Cohort 1

Annual planning is here 😅. Learn how to build and use a growth model to set strategy, navigate trade-offs, and secure your 2025 budget.

Libby Weissman

Growth Modeling for Marketing Leaders 

DoorDash

Square

Realm

Pandora

Boston Consulting Group (BCG)

As a marketer, you likely started by focusing on a single channel or discipline, managing resources (budget, creative, time) to maximize results. Now, as you’ve grown in your career, your role demands making strategic tradeoffs across multiple initiatives and communicating the “why” behind those decisions to the wider organization. With year-end goals and 2025 planning top of mind, this course will help you build a bottoms-up growth model that allows you to confidently navigate tradeoffs, set your strategy, and gain buy-in from stakeholders—whether it’s your CFO, CEO, or other key decision-makers. In this course, you’ll:•	Build a growth model that directly ties to your marketing objectives.•	Learn how to justify resource allocation and influence key business decisions using your model.•	Communicate your strategy persuasively, aligning marketing goals with broader business metrics like revenue and profitability. Plus, if you’re newer to spreadsheets, I offer bonus sessions to help you master the basics and ensure you’re fully equipped to use these powerful tools.

Become a more effective and confident marketing leader

VPs/Heads of Marketing who need support prioritizing marketing tactics, making tradeoffs, and getting buy-in from founders and CFOs

Senior Managers or Directors of Growth Marketing who own one channel and want to move up to manage a bigger team

Brand, Content, or Product Marketing Leaders who are looking for a crash course in quantitative skills and the language of "growth"

Who is this for

What you'll get out of this course

<ul><li>Build a bottoms-up growth model covering acquisition, retention &amp; monetization</li><li>Understand how different marketing levers impact financial goals</li><li>Learn everything you need to know about managing a model in Google Sheets</li></ul>

Gain quantitative skills to help you set goals & strategy with confidence

<ul><li>Develop expertise in scenario modeling</li><li>Learn how to use scenarios for more effective stakeholder engagement and consensus-building</li></ul>

Learn how to get buy-in on your marketing strategy

<ul><li>Craft a focused and impactful marketing strategy that effectively guides your team's efforts and resources</li><li>Walk away with tactical changes you can apply to your own work right away</li></ul>

Create an actionable marketing strategy, plan & goals

<ul><li>Establish a rigorous operating cadence to drive accountability and consistently achieve planned objectives</li><li>Learn about best practices applicable across companies of all sizes</li></ul>

Improve your ability to hold others accountable

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Director Consumer Retention Marketing, DoorDash

Senior Director Lifecycle & Product Marketing, Alma

Senior Manager Retention Marketing, DoorDash

What people are saying

Meet your instructor

<ul><li>Presentation with Libby</li><li>Q&amp;A and group discussion</li></ul>

5 Live Classes

Optional additional content for students who are less familiar with Google Sheets

Video Lessons on Google Sheets

Students are encouraged to work through practical applications of what is covered in the weekly session

Weekly Projects

<ul><li>AMAs with Libby</li><li>Peer networking opportunities</li><li>1:1 input on projects</li></ul>

Optional Office Hours

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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