Cohort 4

Enhance your skills in aligning localization with business goals, influencing stakeholders, and delivering strategic international growth.

Kevin O'Donnell

International Growth Advisor

Pavel Soukenik

Localization Leader and Educator

Strategic Localization - Mastering Influence and Global Impact

Dropbox

Microsoft

Nitro

Acolad group

University of Washington

Unlocking international growth is essential for creating successful companies. Realize the full potential of your localization strategy by learning how to align it with your company goals. Craft a better story for your localization ambitions and influence senior leaders at your organization. Is your localization team consumed with fire-fighting and reactive, tactical work? Take the time to get a fresh perspective on how your localization team can impact company strategy and identify specific changes you can make to achieve real, practical results. We'll highlight case studies and examples from GoDaddy, Shopify, Stripe, Dropbox, Canva, SurveyMonkey and more. Why take this course? In this course, you will learn from industry leaders, Kevin and Pavel, who will share their experience creating localization strategy and driving international growth. You will also have the opportunity to learn from industry peers during live group discussions.

Transform your localization strategy & drive international growth

Localization leaders who want to increase their strategic influence &amp; impact among senior leaders.

Ambitious localization individual contributors who want to accelerate their career and deepen their expertise in localization strategy.

Product Managers and Marketers who want to develop strategies to drive international product growth.

Who is this course for

What you’ll get out of this course

Gain the skills to align localization strategy with overall business goals, driving strategic impact and growth.

7 hours of live sessions to up-level your strategy

Create a playbook that transforms your strategy into action. Refine your KPIs, create a roadmap, and measure impact of your contributions and continuous improvements.

Build a playbook for success with 8 practical projects

Streamline processes, optimize workflows, and strike the right balance between cost, quality, and time.

Balance efficiency and scalability

Learn how to articulate the value of localization using metrics and success stories. Discover how to influence key stakeholders across your company.

Enhance your communication and influence

Understand the significance of true localization across the entire customer journey and use effective tactics to drive adoption among international users.

Elevate your international customer experience

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Sr. Localization Operations Specialist, Braze

Principal, Globalization Planning & Language Strategy, Nike

What people are saying

Meet your instructors

May 8: Foundations of Localization StrategyMay 15: Creating Effective Stakeholder Engagement &amp; InfluenceMay 22: Putting Strategic Localization into PracticeMay 29: Ask Me Anything Session with Kevin &amp; Pavel (8–9am PDT)

Cohort 4: Thursdays, May 8–29, 2025

Course schedule

This course focuses on industry examples and practical applications through live sessions, workshops, and interactions with other like-minded peers.

Active hands-on learning

Through project work in and between sessions, develop your own playbook that will serve as a roadmap for implementing the takeaways from the course.

Develop your own implementation playbook

Participants have access to two 30-minute consultation calls within one year from completing the course.

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About this course

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