Generative AI Masterclass -- Cohort 6

Codify and amplify the secret sauce of your organization with AI without losing your voice

Lev Gorelov

Jeremy Kirshbaum

Scale Institutional Knowledge with AI

BBB's Give.org

Walmart

Deloitte

Institute For The Future

International Rescue Committee

The Problem: Scaling organizational expertise with generative AI saps the unique methodology and voice from your content.&nbsp; The Solution: Capture, automate and invigorate institutional knowledge with agentic systems by mastering a framework distilled from years of strategic AI consulting and development experience with Fortune 500 executives and think tanks. This is not just a course. This is a commitment of experts with a decade of combined experience building bespoke generative applications to transform your workflows and multiply the output of your unique methodologies. With unlimited one-on-one consultation opportunities during the course, proprietary chatbots trained on the learning content and a resource hub 3 years in the making, the extent of your learning is bordered only by the time you are willing to commit. We equip you with strategic frameworks to integrate generative AI in a way that preserves organizational culture and expertise while unlocking new dimensions of interactivity and personalization. Effective AI integration requires new collaboration frameworks between domain experts and technical teams — we teach you how to bridge this gap so expert knowledge translates into reliable, personalized AI outputs. Atop of this theoretical bedrock, we bring heavy focus on hands-on practice with the unglamorous but essential work for mastering generative tool deployment: data plumbing, iterative evaluation and stress-testing, collaborative prompt design and de-risking roll-outs through phased deployment. You will master the very frameworks we have been applying for half a decade for global consultancies and companies, walking away with a repeatable blueprint for scaling generative AI across the enterprise.

Transform Your Organization's Expertise Into AI-Powered Competitive Advantage

Executive Leaders who need to integrate AI strategically without disrupting operational excellence.

Project/Product Managers who want to guide cross-functional teams through AI integration projects

Intelligence Specialists who want to enhance data-driven decision making through custom AI applications and automated insights.

Who is this course for

What you’ll get out of this course

Master the end-to-end methodology from initial requirements to production launch, including risk assessment, phased implementation, and organizational adoption strategies that minimize disruption while maximizing competitive advantage

Strategic AI Integration Frameworks

Transform unstructured institutional knowledge like meeting transcripts, reports, and backlogs into agentic systems that prevent your expertise from walking out the door with the next turnover

Culture Capture From Unstructured Data

Design and implement human-in-the-loop evaluation systems and testing methodologies that ensure trust, relevance, and reliability

Quality Assurance and Evaluation Frameworks

Navigate technical tradeoffs across compliance, latency, and cost vectors while managing non-technical stakeholders through AI development cycles and scope definition

Strategic Decision-Making and Project Management

Update your awareness with strategic foresight and thorough ecosystem analysis of AI affordances in specific industries, domains and modalities, enabling informed investment decisions and long-term positioning

AI Ecosystem Intelligence and Future Planning

<ul><li>Predict the developments in the generative AI landscape over the next 1 to 3 years.</li><li>Discover the current state-of-the-art models, emerging methodologies, and their business applications.</li><li>Hands-on focus: test applications of advanced prompting (image + text). Projects include prompt mining, image styling and app wireframing.</li></ul>

Prompt engineering and the generative AI landscape

<ul><li>Get familiar with the generative AI infrastructure and the emerging software paradigms.</li><li>Gain insight into the role of data in content generation.</li><li>Explore LUIs and LUX - frontier of AI-user interactions.</li><li>Identify potential niches for generative AI app development.</li><li>Hands-on focus: Build a generative AI app.</li></ul>

Building a generative AI app prototype

<ul><li>Master strategy for selecting a model for your needs.</li><li>Employ the generative AI implementation cycle - explore, adjust, experiment, repeat.</li><li>Gain insight into utilizing AI plugins.</li><li>Build security into AI applications.</li><li>Hands on focus: Create a generative AI tool responding to your personalized data + automate a content generator with other software. </li></ul>

Combining generative AI with outside data and tools.

Course syllabus

Research Director, Institute for the Future

Entrepreneur with $2M+ in Annual Sales in 2022

Director of Economic and Innovation Affairs for the Israeli Ministry of Foreign Affairs in Miami

Research Director at the Institute for the Future

Executive Director, Collective Urban and Regional Impact at
Virginia Commonwealth University

Creative Entrepreneur, Operations Manager, Musician

What people are saying

Meet your instructor

Synchronous zoom lecture on Tuesday, focusing on the conceptual backbone of AI agent functionality and applications. Recordings of class will be available soon after its completion.

Tuesday

An async walkthrough will guide you in building functional prototypes of AI Agents. You will get to shape the project deliverable. Lecturers will be available by email, during office hours and via one-on-one sessions throughout the week for questions and support.

Weekly projects (async)

Optional office hours where you can ask questions and receive personal guidance on developing your AI applications.

Tuesday & Thursday

Schedule 1:1 coaching time with instructors for individualized help with your hands-on projects, privately thinking through a use-case, or whatever else you need.

1:1 Coaching

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

Learn with a cohort of peers

Learning is better with cohorts

Frequently Asked Questions

And receive exclusive screenshot instructions on creating cryptocurrency and AI apps

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