Practical Product Discovery for solving your customer problems
Practical Product Discovery for solving your customer problems
9.3
(4 ratings)
2 Weeks
·Cohort-based Course
Learn how to practically do product discovery in your daily job and prioritize execution tasks accordingly.
Hosted by
Stefano Rinaldi
Principal Product Manager in Zalando, largest european fashion ecommerce.
Course overview
You should join my product discovery course, if you want to build product discovery habits in your every day job, without following complicated frameworks you see online.
At the end of this course, you will master the approach of focusing on customer problems rather than non-validated solutions. And you will know how to apply product discovery methodologies in real life cases. Finally, you will be able to prioritize any problem and execution task, with a rigorous step by step framework, and pitch your product approach to any kind of stakeholder.
The course will not be a boring monologue and is ABOUT YOU! It will be interactive in order to continuously switch the focus to your needs.
The course will offer:
- Frameworks to help you make your product discovery effective
- Product discovery templates for each methodology
- Scripts templates for user interviews
-Templates for documenting your product discovery work effectively
- Scripts and templates to communicate your decisions with senior leadership
- Frameworks to prioritize product development based on discovery outcome
- Case studies from Stefano & other PM leaders
- Career development tips & frameworks
Who is this course for
01
Mid and senior PMs in firms of all sizes who are struggling to prioritize their product work and do not know in what areas to focus.
02
Junior/mid PMs working in startups or scaleups with missing product culture and prioritization based on product discovery.
03
Product leaders (Head of Product and Directors) who want to create a stronger discovery muscle for their PMs team to launch great products.
04
This course may not fit junior PMs, just starting their PM career and looking for guidance on basic rules and processes for product work.
What you’ll get out of this course
Product discovery: definitions, methodologies and practical use
Understand how to discover and validate a customer problem, before building a solution, using a structured 3-stepped problem definition approach by leveraging 7 practical product discovery methodologies, described in a simple way and through real life examples.
How to choose the right product discovery methodology: adapt it to the customer problem
Learn how to choose the right product discovery methodology based on the specific customer problem, in order to get the best results in the most efficient time during your problem definition step.
How to use product discovery to prioritize problems & product execution
Learn how to leverage product discovery work to prioritize problems and product and feature development. Use product discovery as a way to continuously prioritize conflicting product development needs.
Templates, scripts, frameworks for product discovery and documenting your decisions
Templates, scripts and frameworks will be provided during the whole course to run each product discovery methodology, summarize discovered problems and researches, prioritize customer problems and product development needs.
How to convince stakeholders to follow your recommendations, based on product discovery
Scripts and templates on how to document your choices in a synthetic way and how to communicate them to your key stakeholders, especially senior leaders. By applying these methods, you will be able to increase the probably of getting your proposals approved.
Learn from multiple cases studies and experiences
Each module of the course will be filled with real life cases studies and experiences coming from Stefano's work, as well as from other leaders who worked with him during those years. So that you can clearly understand how to use product discovery and the impact on your products.
Join a community of motivated PMs and follow up with Stefano after the course
By participating to the course you will be able to take part to a large international community of motivated product managers, as well have the chance to followup with Stefano in a private product management channel, after the course and during your future career.
9.3
(4 ratings)
What people are saying
Stefan Schüßler
Dongay Nuvvula
Basel Sayed
Jurica Jurisa
Amara Ahmed
Rajat Singh Thakur
Stefano Matteucci
Meet your instructor
Stefano Rinaldi
Principal Product Manager @ Zalando
Hello, I am Stefano. I am a previous strategy consultant turned into product manager. I have been working in the tech industry for the last 8 years and I am now, since 3 years, in charge of payments and checkout related products in Zalando, the largest fashion e-commerce firm in Europe.
My focus as a Principal PM is on discovering, designing, launching and improving payment and checkout experiences within Zalando.
I have lead dozens of end2end product launches (from discovery to execution) covering all the checkout experience until the payment completion, collaborating with multiple teams across all the e-commerce journey.
I am part of the Zalando Product community, where I actively contribute by providing trainings, interviewing candidates and mentoring other junior product managers.
Now I'd love to give back this experience to you and make you an even better PM with this course!
Apart from my daily product job, I am supporting motivated people to achieve their product management goals, providing practical support on their journeys, through daily product content creation, 1:1 coaching and connections with firms looking for product professionals.
Join an upcoming cohort
Practical Product Discovery for solving your customer problems
Cohort June 2023
€449 EUR
Dates
June 26 - July 6, 2023
Payment Deadline
June 25, 2023
Course syllabus
01
Product Development Process & key role of Problem Definition
We will explore the key steps in the product development process and the role of the problem definition phase.
02
Problem Definition & Product Discovery
Learn how product discovery is connected to problem definition, its definition, rationale and use.
03
Product Discovery Methodologies (Part 1)
The first part of product discovery methodologies (data analysis, market analysis, market research, internal surveys) and their application in real life case studies from Stefano's experience.
04
Product Discovery Methodologies (Part 2)
The second part of product discovery methodologies (User interviews, Usability tests, Business Cases) and their application in real life case studies from Stefano's experience.
05
Prioritizing Product Discovery methods based on the customer problems
Learn how to use the right product discovery methods to understand categories of problems, in the most efficient and effective way, using an useful framework for prioritization.
06
Documentation & communication required to succeed as a PM
Learn how to document your product journeys through press releases, problem statements, concept papers and post-launch product reviews.
07
Optional Workshop with Stefano on Career Development & interviews
Focus: 1) Skills for moving to senior and principal roles; 2) trade-offs between Title, Money, and Scope; 3) how to move from physical products PM to digital products PM 4) Moving from tech PM to E2E PM, 5) Strategies to pass interviews in any firm. It will be an interactive session, leveraging my experience and curated frameworks from other PMs.
Course schedule
+8 hours in 2 weeks + 2 mini projects
Intro & Regular session #1
Monday, 26th June: 6:00pm - 8:00pm CET
Focus on modules 1, 2 of the course, through presentations, interactive workshops and exercises and feedback sessions.
Regular session # 2
Thursday 29th June: 6:00pm-8:00pm CET
Focus on module 3 of the course, through presentations, interactive workshops and exercises and feedback sessions.
Regular session #3
Tuesday, 4th July: 6:00pm-8:00pm CET
Focus on module 4 of the course, through presentations, interactive workshops and exercises and feedback sessions.
Regular session #4
Thursday, 6th July: 6:00pm-8:00pm CET
Focus on module 5 and 6 of the course, through presentations, interactive workshops and exercises and feedback sessions.
Optional 1hr Workshop on Career Development & Interviews
Thursday 6th July: 8:00pm - 9:00pm CET
Enjoy 1hr Workshop with Stefano on career development topics based on his own experience & other seasoned PMs.
Mini projects
3 hours
Few optional exercises will be given to students at the end of each week (max 3 hours of work) to test and practice their knowledge with real life product cases.
Perfect for busy schedules, with after work focus divided into 2 weeks.
You will spend more than 8 hours live with Stefano. The course tries to compress in a easy to digest and pragmatic way years of product experience. Recordings for all modules will also be made available for you to watch anytime.
A Practical Guide to Product Discovery
This is a very practical and quick guide to help you to get started with the basics of product discovery. The focus is on how you can use the main basic product discovery methodologies from day one for your company or general product journey, providing real examples. In this way you will be able to discover and validate a customer problem, before building a solution, using a structured 3-stepped problem definition approach by leveraging 7 practical product discovery methodologies.
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What's the feedback on the course?
What’s the refund policy?
Will you issue a completion certificate?
Will you get 1on1 coaching from Stefano as part of this course?
I am not a PM, but I am interested in this topic as I work in connected fields (e.g. design, UX research, engineering). Can I still join?
I am not a PM but I want to switch to the this role. Can I join the course?
Will the course be about how to land a PM job?
Is the course suited for PMs from all over the world?
Join an upcoming cohort
Practical Product Discovery for solving your customer problems
Cohort June 2023
€449 EUR
Dates
June 26 - July 6, 2023
Payment Deadline
June 25, 2023