Map Your Company's Growth Model

4.4 (7)

8 Days

Cohort-based Course

Find your big growth levers – Adopt the framework we've used to help over 200 seed-stage startups find their most impactful growth work.

Map Your Company's Growth Model

4.4 (7)

8 Days

Cohort-based Course

Find your big growth levers – Adopt the framework we've used to help over 200 seed-stage startups find their most impactful growth work.

Hosted by

Matt Lerner, Nopadon Wongpakdee, and Lisa Kennelly

Startup growth leaders at PayPal, Klarna, Citi Ventures & 500 Startups.

Course overview

Great startups don’t waste time on small stuff.

If you study history’s great startups, you’ll see a pattern: 90% of their growth came from 10% of the stuff they tried. Every startup works hard, but great startups prioritize incredibly well.

The dirty little secret is that prioritization gets easier for everyone when you map your growth model.

A growth model helps you:

1. Find your big growth levers

Identify the small actions that can have the biggest impact on your startup’s growth, so you can focus on them and confidently deprioritise everything else.

2. Simplify prioritization and decision making

If prioritization feels painful, it’s probably because you’re each working from different sets of assumptions. If you give everyone a single coherent mental model of how the business grows, quarterly goals practically write themselves.

3. Focus your team on the most impactful work.

Every startup works hard, that’s table stakes. The winners are the ones who do the right work. Framework and leadership practices to help each person eschew busywork and prioritise work with the highest potential upside.

4. Create a metrics-driven culture.

You’ll get a cadence conversations to reinforce high-impact thinking and decision making.

Who is this course for

Impatient Seed & Series A Founders who see their teams wasting time on small projects rather than looking for big ones.

Frustrated Growth Leaders who struggle to get people to think in terms of measurable business outcomes.

Large company growth leaders who need to build compelling business cases to influence finance, product and C-suite execs.

Impatient Seed & Series A Founders who see their teams wasting time on small projects rather than looking for big ones.

Frustrated Growth Leaders who struggle to get people to think in terms of measurable business outcomes.

Large company growth leaders who need to build compelling business cases to influence finance, product and C-suite execs.

What you’ll get out of this course

Identify your North Star Metric

Find a single number that tracks customer value delivery and predicts growth. Plus learn why revenue is a dangerous North Star.

Map your growth model & growth loops

Work backwards from your North Star to map your growth model as a handful of critical KPIs that track the drivers of your growth. Then find the positive feedback loops that can drive sustained growth.

Find your rate-limiting step

Identify the constraints that reduce efficiency and slow your growth so you can unblock them, including the "rate-limiting step" bottleneck where you can focus for maximum impact.

Avoid perverse incentives

Incentive systems cause unintended consequences, so we’ll stress test your model to help you spot unforeseen outcomes that could backfire.

Create a metrics-driven culture

Get a paint-by-numbers process to roll this out across your entire company, plus a set of weekly, monthly and quarterly conversations to reinforce a metrics-driven culture.

What people are saying

We worried it’d be generic like other programs and we wouldn’t learn anything new. But the principles were directly applicable to our business. It transformed our failing methods into systems that converted prospects into customers."

Darina Garland

Co-Founder, Ooni Pizza Ovens

They helped us create rigour around growth. We grew 22X in 18 months, and it would've taken us 3x longer to build our growth engine without their help."

Juan Andrade

Co-Founder & CEO, Rebank (YC-W19)

SYSTM made my job so much easier! Now I can get engineering resources and the founder actually listens to me."

Ivo Kostadinov

VP Growth, Love Electric

Matt is the real deal. He has solid frameworks, a great team of instructors, and truly understands his content."

Gagan Biyani

Founder, Maven

Meet your instructors

Matt Lerner

Co-Founder, SYSTM, Ex. PayPal, 500 Startups

Matt Lerner started his career as a growth marketer, and general manager in Silicon Valley, and had his first exit in 1998. He joined the early growth team at PayPal in 2004, where he rose to GM of an $800M B2B business. He left PayPal to become Partner with the VC 500 Startups. He founded SYSTM (formerly Startup Core Strengths), where he has helped over 200 early stage startups "find their big growth levers." Matt has been invited to lecture at Stanford University, Berkeley and Imperial College.

Nopadon Wongpakdee

Co-Founder, SYSTM, ex. Citi Ventures, 500 Startups

A digital marketer with 20+ years of experience, Nopadon has worked with 100+ start-ups as a consultant, Citi Ventures EIR and in-house growth hacker for 500 startups. As co-founder of SYSTM (formerly Startup Core Strengths), Nopadon helps teams apply the Jobs To Be Done methodology to set up the foundations of a growth machine.

Lisa Kennelly

Product Marketing Strategy @ Klarna

2X startup CMO with 15+ years experience. Lisa leads product marketing strategy @ Klarna, previously CMO @ Fishbrain, and Director of Marketing @ Clue. She mentors with First Round Capital, Techstars, Antler, and of course SYSTM (formerly Startup Core Strengths).

Little-known fact: After earning a BA from Harvard, she started her career as a sports journalist covering the New York Yankees.