Cohort 002

Few people know how to convey complex change on a single slide. Be one of them. 

Michael Margolis

CEO and founder, Storied

Jodi Bepler

VP of Community

Narrative Change

Google

Facebook

Uber

Shopify

Genentech

Get ahead of the curve using a 1-slide narrative framework: Old Story / New Story. Learn one of the most powerful tools to convey complex change to an executive audience.And it's worked for companies like Meta, Google, Shopify, and 100s of others. Whether you’re a tech leader in product, design, data, marketing etc, the challenges are the same: – How do I communicate the value of my expertise and the importance of my key projects?– How do I pitch something new, technical, and nuanced without facing resistance?– How do I persuade key decision makers to support my project and gain traction? Here’s what you can expect from the course 👇 Course Outcomes ⛰️1. Learn our Contrast Frame technique and position yourself as an influential communicator.2. Become more confident, inspire others, and stop wasting hours worried about getting rejected.3. Conquer objections, create buy-in and shared understanding from anyone challenging your POV.4. Apply this method for instant ROI to 1 of your pivotal, high-stakes projects + accelerate your career. Why Narrative ✨– Selling change has never been harder than today.&nbsp;– Many of us feel burnt out, overwhelmed and out of control.– We often rationalise the business case for change and crash into a wall of resistance.&nbsp;– Storytelling is one of the top skills that allows you to take charge of leading complex change.&nbsp;– Discover an antidote to information overload and carve a path to clarity and shared understanding.&nbsp;– It’s #1 competency required to advance to a C-suite, VP, or Director role. Format 🙋‍♀️– Participate in 2 interactive zoom sessions, including an Action Clinic– Breakouts and lots of Live Coaching from Michael and other like-minded peers.– Stay for the After-Party Hangouts - “unofficial” extended Q&amp;A; nobody leaves feeling hungry&nbsp;🙌– Lifetime access to the recording, workbook &amp; templates to build Narrative Intelligence™ over time.– Case study breakdowns from different industries, e.g. data science, product growth, social change.– ChatGPT Swipe File as a bonus with prompts to get AI to do 70% of the heavy lifting for you. Your Peers 🤝Join executives, product managers, design leads, marketers, data scientists, people ops, and other disciplines. Plus change-makers, coaches, and consultants from 17 countries.&nbsp;Leaders from Asana, Google, Meta, Autodesk, Mozilla, Cruise, Genentech, Chan Zuckerberg Initiative, Microsoft, Moody's, Zillow, Uber are alumni our recent courses and found them to be a difference-maker.

Take Charge of the Narrative and Become an Influential Communicator

Fast-Track Leaderswho are in a new, demanding role, that want to lead change yet have to deliver on oversized expectations.

Mid-Career Managerswho feel stuck in the Messy Middle and want to take charge, level up, and figure out what's next.

Expert Consultantswho want to change the old ways, but face resistance and struggle to show the value of their expertise.

Who is this course for

What you’ll get out of this course

<ul><li>Grab people's attention, reframe the conversation in a way that's difficult to reject or dismiss</li><li>Create immediate clarity, alignment and understanding from key cross-functional stakeholders</li></ul>

Craft a 1-Slide Narrative that Gets You Instant Buy-in & Credibility 🏔️
 

<ul><li>This 2-part series will teach you the most overlooked skill for change management and business transformation</li><li>While most change focuses on what's broken and needs to be fixed, which increases resistance, you'll learn to create faith in the future and get people on your side</li></ul>

Stop Focusing on What's Wrong and Reframe What's Possible 🪄

<ul><li>Overcome cortisol "fight, flight, freeze" by activating dopamine and oxytocin in how people respond to your message</li><li>Get introduced to the neuro-biology of change to bypass fear, defensiveness, and opposition</li></ul>

Leverage the Science of Story To Work in Your Favor 🧠

<ul><li>Instant traction: you'll apply the framework directly to a project that gets you immediate ROI</li><li>Get honest peer to peer feedback as you prototype and refine your framing. We’re not just learning together, we’re shipping together</li></ul>

Learn by Doing - If You Prefer to Stand on the Sideline, Don't This Cohort ⚒️

<ul><li>Differentiate yourself from 95% of your peers with an innovative storytelling method that builds bridges in our divided times</li><li>Become someone that people admire, listen to, and recognize for your positive outlook and motivating message</li></ul>

Take Charge and Communicate Your Value with Clarity 🌊

<ul><li>Right vs. Wrong: how framing shapes perception</li><li>Fight or Flight: the neuro-biology of change</li><li>Change = Story: how to adapt to exponential times</li><li>Contrast Frame Technique: what it is and how to use it</li><li>Breakout sessions: practice and get feedback from peers</li><li>After Party: Extended Q&amp;A - nobody leaves stuck or incomplete</li></ul>

Session 1: Contrast Frame Technique

<ul><li>Action Clinic: Get laser coaching from Michael on your narrative</li><li>ChatGPT AI Prompts - how to outsource 70% of the scaffolding</li><li>Case Study Review: e.g. data science, product growth, social change</li><li>Breakout sessions: practice and get feedback from peers</li><li>After Party: Extended Q&amp;A - nobody leaves stuck or incomplete</li></ul>

Session 2: Action Clinic & Case Studies

2 sessions + downloadable tools and AI prompts
 

Nerdy 🤓 Explainer Video + Testimonials

Senior Director, Product Marketing at Mozilla

VP of Communications at Chan Zuckerberg Initiative

SVP of Global Marketing at Silver Sea Cruises

Facilitator, Pitch Coach, Trainer, Speaker, Podcast Host

Emmy-Award Winning Producer | Executive Coach | Strategic Communications | Story Development

Assistant Professor at University of Toronto

What people are saying

Meet your facilitators

<ul><li>Meet twice for 3 hours via Zoom</li><li>Lots of peer to peer feedback</li><li>Includes an optional weekly After Party</li><li>With unlimited Q&amp;A and laser coaching</li></ul>

Tuesdays

<ul><li>Tuesday, February 6, 2024</li><li>Tuesday, February 12, 2024</li></ul>

Cohort 003: February 6-12

<ul><li>Select readings from our book:&nbsp;Story 10x</li><li>ChatGPT AI Prompts to scale your thinking</li><li>Exercises applied to your pivotal project</li><li>Accountability to ship your work</li></ul>

Weekly Assignments

Course schedule

Intro Video / Story 10x Book Launch 🚀

"The stories we tell literally make the world.&nbsp;If you want to change the world, you need to change your story.&nbsp;This truth applies both to individuals and institutions." - Michael Margolis

High-touch, peer to peer, learn by doing

Active hands-on learning

You’ll be interacting with others through breakout rooms and smart feedback

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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