Map Your Company's Growth Model


(7 ratings)


8 Days


Cohort-based Course

Find your big growth levers – Adopt the framework we've used to help over 200 seed-stage startups find their most impactful growth work.

Course overview

Great startups don’t waste time on small stuff.

If you study history’s great startups, you’ll see a pattern: 90% of their growth came from 10% of the stuff they tried. Every startup works hard, but great startups prioritize incredibly well.

The dirty little secret is that prioritization gets easier for everyone when you map your growth model.

A growth model helps you:

1. Find your big growth levers

Identify the small actions that can have the biggest impact on your startup’s growth, so you can focus on them and confidently deprioritise everything else.


2. Simplify prioritization and decision making

If prioritization feels painful, it’s probably because you’re each working from different sets of assumptions. If you give everyone a single coherent mental model of how the business grows, quarterly goals practically write themselves.

3. Focus your team on the most impactful work.

Every startup works hard, that’s table stakes. The winners are the ones who do the right work. Framework and leadership practices to help each person eschew busywork and prioritise work with the highest potential upside.

4. Create a metrics-driven culture.

You’ll get a cadence conversations to reinforce high-impact thinking and decision making.

Who is this course for


Impatient Seed & Series A Founders who see their teams wasting time on small projects rather than looking for big ones.


Frustrated Growth Leaders who struggle to get people to think in terms of measurable business outcomes.


Large company growth leaders who need to build compelling business cases to influence finance, product and C-suite execs.

What you’ll get out of this course

Identify your North Star Metric

Find a single number that tracks customer value delivery and predicts growth. Plus learn why revenue is a dangerous North Star.

Map your growth model & growth loops

Work backwards from your North Star to map your growth model as a handful of critical KPIs that track the drivers of your growth. Then find the positive feedback loops that can drive sustained growth.

Find your rate-limiting step

Identify the constraints that reduce efficiency and slow your growth so you can unblock them, including the "rate-limiting step" bottleneck where you can focus for maximum impact.

Avoid perverse incentives

Incentive systems cause unintended consequences, so we’ll stress test your model to help you spot unforeseen outcomes that could backfire.

Create a metrics-driven culture

Get a paint-by-numbers process to roll this out across your entire company, plus a set of weekly, monthly and quarterly conversations to reinforce a metrics-driven culture.

What people are saying

        We worried it’d be generic like other programs and we wouldn’t learn anything new. But the principles were directly applicable to our business. It transformed our failing methods into systems that converted prospects into customers."
Darina Garland

Darina Garland

Co-Founder, Ooni Pizza Ovens
        They helped us create rigour around growth. We grew 22X in 18 months, and it would've taken us 3x longer to build our growth engine without their help."
Juan Andrade

Juan Andrade

Co-Founder & CEO, Rebank (YC-W19)
        SYSTM made my job so much easier! Now I can get engineering resources and the founder actually listens to me."
Ivo Kostadinov

Ivo Kostadinov

VP Growth, Love Electric
        Matt is the real deal. He has solid frameworks, a great team of instructors, and truly understands his content."
Gagan Biyani

Gagan Biyani

Founder, Maven

Meet your instructors

Matt Lerner

Matt Lerner

Co-Founder, SYSTM, Ex. PayPal, 500 Startups

Matt Lerner started his career as a growth marketer, and general manager in Silicon Valley, and had his first exit in 1998. He joined the early growth team at PayPal in 2004, where he rose to GM of an $800M B2B business. He left PayPal to become Partner with the VC 500 Startups. He founded SYSTM (formerly Startup Core Strengths), where he has helped over 200 early stage startups "find their big growth levers." Matt has been invited to lecture at Stanford University, Berkeley and Imperial College.

Nopadon Wongpakdee

Nopadon Wongpakdee

Co-Founder, SYSTM, ex. Citi Ventures, 500 Startups

A digital marketer with 20+ years of experience, Nopadon has worked with 100+ start-ups as a consultant, Citi Ventures EIR and in-house growth hacker for 500 startups. As co-founder of SYSTM (formerly Startup Core Strengths), Nopadon helps teams apply the Jobs To Be Done methodology to set up the foundations of a growth machine.

Lisa Kennelly

Lisa Kennelly

Product Marketing Strategy @ Klarna

2X startup CMO with 15+ years experience. Lisa leads product marketing strategy @ Klarna, previously CMO @ Fishbrain, and Director of Marketing @ Clue. She mentors with First Round Capital, Techstars, Antler, and of course SYSTM (formerly Startup Core Strengths).

Little-known fact: After earning a BA from Harvard, she started her career as a sports journalist covering the New York Yankees.

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Course syllabus


Your North Star & Growth Model

  • How to find your North Star Metric
  • Examples for different business models
  • Stress-testing your North Star
  • Avoiding perverse incentives
  • Example growth models


Key drivers, loops and constraints

  • Intro to Systems Theory
  • Drivers vs. Key Drivers
  • Feedback loops & constraints
  • Example growth models (SaaS, Marketplaces, Ecommerce, Mobile)
  • Habituation threshold & retention
  • Key drivers before product/market fit
  • Special metrics for marketplaces


KPI Sheet & Rate-Limiting Step

  • Creating your KPI Sheet
  • Finding your rate-limiting step
  • Nuance metrics
  • Key Driver owners & targets


Creating a metrics-driven culture

  • Finalizing your model & getting buy-in
  • Rolling this out to the whole team
  • Growth model & quarterly goal-setting (OKRs)
  • Breaking down silos with data
  • Reinforcing the mindset shift

Course schedule

4-6 hours per week
  • Friday 29 September

    4:00pm - 5:30pm BST

    Your North Star & Growth Model

  • Monday 2 October

    4:00pm - 5:30pm BST

    Key Drivers, Loops and Constraints.

  • Wednesday 4 October

    4:00pm - 5:30pm BST

    KPI Sheet and Rate-Limited Step

  • Friday 6 October

    4:00pm - 5:30pm BST

    Creating a Metrics-Driven Culture.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

I work full-time, what is the expected time commitment?
Can I get reimbursed by my company?
Does the price include VAT?
Are the lessons recorded, can we access the videos?
How advanced is the material? (Do I need to be a marketing expert?)
What stage startups is this appropriate for?
What business models is this appropriate for? (SaaS? Ecommerce? Marketplaces?)
I'd like my team to attend, do you offer volume discounts?
I can’t attend, where else can I learn about this approach?
What if I have additional questions about the course?
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