Map Your Company's Growth Model
4.4
(7 ratings)
8 Days
·Cohort-based Course
Find your big growth levers – Adopt the framework we've used to help over 200 seed-stage startups find their most impactful growth work.
Map Your Company's Growth Model
4.4
(7 ratings)
8 Days
·Cohort-based Course
Find your big growth levers – Adopt the framework we've used to help over 200 seed-stage startups find their most impactful growth work.
Course overview
Great startups don’t waste time on small stuff.
If you study history’s great startups, you’ll see a pattern: 90% of their growth came from 10% of the stuff they tried. Every startup works hard, but great startups prioritize incredibly well.
The dirty little secret is that prioritization gets easier for everyone when you map your growth model.
A growth model helps you:
1. Find your big growth levers
Identify the small actions that can have the biggest impact on your startup’s growth, so you can focus on them and confidently deprioritise everything else.
2. Simplify prioritization and decision making
If prioritization feels painful, it’s probably because you’re each working from different sets of assumptions. If you give everyone a single coherent mental model of how the business grows, quarterly goals practically write themselves.
3. Focus your team on the most impactful work.
Every startup works hard, that’s table stakes. The winners are the ones who do the right work. Framework and leadership practices to help each person eschew busywork and prioritise work with the highest potential upside.
4. Create a metrics-driven culture.
You’ll get a cadence conversations to reinforce high-impact thinking and decision making.
Who is this course for
01
Impatient Seed & Series A Founders who see their teams wasting time on small projects rather than looking for big ones.
02
Frustrated Growth Leaders who struggle to get people to think in terms of measurable business outcomes.
03
Large company growth leaders who need to build compelling business cases to influence finance, product and C-suite execs.
What you’ll get out of this course
Identify your North Star Metric
Find a single number that tracks customer value delivery and predicts growth. Plus learn why revenue is a dangerous North Star.
Map your growth model & growth loops
Work backwards from your North Star to map your growth model as a handful of critical KPIs that track the drivers of your growth. Then find the positive feedback loops that can drive sustained growth.
Find your rate-limiting step
Identify the constraints that reduce efficiency and slow your growth so you can unblock them, including the "rate-limiting step" bottleneck where you can focus for maximum impact.
Avoid perverse incentives
Incentive systems cause unintended consequences, so we’ll stress test your model to help you spot unforeseen outcomes that could backfire.
Create a metrics-driven culture
Get a paint-by-numbers process to roll this out across your entire company, plus a set of weekly, monthly and quarterly conversations to reinforce a metrics-driven culture.
Map Your Company's Growth Model
What people are saying
Darina Garland
Juan Andrade
Ivo Kostadinov
Gagan Biyani
Meet your instructors
Matt Lerner
Co-Founder, SYSTM, Ex. PayPal, 500 Startups
Matt Lerner started his career as a growth marketer, and general manager in Silicon Valley, and had his first exit in 1998. He joined the early growth team at PayPal in 2004, where he rose to GM of an $800M B2B business. He left PayPal to become Partner with the VC 500 Startups. He founded SYSTM (formerly Startup Core Strengths), where he has helped over 200 early stage startups "find their big growth levers." Matt has been invited to lecture at Stanford University, Berkeley and Imperial College.
Nopadon Wongpakdee
Co-Founder, SYSTM, ex. Citi Ventures, 500 Startups
A digital marketer with 20+ years of experience, Nopadon has worked with 100+ start-ups as a consultant, Citi Ventures EIR and in-house growth hacker for 500 startups. As co-founder of SYSTM (formerly Startup Core Strengths), Nopadon helps teams apply the Jobs To Be Done methodology to set up the foundations of a growth machine.
Lisa Kennelly
Product Marketing Strategy @ Klarna
2X startup CMO with 15+ years experience. Lisa leads product marketing strategy @ Klarna, previously CMO @ Fishbrain, and Director of Marketing @ Clue. She mentors with First Round Capital, Techstars, Antler, and of course SYSTM (formerly Startup Core Strengths).
Little-known fact: After earning a BA from Harvard, she started her career as a sports journalist covering the New York Yankees.
Be the first to know about upcoming cohorts
Map Your Company's Growth Model
Course syllabus
01
Your North Star & Growth Model
- How to find your North Star Metric
- Examples for different business models
- Stress-testing your North Star
- Avoiding perverse incentives
- Example growth models
02
Key drivers, loops and constraints
- Intro to Systems Theory
- Drivers vs. Key Drivers
- Feedback loops & constraints
- Example growth models (SaaS, Marketplaces, Ecommerce, Mobile)
- Habituation threshold & retention
- Key drivers before product/market fit
- Special metrics for marketplaces
03
KPI Sheet & Rate-Limiting Step
- Creating your KPI Sheet
- Finding your rate-limiting step
- Nuance metrics
- Key Driver owners & targets
04
Creating a metrics-driven culture
- Finalizing your model & getting buy-in
- Rolling this out to the whole team
- Growth model & quarterly goal-setting (OKRs)
- Breaking down silos with data
- Reinforcing the mindset shift
Course schedule
4-6 hours per week
Friday 29 September
4:00pm - 5:30pm BST
Your North Star & Growth Model
Monday 2 October
4:00pm - 5:30pm BST
Key Drivers, Loops and Constraints.
Wednesday 4 October
4:00pm - 5:30pm BST
KPI Sheet and Rate-Limited Step
Friday 6 October
4:00pm - 5:30pm BST
Creating a Metrics-Driven Culture.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you