Cohort 2

Combine behavioral science and proven growth strategies to create a diverse roadmap, get buy-in, and drive impact with high quality.

Founder Growthmates • Ex-Miro 

Kate Syuma

Founder @Growthmates • Ex-Miro Head of Growth Design 

User-Centric Product-led Growth in the AI Era

Miro

Grammarly

Intercom

Loom

Manychat

Growth leaders and teams are expected to bring impactful results at high speed. However, in that high-paced environment, it's easy to get into a trap of constant local optimization. 👉 What is good for USER is good for BUSINESS. The biggest changes that drove product Growth for companies like Miro, Notion, Figma didn't happen due to local changes. These products combined both components: high-quality user experience and ethical PLG strategies. 📌 Growth teams face many challenges like: 🚨 Getting caught in a trap of local optimization and constant A/B testing with no impact?🚨 Hard to uncover new growth opportunities to impact Activation, Habit-forming, and Upgrades?🚨 What behavioral principles can help create the most user-friendly and ethical solutions?🚨 Finally, how do we receive a buy-in to implement meaningful product changes and drive Product-led Growth? I've been facing these challenges myself and collecting knowledge for years to address them. 📌 What prepared me to share this knowledge with you: ↳ For 6+ years at Miro, I covered all parts of the Growth funnel holistically&nbsp;(Activation, Engagement, Monetisation, Community-led Growth).↳ As a part of Growth Leadership at Miro, scaled from 1 Growth team (5 people) to a stream of 15 teams (170+ people).↳ As a founder of Growthmates, collected knowledge directly from 20+ leaders from Notion, Canva, Dropbox, and↳ As a Growth advisor, helped 10+ B2B and B2C companies in SaaS, Collaboration, Education, AI, and other sectors. 📌 What to expect on this course: ✅ Take an end-to-end look at 3 key Growth flows: Activation, Habit-forming, Upgrades ✅ Apply Behavioural science methods and uncover new opportunities through a user-centric approach✅ Turn your ideas into roadmap by applying 5-step Growth Flow review and prioritisation framework 🎯 THE RESULT: 📊 A diverse roadmap: you will translate your ideas into Quick Wins, Meaningful shifts, and Big bets that you can present and get a buy-in. ⏯️ 1:1 Personal video feedback on your project: Submit your final project and receive detailed, thoughtful feedback from me via Loom — I’ll walk through your work, respond to your specific questions, and share insights to help you move forward with clarity. 📌 What you get for the Total value: ⚡️ Personalized feedback on your completed project ($990 value) ⚡️ 4 interactive live sessions with me ($1,190 value) ⚡️ 30+ B2B &amp; B2C product flows for Onboarding, Adoption, and Upgrade experience from Notion, Canva, Dropbox, and more ($690 value) ⚡️15+ Templates for Growth, Research, and Growth teamwork ($990 value) ⚡️ Lifetime access to all these materials ——— ❗️ This course is NOT about abstract growth strategies. It's about real product examples, behavioral science knowledge, and PRACTICE that you can combine with your real work project. — Products that use only Sales-led model (course is about Product-led Growth)&nbsp;— Too early-stage products in the development phase (course is about your flows to analyse and improve).&nbsp;&nbsp;— If you want t learn deep Data analytics&nbsp;(course is more about Qualitative user-centric approach)

Create your Product-led growth roadmap — from Quick wins to Big bets.

PMs and Product Designers working on Growth — apply frameworks and feedback to produce a roadmap to immediately take into work

"Growth team of one" — Product and Design Leaders who drive several parts of growth simultaneously (like Activation, Habit-forming, Upgrades

Growth Marketers, User Researchers, and other Product members who want to deepen their knowledge of PLG practices and Behavioural psychology

Who is this course for

What you’ll get out of this course

You will create a draft of the roadmap and will apply the "3 types of initiatives" framework to articulate the value of Product-led Growth and get stakeholders' buy-in.

Create a diverse growth roadmap to get buy-in

You will get feedback from me directly and like-minded peers on the growth flow you're working on.

Get direct feedback on Growth flows improvements

User-centricity requires understanding how people behave and make decisions. You'll get access to 30 main behavioral principles; we'll practice 3 Behavioral methods — all of which are complemented with real SaaS examples.

Practice key Behavioral psychology principles

You'll practice using my 5-step Growth Framework to take a helicopter view of one of the flows you'd like to excel in —activation, Habit-forming, or paths to Upgrade. After the course, you'll learn how to incorporate this approach into your work.

Take an end-to-end look at 3 key Growth flows: Activation, Habit forming, Upgrade

For your Project work, you will apply this knowledge on 3-5 critical steps of the flows by combining Growth frameworks and Behavioural science.

Uncover new changes to impact Activation, Habit-forming, Upgrades

To inform your roadmap, you'll get 30+ flows of Onboarding, Habit forming, and Upgrade examples from the best B2B and B2C SaaS, learning how they address Activation, Habit-forming, and Upgrade experience.

🎁 Access to 30+ Growth flows visual base with best practices

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Design executive & advisor | ex-Miro, ZOE

What people are saying

Meet your instructor

📅 Join on Tuesdays for Live sessions

Bring your real growth challenge with Activation, Habit-forming, or Upgrades, and work on it by applying the frameworks shared in the course.

✏️ Work on your work-related projects during the week

Get feedback directly from me on Q&amp;A parts of live sessions, as well as from a small group of peers who are solving similar challenges — let's learn from each other!

🙌  Get feedback on your work

Course schedule

25 Growth Flows Review

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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