GenAI Product Development: Practical Skills & Processes

New
·

4 Weeks

·

Cohort-based Course

Learn to build, launch, and scale GenAI products with practical skills, processes and frameworks in this hands-on course.

Previously at

CNET Networks
eBay Inc.
Dashbot
Techdirt

Course overview

Why This Course?

Generative AI is transforming the product landscape, and leaders who don’t adapt risk falling behind. We are all constantly being asked, “What is your GenAI strategy?”


For many product and technical leaders, answering this question comes with pressing challenges:

- How do you integrate GenAI effectively without over-investing?

- How can you ensure AI initiatives align with business goals and user needs?

- How do you pitch GenAI projects in a way that secures buy-in from stakeholders?

- How do you make sound build vs. buy decisions amid rapidly evolving AI options?

- How do you evaluate and manage the unique risks of GenAI, from ethical considerations to security?

- And, once your GenAI products are shipped, how do you operationalilze and iteratively improve them?


In this course, you’ll gain the skills and frameworks to tackle these challenges head-on.


Through hands-on lessons and real-world case studies, you’ll learn how to scope and build AI products, manage cross-functional stakeholders, and understand deployment practices that ensure long-term success.


You’ll also develop essential pitching and storytelling techniques to frame GenAI initiatives persuasively for both internal stakeholders and corporate clients, clearly communicating the strategic value and ROI of your solution.


By the end, you’ll be ready to identify high-impact AI opportunities, navigate the unique risks and rewards of GenAI, and confidently bring cutting-edge AI products to market with a strategic, informed approach.


What to Expect


This is a highly interactive, hands-on course where we’ll dig into specific GenAI use cases, frameworks, and decision-making strategies. You’ll get live instruction, real-world case studies, and immediate application exercises to help you build intuition and confidence.


By the end of this course, you’ll learn to:

- Identify high-value GenAI opportunities within your product or organization

- Navigate build vs. buy decisions in a way that optimizes resources and impact

- Pitch GenAI projects compellingly to stakeholders, from execs to cross-functional partners

- Assess unique AI risks and handle data security, ethics, and compliance challenges

- Create MVPs for AI products that are scalable and cost-effective

- Evaluate GenAI tools, APIs, and platforms to choose the right solution for your goals

- Drive cross-functional AI initiatives that align with business needs and user goals

- Build alignment and secure buy-in by communicating GenAI’s ROI effectively


The course also includes:

- Guided exercises to immediately apply GenAI frameworks and concepts

- Group discussions and Q&A to explore edge cases and unique challenges

- Access to course recordings for future reference


Who Will Benefit Most from This Course:

- Product and technology leaders committed to staying competitive in a rapidly changing landscape

- High performers who want to increase their strategic impact with GenAI

- Operators ready to level up their AI knowledge and make informed, strategic decisions about GenAI in product development


Who This Course Is Not For:

- Individuals looking for a general intro to AI concepts—this course is focused on applied GenAI strategy and product execution.

- Those seeking 1:1 coaching, though we’ll have group Q&A and in-depth discussions.

- Leaders looking for a slow-paced, theoretical approach—this is a hands-on experience designed to give you practical tools you can apply immediately.

Who is this course for

01

Product Leaders wanting to integrate GenAI into product strategy, struggling with aligning AI to goals and gaining buy-in.

02

Technical Leaders seeking to bridge tech and product development, struggling with new GenAI risks and differing evaluation frameworks.

03

Product Managers aiming to integrate AI capabilities into products but struggling with uncertain ROI and build vs. buy choices.

What you’ll get out of this course

Practical Frameworks for GenAI Product Development

Master frameworks like build vs. buy, MVP scoping, experimentation, and scaling AI products through hands-on exercises and case studies that can be applied immediately to real-world projects.

Hands-On Experience with AI Tools and Technologies

Gain direct experience with key GenAI tools and APIs through practical examples, learning to navigate vendor selection, model selection, evaluation, and operationalization processes.

Strategic Insights for Leading AI Initiatives

Learn to craft a compelling GenAI vision, secure stakeholder buy-in, and drive cross-functional alignment through pitch simulations, stakeholder mapping, and real-world scenario planning to bring AI products from concept to launch.

A Network of GenAI Product Peers

Connect with like-minded product leaders through group discussions and networking sessions to exchange insights, best practices, and foster ongoing collaboration in AI-driven product development.

This course includes

4 interactive live sessions

Lifetime access to course materials

11 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Jan 9—Jan 12

    Jan

    9

    Session 1

    Thu 1/99:00 PM—10:00 PM (UTC)

    GenAI Basics

    3 items

    GenAI Product Lifecycle

    3 items

Week 2

Jan 13—Jan 19

    Jan

    16

    Session 2

    Thu 1/169:00 PM—10:00 PM (UTC)

    GenAI Build vs Buy

    1 item

    GenAI Experimentation

    0 items

Week 3

Jan 20—Jan 26

    Jan

    23

    Session 3

    Thu 1/239:00 PM—10:00 PM (UTC)

    Developing a GenAI Strategy

    0 items

    GenAI Risks & Mitigation

    2 items

Week 4

Jan 27—Jan 30

    Jan

    30

    Session 4

    Thu 1/309:00 PM—10:00 PM (UTC)

    GenAI Testing & Evals

    2 items

    GenAI Operationalization

    0 items
A pattern of wavy dots

Join an upcoming cohort

GenAI Product Development: Practical Skills & Processes

GPDwD: Cohort 1

$700

Dates

Jan 9—30, 2025

Payment Deadline

Jan 12, 2025
Get reimbursed

Meet your instructor

Dennis Yang

Dennis Yang

With over two decades of experience in entrepreneurial product innovation, I’m here to share the frameworks and strategies I’ve honed while leading product teams at companies like Chime, eBay, CNET, Techdirt and Dashbot, where I pioneered AI-driven solutions and scaled successful products to millions of users.


My journey includes founding and growing three startups, collaborating cross-functionally with operational, compliance engineering, design, and analytics teams, and continuously advancing the use of GenAI for impactful, cost-effective solutions.

Course schedule

1-2 hours per week

  • Thursdays

    1:00pm - 2:00pm PST

    Live Zoom session with Dennis

Stay in the loop

Sign up to be the first to know about course updates.

A pattern of wavy dots

Join an upcoming cohort

GenAI Product Development: Practical Skills & Processes

GPDwD: Cohort 1

$700

Dates

Jan 9—30, 2025

Payment Deadline

Jan 12, 2025
Get reimbursed

$700

4 Weeks