Cohort 1

Find your big growth levers – Adopt the framework we've used to help over 200 seed-stage startups find their most impactful growth work.

Matt Lerner

Co-Founder, SYSTM, Ex. PayPal, 500 Startups


Nopadon Wongpakdee


Co-Founder, SYSTM, ex. Citi Ventures, 500 Startups

Lisa Kennelly


Product Marketing Strategy @ Klarna


Map Your Company's Growth Model

If you study history’s great startups, you’ll see a pattern: 90% of their growth came from 10% of the stuff they tried. Every startup works hard, but great startups prioritize incredibly well. The dirty little secret is that prioritization gets easier for everyone when you map your growth model. A growth model helps you: 1. Find your big growth leversIdentify the small actions that can have the biggest impact on your startup’s growth, so you can focus on them and confidently deprioritise everything else.&nbsp;2. Simplify prioritization and decision makingIf prioritization feels painful, it’s probably because you’re each working from different sets of assumptions. If you give everyone&nbsp;a single coherent mental model of how the business grows, quarterly goals practically write themselves. 3. Focus your team on the most impactful work.Every startup works hard, that’s table stakes. The winners are the ones who do the right work. Framework and leadership practices to help each person eschew busywork and prioritise work with the highest potential upside. 4. Create a metrics-driven culture. You’ll get a cadence conversations to reinforce high-impact thinking and decision making.

Great startups don’t waste time on small stuff.

Impatient Seed &amp; Series A Founders who see their teams wasting time on small projects rather than looking for big ones.

Frustrated Growth Leaders who struggle to get people to think in terms of measurable business outcomes.

Large company growth leaders who need to build compelling business cases to influence finance, product and C-suite execs.

Who is this course for

What you’ll get out of this course

Find a single number that tracks customer value delivery and predicts growth. Plus learn why revenue is a dangerous North Star.

Identify your North Star Metric

Work backwards from your North Star to map your growth model as a handful of critical KPIs that track the drivers of your growth. Then find the positive feedback loops that can drive sustained growth.

Map your growth model & growth loops

Identify the constraints that reduce efficiency and slow your growth so you can unblock them, including the "rate-limiting step" bottleneck where you can focus for maximum impact.

Find your rate-limiting step

Incentive systems cause unintended consequences, so we’ll stress test your model to help you spot unforeseen outcomes that could backfire.

Avoid perverse incentives

Get a paint-by-numbers process to roll this out across your entire company, plus a set of weekly, monthly and quarterly conversations to reinforce a metrics-driven culture.

Create a metrics-driven culture

What people are saying

Meet your instructors


<ul><li>How to find your North Star Metric</li><li>Examples for different business models</li><li>Stress-testing your North Star</li><li>Avoiding perverse incentives</li><li>Example growth models</li></ul>

Your North Star & Growth Model

<ul><li>Intro to Systems Theory</li><li>Drivers vs. Key Drivers</li><li>Feedback loops &amp; constraints</li><li>Example growth models (SaaS, Marketplaces, Ecommerce, Mobile)</li><li>Habituation threshold &amp; retention</li><li>Key drivers before product/market fit</li><li>Special metrics for marketplaces</li></ul>

Key drivers, loops and constraints

<ul><li>Creating your KPI Sheet</li><li>Finding your rate-limiting step</li><li>Nuance metrics</li><li>Key Driver owners &amp; targets</li></ul>

KPI Sheet & Rate-Limiting Step

<ul><li>Finalizing your model &amp; getting buy-in</li><li>Rolling this out to the whole team</li><li>Growth model &amp; quarterly goal-setting (OKRs)</li><li>Breaking down silos with data</li><li>Reinforcing the mindset shift</li></ul>

Creating a metrics-driven culture

Course syllabus

Your North Star &amp; Growth Model

Friday 29 September


Key Drivers, Loops and Constraints.

Monday 2 October 


Wednesday 4 October


Creating a Metrics-Driven Culture.

Friday 6 October


Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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