Cohort 2

Master the essential skills for eCom success & AI in 2025. Develop a holistic marketing, product, GTM plan & pitch that gets buy-in & ROI.

Jamie A. Lee

eCommerce 201

Nike

L'Oréal

Anyday

Pinterest

Amazon

But: 1) There's limited insight into all e-commerce growth levers (marketing, product, GTM) - and how macro factors affect them - hampering your creative approach to drive revenue and/or profit. 2) You seek practical frameworks and AI applications for marketing, product management, and GTM (for new features or products) with an emphasis on contingency planning and scalability; to avoid any missed business opportunities and capture new ones. 3) You struggle to secure 2025 funding (media, headcount, technology investments) and measure ROI effectively; leading to conflicting priorities, potentially risking the ability to execute your division’s initiatives.&nbsp; 4) You need a fresh approach to achieve organizational alignment through revised OKRs, KPIs, and new models, to better tie in short-term goals with 1, 3, or 5 year company objectives and unlock full organization buy-in. 5) You have difficulty in winning C-suite and decision-maker support for 2025 strategy and resource allocation; which puts the overall success of of your team at risk. 6) There's insufficient opportunity for you to practice and refine quarterly/yearly plan pitches to secure backing from key budget holders; potentially stagnating your career ambitions and your overall team's perception within the organization. That's why I built&nbsp;eCommerce 201. Join the class, and you'll get a full look and application of top eCom learnings &amp; initiatives that have driven &gt;2x growth across growth brands (Vital Proteins, Everlane) and established brands (Nike, Walmart, EA, &amp; Sony).

You want to create innovative ways to deliver 2x eCom ROI and leverage AI to win

An eCom digital marketing, product, or biz ops (sr) manager or principal who wants to understand the formula to become a VP/General Manager

CEO/Founders or those in specialized eCom functions that want to apply the all growth levers, frameworks, op models that deliver eCom ROI

Anyone who wants to apply AI to eCom, accelerate their executive communication and get VC or C-level buy-in &amp; resourcing (people, tools)

Who is this course for

What you’ll get out of this course

<ul><li>Access and discuss my paid and unreleased 'menu' of 15+ key levers and proven methods to solve relevant problems for your business, that have driven &gt;2x growth in 1-2 yrs across large orgs - Nike, Walmart, EA, Sony, and growth orgs - Everlane, &amp; Vital Proteins</li></ul>

MAP IT OUT: Understand, evaluate and prioritize high-impact key growth levers for 1) top-line revenue OR 2) profitable growth focus

<ul><li>Learn effective ways to GTM plan ft. contingency &amp; scale criteria for new features, products</li><li>Discuss all digital marketing channels, tradeoffs re: reach/impact; short/long-term results; &amp; create shared KPIs &amp; measurement </li><li>Operationalize product mgmt discovery, PRD, &amp; op model</li></ul>

BUILD WITH AI: 3 tried & true frameworks/models for planning, prioritizing, & executing growth levers across GTM, marketing, product mgmt

<ul><li>Receive a crash course in mapping hiring and resourcing (technology, partnerships) needs tied back to core priorities</li><li>Level up approach to resourcing for buy-in and financial support - discuss full time vs contractor tradeoffs, build/buy/partner frameworks for tech &amp; partnerships</li></ul>

ASSEMBLE IT: Frameworks to manage proper hiring & resourcing against your top priorities and rollout plan for 2025

<ul><li>Go beyond OKRs/KPIs, use a more actionable OGSM framework to long-term plan</li><li>Apply prioritization frameworks to your top priorities (and relevant resources) for the quarter, year</li><li>Practice ways to shape your group's brand perception w/in your org &amp; get peer, direct report buy-in</li></ul>

PUT IT ALTOGETHER: Take your priorities & resources to build an actionable strategy, plan, & OGSMs (Objectives, Goals, Strategies, Metrics)

<ul><li>Create an effective 1-pager to amplify the value of your work and promote adoption w/ effective data storytelling</li><li>Build out a post-mortem that captures wins, learnings, and resources needed. Leverage your most recent Q4 promo for a live exercise</li><li>Pull it into a 3-phase '25 roadmap</li></ul>

SUM IT UP: 3+ tangible templates & frameworks to effectively communicate your wins & learnings to executive leadership

<ul><li>Each individual will 'pitch' their 'High-Impact Growth Levers' ideas to the cohort, and get direct feedback from instructor and cohort on these priorities</li><li>Plans will be rated as a go or no-go based on decision making criteria that org leaders at Fortune 50 and growth cos use</li></ul>

PITCH IT & WIN IT: Turn your approach into reality through our own 'pitch day' - and learn how to establish quick wins in your org for '25

Immersive Orientation﻿<ul><li>Access and discuss the 15+ proven initiatives to drive growth across the three areas of GTM, marketing, and product management</li><li>Deep dive into initiatives that require 1) minimal effort and/or 2) minimal investment/funding to kick off</li><li>Discuss practical applications of these levers through instructor &amp; cohort discussion</li></ul>

MAP IT OUT: High-impact growth levers for 1) revenue and 2) profitable growth

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

BUILD IT OUT: 3 frameworks for planning & executing priority initiatives

Third Module

Course syllabus

Senior Digital Marketing Leader, Prev. @ Vital Proteins (Former Direct Report)

Professor, Marketing; University College Dublin (Former Collaborator, University Coursework)

eCommerce Business Insights Manager, Vans, A VF Company (Former Direct Report)

eCommerce Business Analytics Manager, Nestle Health Science (Former Direct Report)

Strategic Finance Leader, Lyft (Industry Peer)

eCommerce Analytics Director, Nike (Former Cross-Functional Partner)

What people are saying

Meet your instructor

All modules - 1 through 6 - will be pre-recorded. You will have access to me via email and the Maven portal during the duration of the course, and the ability to schedule two 1:1 consulting sessions

At Your Own Pace

Aside from using the time for your pitch (if you desire), do you have any questions on course curriculum? Want a consult session on your business? Have any top questions you've always wanted to ask your manager or leadership at work but didn't get to (or want to?) Let's chat!

1:1 Consulting Sessions (2x)

Course schedule

This course builds on live workshops, proven examples of frameworks &amp; plans used to 2x eCommerce growth at Nike, Walmart, Everlane, &amp; Vital Proteins - and time for each student to apply it to their organizational priorities

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and will graduate with a capstone project &amp; pitch - as if you were pitching to your C-suite team

Interactive and project-based

Each class will offer real-time feedback from your instructor. Bonus office hours offer 2 additional hour sessions, each week, to ask any eCommerce 201 questions

Real-Time Feedback and 1:1 Instructor Time

Join a community of like-minded people who want to learn and grow alongside you. Stay connected with other eCom professionals after the course

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