Practical Product Discovery for solving your customer problems
4.6
(8 ratings)
5 Days
·Cohort-based Course
Learn how to practically do product discovery in your daily job and prioritize execution tasks accordingly.
Practical Product Discovery for solving your customer problems
4.6
(8 ratings)
5 Days
·Cohort-based Course
Learn how to practically do product discovery in your daily job and prioritize execution tasks accordingly.
Course overview
You should join my product discovery course, if you want to build product discovery habits in your every day job, without following complicated frameworks you see online.
At the end of this course, you will master the approach of focusing on customer problems rather than non-validated solutions. And you will know how to apply product discovery methodologies in real life cases. Finally, you will be able to prioritize any problem and execution task, with a rigorous step by step framework, and pitch your product approach to any kind of stakeholder.
The course will not be a boring monologue and is ABOUT YOU! It will be interactive in order to continuously switch the focus to your needs.
The course will offer:
- Frameworks to help you make your product discovery effective
- Product discovery templates for each methodology
- Scripts templates for user interviews
-Templates for documenting your product discovery work effectively
- Scripts and templates to communicate your decisions with senior leadership
- Frameworks to prioritize product development based on discovery outcome
- Case studies from Stefano & other PM leaders
- Career development tips & frameworks
Who is this course for
01
Mid and senior PMs in firms of all sizes who are struggling to prioritize their product work and do not know in what areas to focus.
02
Junior/mid PMs working in startups or scaleups with missing product culture and prioritization based on product discovery.
03
Product leaders (Head of Product and Directors) who want to create a stronger discovery muscle for their PMs team to launch great products.
04
This course may not fit junior PMs, just starting their PM career and looking for guidance on basic rules and processes for product work.
What you’ll get out of this course
Product discovery: definitions, methodologies and practical use
Understand how to discover and validate a customer problem, before building a solution, using a structured 3-stepped problem definition approach by leveraging 7 practical product discovery methodologies, described in a simple way and through real life examples.
How to choose the right product discovery methodology: adapt it to the customer problem
Learn how to choose the right product discovery methodology based on the specific customer problem, in order to get the best results in the most efficient time during your problem definition step.
How to use product discovery to prioritize problems & product execution
Learn how to leverage product discovery work to prioritize problems and product and feature development. Use product discovery as a way to continuously prioritize conflicting product development needs.
Templates, scripts, frameworks for product discovery and documenting your decisions
Templates, scripts and frameworks will be provided during the whole course to run each product discovery methodology, summarize discovered problems and researches, prioritize customer problems and product development needs.
How to convince stakeholders to follow your recommendations, based on product discovery
Scripts and templates on how to document your choices in a synthetic way and how to communicate them to your key stakeholders, especially senior leaders. By applying these methods, you will be able to increase the probably of getting your proposals approved.
Learn from multiple cases studies and experiences
Each module of the course will be filled with real life cases studies and experiences coming from Stefano's work, as well as from other leaders who worked with him during those years. So that you can clearly understand how to use product discovery and the impact on your products.
Join a community of motivated PMs and follow up with Stefano after the course
By participating to the course you will be able to take part to a large international community of motivated product managers, as well have the chance to followup with Stefano in a private product management channel, after the course and during your future career.
Practical Product Discovery for solving your customer problems
Course syllabus
Week 1
Week 1
May 6—May 7
Events
- May
6
Practical Product Discovery for solving your customer problems (Day 1)
Practical Product Discovery for solving your customer problems (Day 1)
Sat, May 6, 1:00 PM - 4:00 PM UTC
- May
6
Optional: Career Development Workshop # 1 (Day 1)
Optional: Career Development Workshop # 1 (Day 1)
Sat, May 6, 4:00 PM - 5:00 PM UTC
- May
7
Practical Product Discovery for solving your Customer Problems (Day 2) 3-5:30pm CET // + Optional: Career Development Workshop 5:30-7pm CET
Practical Product Discovery for solving your Customer Problems (Day 2) 3-5:30pm CET // + Optional: Career Development Workshop 5:30-7pm CET
Sun, May 7, 1:00 PM - 5:00 PM UTC
Modules
- Career Development Worshop #1Career Development Worshop #10 Lessons • 0 Projects
1) Skills for moving to senior and principal roles;
2) trade-offs between Title, Money, and Scope;
3) how to move from physical products PM to digital products PM
4) Q&A
- Problem definition, Product Discovery techniques and application in real lifeProblem definition, Product Discovery techniques and application in real life1 Lesson • 1 Project
We will go through the following topics:
- Product Development Process & Problem Definition
- Product Discovery Methodologies and application in real life. Part 1(templates, case studies and exercised): Data analysis, Market Analysis, Market Reserarch, Internal Surveys
- Product Discovery Methodologies and application in real life. Part 2(templates, case studies and exercised): User Interviews, Usability Tests, Business Cases
- Career Development Workshop #2Career Development Workshop #20 Lessons • 0 Projects
We will work on the following topics (with concrete frameworks, templates and real life experiences):
1) Approaches for moving from tech PM to E2E PM;
2) Strategies to pass PM interviews in any firm;
3) Q&A and open topics on career development
- Prioritization based on product discovery, PM documentation, communicationPrioritization based on product discovery, PM documentation, communication2 Projects
In this module we will:
- Review Day 1 and Mini Project assigned - all together
- Understand what business cases are and how to use them in real life cases
- Go through frameworks and case studies to prioritize customer problems through product discovery
- Look at the most important documents needed for a PM during product discovery
- The communication style to convince stakeholders
- Templates for different type of documents and stakeholders
- Case studies and exercises to apply the lessons learned
4.6
(8 ratings)
What students are saying
Meet your instructor
Stefano Rinaldi
Senior Principal Product Manager @ Gen (ex Norton Lifelock)
Hello, I am Stefano. I am a previous strategy consultant turned into product manager. I have been working in the tech industry for the last 8 years, of which the last 3 in Zalando (largest fashion ecommerce in Europe) as Principal Product Manager. I am now in charge of engagement & growith of the browser products of Gen (ex. Norton Lifelock), one of the largest cybersecurity company in the world.
My focus as a Senior Principal PM is on discovering, designing, launching and improving Browser experiences within Gen, trying to maximize engagement and growth while keeping end users secure and private.
I have lead many end2end product launches (from discovery to execution) collaborating with multiple teams across all the product journey.
I am part of the European Product community, where I actively contribute with trainings and educational material, especially on LinkedIn.
Now I'd love to give back this experience to you and make you an even better PM with this course!
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Practical Product Discovery for solving your customer problems
Course schedule
+3 hours in 1 week + 2 mini projects
Intro & Regular session #1
1.5 hrs
Focus on modules 1, 2 of the course, through presentations, interactive workshops and exercises and feedback sessions.
Regular session # 2
2hrs
Focus on module 3 and 4 of the course, through presentations, interactive workshops and exercises and feedback sessions.
Free 30 mins Q&A on career development.
Mini projects
3 hours
Few optional exercises will be given to students at the end of each week (max 2 hours of work) to test and practice their knowledge with real life product cases.
Perfect for busy schedules, with after work focus for 2 sessions in 1 week.
You will spend more than 3 hours live with Stefano. The course tries to compress in a easy to digest and pragmatic way years of product experience. Recordings for all modules will also be made available for you to watch anytime.
A Practical Guide to Product Discovery
This is a very practical and quick guide to help you to get started with the basics of product discovery. The focus is on how you can use the main basic product discovery methodologies from day one for your company or general product journey, providing real examples. In this way you will be able to discover and validate a customer problem, before building a solution, using a structured 3-stepped problem definition approach by leveraging 7 practical product discovery methodologies.
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Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
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Join a community of like-minded people who want to learn and grow alongside you