interactive live sessions

Lifetime access to course materials

3 in-depth lessons

Direct access to instructor

1 project to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Mar 25—Mar 29

    Week dates are set to instructor's time zone


    • Mar


      Problem definition framework & its use for a real case

      Mon, Mar 25, 5:00 PM - 6:00 PM UTC

    • Mar


      Product discovery techniques & application with a real case

      Tue, Mar 26, 5:00 PM - 6:00 PM UTC

    • Mar


      Discuss homework discovery case & QA

      Thu, Mar 28, 5:15 PM - 6:15 PM UTC


    • Problem definition framework & its use for a real case

    • Product discovery documents & templates

    • Product Management trends, prioritization frameworks, PM roles


(8 ratings)

What students are saying

Meet your instructor

Stefano Rinaldi

Stefano Rinaldi

Senior Principal Product Manager @ Gen (ex Norton Lifelock)

Hello, I am Stefano. I am a previous strategy consultant turned into product manager. I have been working in the tech industry for the last 8 years, of which the last 3 in Zalando (largest fashion ecommerce in Europe) as Principal Product Manager. I am now in charge of engagement & growith of the browser products of Gen (ex. Norton Lifelock), one of the largest cybersecurity company in the world.

My focus as a Senior Principal PM is on discovering, designing, launching and improving Browser experiences within Gen, trying to maximize engagement and growth while keeping end users secure and private.

I have lead many end2end product launches (from discovery to execution) collaborating with multiple teams across all the product journey.

I am part of the European Product community, where I actively contribute with trainings and educational material, especially on LinkedIn.

Now I'd love to give back this experience to you and make you an even better PM with this course!

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Course schedule

+3 hours in 1 week + 2 mini projects
  • Intro & Regular session #1

    1.5 hrs

    Focus on modules 1, 2 of the course, through presentations, interactive workshops and exercises and feedback sessions.

  • Regular session # 2


    Focus on module 3 and 4 of the course, through presentations, interactive workshops and exercises and feedback sessions.

    Free 30 mins Q&A on career development.

  • Mini projects

    3 hours

    Few optional exercises will be given to students at the end of each week (max 2 hours of work) to test and practice their knowledge with real life product cases.

  • Perfect for busy schedules, with after work focus for 2 sessions in 1 week.

    You will spend more than 3 hours live with Stefano. The course tries to compress in a easy to digest and pragmatic way years of product experience. Recordings for all modules will also be made available for you to watch anytime.

Free resource

A Practical Guide to Product Discovery

This is a very practical and quick guide to help you to get started with the basics of product discovery. The focus is on how you can use the main basic product discovery methodologies from day one for your company or general product journey, providing real examples. In this way you will be able to discover and validate a customer problem, before building a solution, using a structured 3-stepped problem definition approach by leveraging 7 practical product discovery methodologies.

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What's the feedback on the course?
What’s the refund policy?
Will you issue a completion certificate?
Will you get 1on1 coaching from Stefano as part of this course?
I am not a PM, but I am interested in this topic as I work in connected fields (e.g. design, UX research, engineering). Can I still join?
I am not a PM but I want to switch to the this role. Can I join the course?
Will the course be about how to land a PM job?
Is the course suited for PMs from all over the world?
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