GPDwD: Cohort 1

Learn to build, launch, and scale GenAI products with practical skills, processes and frameworks in this hands-on course.

Dennis Yang

GenAI Product Development: Practical Skills & Processes

CNET Networks

eBay Inc.

Dashbot

Techdirt

Generative AI is transforming the product landscape, and leaders who don’t adapt risk falling behind. We are all constantly being asked, “What is your GenAI strategy?” For many product and technical leaders, answering this question comes with pressing challenges:- How do you integrate GenAI effectively without over-investing? - How can you ensure AI initiatives align with business goals and user needs?- How do you pitch GenAI projects in a way that secures buy-in from stakeholders? - How do you make sound build vs. buy decisions amid rapidly evolving AI options? - How do you evaluate and manage the unique risks of GenAI, from ethical considerations to security?- And, once your GenAI products are shipped, how do you operationalilze and iteratively improve them? In this course, you’ll gain the skills and frameworks to tackle these challenges head-on. Through hands-on lessons and real-world case studies, you’ll learn how to scope and build AI products, manage cross-functional stakeholders, and understand deployment practices that ensure long-term success. You’ll also develop essential pitching and storytelling techniques to frame GenAI initiatives persuasively for both internal stakeholders and corporate clients, clearly communicating the strategic value and ROI of your solution. By the end, you’ll be ready to identify high-impact AI opportunities, navigate the unique risks and rewards of GenAI, and confidently bring cutting-edge AI products to market with a strategic, informed approach. What to Expect This is a highly interactive, hands-on course where we’ll dig into specific GenAI use cases, frameworks, and decision-making strategies. You’ll get live instruction, real-world case studies, and immediate application exercises to help you build intuition and confidence. By the end of this course, you’ll learn to:- Identify high-value GenAI opportunities within your product or organization- Navigate build vs. buy decisions in a way that optimizes resources and impact- Pitch GenAI projects compellingly to stakeholders, from execs to cross-functional partners- Assess unique AI risks and handle data security, ethics, and compliance challenges- Create MVPs for AI products that are scalable and cost-effective- Evaluate GenAI tools, APIs, and platforms to choose the right solution for your goals- Drive cross-functional AI initiatives that align with business needs and user goals- Build alignment and secure buy-in by communicating GenAI’s ROI effectively The course also includes:- Guided exercises to immediately apply GenAI frameworks and concepts- Group discussions and Q&amp;A to explore edge cases and unique challenges- Access to course recordings for future reference Who Will Benefit Most from This Course:- Product and technology leaders committed to staying competitive in a rapidly changing landscape- High performers who want to increase their strategic impact with GenAI- Operators ready to level up their AI knowledge and make informed, strategic decisions about GenAI in product development Who This Course Is Not For:- Individuals looking for a general intro to AI concepts—this course is focused on applied GenAI strategy and product execution.- Those seeking 1:1 coaching, though we’ll have group Q&amp;A and in-depth discussions.- Leaders looking for a slow-paced, theoretical approach—this is a hands-on experience designed to give you practical tools you can apply immediately.

Why This Course?

Product Leaders wanting to integrate GenAI into product strategy, struggling with aligning AI to goals and gaining buy-in.

Technical Leaders seeking to bridge tech and product development, struggling with new GenAI risks and differing evaluation frameworks.

Product Managers aiming to integrate AI capabilities into products but struggling with uncertain ROI and build vs. buy choices.

Who is this course for

What you’ll get out of this course

Master frameworks like build vs. buy, MVP scoping, experimentation, and scaling AI products through hands-on exercises and case studies that can be applied immediately to real-world projects.

Practical Frameworks for GenAI Product Development

Gain direct experience with key GenAI tools and APIs through practical examples, learning to navigate vendor selection, model selection, evaluation, build, and operationalization processes.

Hands-On Experience with AI Tools and Technologies

Learn to craft a compelling GenAI vision, secure stakeholder buy-in, and drive cross-functional alignment through pitch simulations, stakeholder mapping, and real-world scenario planning to bring AI products from concept to launch.

Strategic Insights for Leading AI Initiatives

Connect with like-minded product leaders through group discussions and networking sessions to exchange insights, best practices, and foster ongoing collaboration in AI-driven product development.

A Network of GenAI Product Peers

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

What people are saying

Meet your instructor

Thursdays

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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