Cohort 2

The traditional B2B growth playbook is dying. Learn new tactics & strategies to uplevel your career in 2025 + 12 months of group coaching

Taylor Wells

4x Demand Gen & ABM Leader - $150mm+ in Efficient Pipeline Opportunities Created

B2B Demand Generation Accelerator

Botkeeper

Rivial Data Security

Northwest Technologies Group | Portland OR

ella

ACTvantage

You're not alone. I get it. There are many reasons for this but one main reason is that most traditional B2B marketing focuses on capturing demand rather than creating it. Capturing demand looks like SEO, pay-per-click advertising, content syndication, traditional outbound, and intent data.&nbsp; These strategies can work, but they are highly competitive and saturated approaches that yield diminishing returns year after year. What should you do differently?&nbsp; Create efficient demand by doing these four things: - Improve the buyer experience&nbsp;- Leveraging relationships&nbsp;- Delivering pre-customer impact- Finding underpriced media opportunities.&nbsp; To get even more granular, creating demand in 2025 involves leveraging strategic partnerships, founder-led growth, customer advocacy, employee advocacy, influencer marketing, event-led growth, employee advocacy, and community-led growth.&nbsp; These strategies and more are the future of pipeline creation. Why learn with me? I've been a marketer, a seller, and now an entrepreneur &amp; fractional demand gen consultant. I've spent the last 10+ years focused on generating efficient demand. Most companies I've worked with have either been bootstrapped or lightly funded, forcing me to get creative and consistently think outside the traditional playbook boxes to drive efficient revenue. --------- This live and interactive training will provide the frameworks and toolkits to enhance your demand-generation strategies. Grab your spot today! P.S. This is a small group course with limited seats to ensure each student receives 1:1 support. Only 19 spots are available for the April cohort. P.S.S. Have more questions? Please email me at taylor@taylorwells.com or schedule a call to discuss the course further here: https://potentialopportunity.com/meetings/taylorwells/maven-course-call

Does generating qualified pipeline seem to get harder each year?

B2B Marketers looking to uplevel their skills, crush their new revenue goals and get a promotion/raise

CMOs/CROs/CEOs looking to provide their organization leadership around what demand generation strategics and tactics to implement

Sales Development/Business Development looking to evolve beyond just doing outbound tactics

Who is this course for

What you’ll get out of this course

You can have all the best demand gen strategies but if you don't have the GTM fundamentals in place, you will fail.

Get a refresher on GTM fundamentals 

A deep dive into the 4 Demand Generation Levers for efficient &amp; effective growth

Learn the 4 Demand Generation Levers for effective growth

After the two week's you'll have 12-month demand generation plan to start executing NOW.

Walk away with a 12-month demand generation roadmap tailored to your business.

 

ChatGPT, Copy.ai, Clay, Summarize, Opus, and the list goes on. We'll walk through the different use cases for how we are using AI right now to increase output.

Leverage AI tools to amplify marketing efforts.

How do ABM and demand generation work together? We'll cover that and more.

Integrate Demand Gen with Account-Based Marketing (ABM)

We'll go deep on a handful of integrated demand gen playbooks that you can implement right away. How to do paid media, outbound, Linkedin, customer advocacy, creating video content, and getting starting with strategic partnerships.

Walk away with multiple playbooks for how to stack your demand gen strategies & make your life way easier 

We can create a great system for you but what if you have questions down the road? All students get access to my monthly group calls (for 1 year) to discuss what's working and what's not.

Get Access To 1-Year Of Monthly Check-Ins

We will briefly go over how demand generation places into your overall go-to-market strategy and plan

Go-to-Market Framework

How to grow your business by help your prospects first. This concept can purmulate every aspect of your business and transform your marketing/sales,

Selfless Advantage

Your brand needs to start with a why before a what. Many organizations struggle to tell their story. We will spend some time focusing on telling our story.

Strategic Narrative

Product-led growth or ecosystem-led growth? Not only can it be challenging understanding which one is which, but why should you care?

The Growth Paths

Partnerships, Content, Paid Media, Customer Marketing, Outbound. We will explore different tactics that follow without these categories.

Five Areas To Get Customers

What can we do in 2023 to impact this year? We will discuss short term (promotional) changes vs. long-term (infrastructure changes)

How To Impact 2023

We will give you resources and path to take to stay connected with your peers, get ongoing help, and crush your opportunity creation goals.

Your Next Steps

Course syllabus

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

Learn with a cohort of peers

Learning is better with cohorts

Get a sneak peek from previous cohorts:

Folks that have worked with Taylor

Meet your instructor

Over 7 days, you can participate in up to 15 hours of live interactive classes. Can't make each session? No worries, it will be recorded!

Live Sessions

You'll spend 3 per week of class time and 1 hour per week of homework on your own to gather data and thoughts on developing your demand generation plan.

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About this course

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