November '23 Cohort

Technical Selling Framework for the AI Era

Karthik Balachandran

Senior Director, Sales Engineering

Selling for Software Engineers

VMware

Aviatrix

Hitachi Vantara

Mobileforce Software

Learn the "Art and Science" of technical selling. AI + Cloud has changed the way enterprises consume software and services.&nbsp;This allows engineers to impact the B2B sales process in a very positive way.

Learn solution sales strategies that leverage your authenticity as an engineer.

Technical Founders who are building category-defining software products.

Technical Solution Sellers looking to speed up their time to revenue.

Software engineers in customer-facing roles who want to rev-up their careers.

Who is this course for

What you’ll get out of this course

Bridge the Gap Between Code and Clients.<ul><li>Gain practical insights into the world of B2B sales, tailored specifically for founders.</li><li>Understand how to articulate complex technical solutions to non-technical stakeholders.</li></ul>

Unlock customer opportunities by harnessing your technical skills

Engineers are in the best position to sell effectively. But, they lack the tools and framework to be successful. You will create your own high-velocity sales playbook that works for your technology domain.

Learn the high-velocity sales framework

Mass disruptions are also creating massive opportunities. Use the energy in the technology market in your favor.

Leverage AI and Cloud disruptions

<ul><li>Equip yourself with the sales acumen needed to successfully launch and sell your own SaaS products to businesses.</li><li>Learn to translate the value of your technical solutions into compelling propositions for potential clients.</li></ul>

Entrepreneurial edge for SaaS creators

You are selling every day to internal stakeholders. This course will arm you with strategies and mental frameworks to progress your agenda. These skills are valuable even if you continue in a developer role.

Cut through the FUD created by entrenched vendors

<ul><li>Enjoy continued access to the exclusive community for ongoing support and events.</li><li>Avail a 25% discount on the premium version of the community with over 50,000 industry experts. JoinTaro.com</li></ul>

Continuous Support Beyond the Course

Understand the B2B sales process

Meet your customer where they are

Researching and profiling customers effectively

Art & science of product positioning based on customer needs

Use your technical skills to engage customers and build trust

Identify risks in sales opportunities and neutralize them

Closing the deal

Tips for additional practice

Course Syllabus

What people are saying

Meet your instructor

4 Live Sessions over 2 Weeks

Project Work

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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