First Cohort

Train AI to become your PhD-Level Behavioural Designer (research and develop evidence-based ideas)

Vishal George 🇳🇿🇬🇧🇮🇳

Founder & Chief Behavioural Scientist at Behavioural by Design

AI Playbook for Human-Centered Design

Adobe

Starbucks

Te Tāhū Hauora Health Quality &amp; Safety Commission

HumSafer

In this course, you will train your favourite LLM (e.g. Chat GPT, Claude, Microsoft Copilot) to become your workmate for behaviour change. Equip AI with prompts to help you research, develop, and test evidence-based ideas for your most pressing challenges. 📖 You’ll also receive the exclusive AI for Behaviour Change Playbook, a hands-on guide packed with practical tools, frameworks, and AI prompts to support your application beyond the course. Three levels of training AI: ✅ Level 1— Develop strong prompts to get credible, behavioural insights from AI.— Understand core behavioural science frameworks and how they apply to product, design &amp; marketing.— Use AI to create a rapid experiment to change your own behaviour. ✅ Level 2— Frame "good" questions using the EAST framework and How Might We statements— Apply behavioural frameworks to generate evidence-based ideas.— Use a structured process for co-creating behavioural design solutions with AI. ✅ Level 3— Design rapid experiments to test and validate behavioural strategies.— Use AI to iterate on ideas based on the Six Thinking Hats.— Apply reflective thinking for ideas, challenge assumptions, and iterate quickly. By the end of this course, you won’t just use AI for simple brainstorming—you’ll have trained it to tackle your biggest challenges.

Transform AI into your personal workmate.

Product and design leaders who want to integrate behavioural science and AI into their workflow to create behaviourally informed solutions.

Business &amp; marketing leaders who want to craft evidence-based ideas with Gen AI, blending creativity and experimentation to create change.

Consultants who want to create a PhD-level AI assistant to scale their business and focus their time on more meaningful work.

Who is this course for

What you’ll get out of this course

Use the playbook to apply behavioural science frameworks, design prompts, and generate evidence-based strategies.

Apply the AI Playbook for Behaviour Change

Progress from basic behavioural prompts to advanced co-creation and experimentation, building a behavioural science-trained AI assistant.

Master three levels of AI training

Turn AI into your behavioural design thinking partner — uncover insights, challenge ideas, and refine strategies with expert-level support.

Think alongside your personal PhD-Level workmate

Prompt with my go-to behavioural science and design tools like EAST, COM-B, and MINDSPACE to design interventions, run experiments, and keep learning.

Test-Learn-Adapt with behavioural science & AI

You’ll get access to video recordings right after each class, so you can catch up anytime. Revisit lessons, refresh your knowledge, and keep building your behavioural science and AI skills at your own pace.

Can’t make my live session? No problem

Module I. Exploring “hidden" influences using COM-B model

COM-B model

Module II. Asking “good” questions with design thinking

How Might We template

Module III. Thinking MORE creatively using evidence-based ideas

Evidence-Based Ideas

Module IV. Designing rapid low-cost experiments

Experimentation

Module V. Reflective thinking frameworks

Pause and Reflect

What people are saying

Meet your hosts

Live interactive sessions at the same time/date for two weeks. Recording will be available if you are unable to join live.

Live Sessions

Unstructured AMA (Ask Me Anything) to support your learning journey.

Optional: Office Hours

Practice prompts directly on AI and share your output via Miro to complete your self-guided project work.

Optional: Self-Guided Project

Course schedule

This course revolves around 2 x 90 minutes live interactive sessions.

Interactive workshops

You’ll be completing a self-paced project to get hands-on experience

Self paced project work

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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