Generative AI is transforming the product landscape, and leaders who don’t adapt risk falling behind. We are all constantly being asked, “What is your GenAI strategy?”

For many product and technical leaders, answering this question comes with pressing challenges:

- How do you integrate GenAI effectively without over-investing?

- How can you ensure AI initiatives align with business goals and user needs?

- How do you pitch GenAI projects in a way that secures buy-in from stakeholders?

- How do you make sound build vs. buy decisions amid rapidly evolving AI options?

- How do you evaluate and manage the unique risks of GenAI, from ethical considerations to security?

- And, once your GenAI products are shipped, how do you operationalilze and iteratively improve them?

In this course, you’ll gain the skills and frameworks to tackle these challenges head-on.

Through hands-on lessons and real-world case studies, you’ll learn how to scope and build AI products, manage cross-functional stakeholders, and understand deployment practices that ensure long-term success.

You’ll also develop essential pitching and storytelling techniques to frame GenAI initiatives persuasively for both internal stakeholders and corporate clients, clearly communicating the strategic value and ROI of your solution.

By the end, you’ll be ready to identify high-impact AI opportunities, navigate the unique risks and rewards of GenAI, and confidently bring cutting-edge AI products to market with a strategic, informed approach.

What to Expect

This is a highly interactive, hands-on course where we’ll dig into specific GenAI use cases, frameworks, and decision-making strategies. You’ll get live instruction, real-world case studies, and immediate application exercises to help you build intuition and confidence.

By the end of this course, you’ll learn to:

- Identify high-value GenAI opportunities within your product or organization

- Navigate build vs. buy decisions in a way that optimizes resources and impact

- Pitch GenAI projects compellingly to stakeholders, from execs to cross-functional partners

- Assess unique AI risks and handle data security, ethics, and compliance challenges

- Create MVPs for AI products that are scalable and cost-effective

- Evaluate GenAI tools, APIs, and platforms to choose the right solution for your goals

- Drive cross-functional AI initiatives that align with business needs and user goals

- Build alignment and secure buy-in by communicating GenAI’s ROI effectively

The course also includes:

- Guided exercises to immediately apply GenAI frameworks and concepts

- Group discussions and Q&A to explore edge cases and unique challenges

- Access to course recordings for future reference

Who Will Benefit Most from This Course:

- Product and technology leaders committed to staying competitive in a rapidly changing landscape

- High performers who want to increase their strategic impact with GenAI

- Operators ready to level up their AI knowledge and make informed, strategic decisions about GenAI in product development

Who This Course Is Not For:

- Individuals looking for a general intro to AI concepts—this course is focused on applied GenAI strategy and product execution.

- Those seeking 1:1 coaching, though we’ll have group Q&A and in-depth discussions.

- Leaders looking for a slow-paced, theoretical approach—this is a hands-on experience designed to give you practical tools you can apply immediately.